JetBlue is known for having a favorite color: blue (duh). But last week, the airline showed off a special livery that is dedicated to the Fire Department of New York City (FDNY) and it was very red.
Although there is plenty of red in this livery, the name is still true-blue: Blue Bravest.
“We are New York’s Hometown Airline, we not only work here, we live here too,” said Dave Barger, president and CEO of JetBlue Airways. “On a daily basis we see the hard work of firefighters, paramedics and emergency medical technicians who help keep our city safe. We appreciate their dedication and are excited to support our hometown heroes in a very JetBlue way. We’ve substituted our namesake blue and painted this airplane red, a special honor just for the FDNY Foundation.”
This new livery joins other one-off varieties that celebrate the New York Jets, Boston Red Sox and New York State Tourism – I Love New York.
According to the airline’s press release, “Over the past three years, JetBlue has donated $300,000 in financial support and more than 40 round-trip flights for firefighters to travel to other regions to support their peers in firefighting and related efforts. JetBlue has also provided travel support for firefighters in times of need following Hurricane Katrina, 9/11 and wildfires in California in 2007 and Arizona in 2013, among other events.”