This might be a shocker for you, but the airline business is quite complicated. People, planes, luggage, airports, weather and much more can affect how your flying experience goes.

American Airlines has started a new video series called “Behind the Scenes @AmericanAir.” I am not a huge fan of the name (I thought it was a behind the scenes of their Twitter account), but I am a big fan of the concept.

The idea is to answer passenger’s most pressing questions about their flying experience and why sometimes things do not go perfectly.

“Transparency is extremely important to the American Airlines team. This is why we are inviting our customers to take a rare behind-the-scenes look at what it takes to run one of the world’s largest airlines,” said Andy Backover, American’s Vice President of American Airlines Communications. “Our new video series not only shines a spotlight on our operations, but it also allows us to better engage with our customers so we can provide answers that will help us improve their travel experience.”

American wants this to be a two-way conversation and they are listening (or I guess reading the comments). What sorts of things do you want to learn about how large airlines operate?

Currently the other videos are:
* How does de-icing work?
* Why do airfares change so much?
* Where does a bag go after it’s checked?

EDITOR-IN-CHIEF & FOUNDER - SEATTLE, WA. David has written, consulted, and presented on multiple topics relating to airlines and travel since 2008. He has been quoted and written for a number of news organizations, including BBC, CNN, NBC News, Bloomberg, and others. He is passionate about sharing the complexities, the benefits, and the fun stuff of the airline business. Email me: david@airlinereporter.com

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3 Comments

love it. i hope they do the cabin safety rolr of fa next…

JAMES F. COTTER

GREAT IDEA, BEING UP FRONT WITH THE PASSENGERS ALWAYS HELPS.

marie T.

Frankly, it baffles me how it works as well as it does considering all the requirements the airlines must meet. But, for most of us who travel a-lot or a- little, its all about the ‘space’ we are allowed. We depend on the pros to do their finest when it comes to safety etc. But would it really cost the airlines so much lost revenue to take out a few rows to help us fell more human rather than cattle….it was always about elegance and passenger care…..just 20 years ago. Now its is torture to just survive the trips. And, lastly, my thoughts are with the attendants. They have to take so much guff from our mannerless public these days. it is hard to believe they can take the pressure. My hat is off to them. So, put the 2 issues together….space vs. mannerless public and maybe. just maybe giving more space to passengers would help them to feel more relaxed and the attendants could be treated better.

Just thoughts for the future of flying.

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