I am a big fan of Spirit Airlines. They offer some of the lowest fares and push to promote their a-la-carte-style pricing. Although it seems that many customers see them as the enemy and “extorting” people out of their money, I see them as a viable, cheap option to get from point A to point B. Are they going to be like riding in business class on a Qatar A380? No… not even close. But that is not what they are about, nor should that be the expectation flying them.
Last week, I posted a letter from a reader complaining about his experience with Spirit and my hope was that people would see him as ridiculous and defend the airline. Many did, but some I saw (via the story and social media) agreed with the passenger. That surprised me.
I reached out to Paul Berry, who is Spirit’s director of communications, advertising, and brand to see what he thought. Although I was just looking for a few lines, I was very impressed with how seriously he took this complaint; he gave a very thorough reply. Below, you can see how he breaks down each topic and gives a detailed description on how Spirit operates.
A few times per week, I get emails from upset passengers. The vast majority of these emails come across as entitled people who’ve had a bad experience, but think the world owes them — big. Many times I am cc’d with dozens of other media outlets, in hopes that one of us will create a story: “BREAKING […]
Overhead bins… probably one of the more boring aspects of the airline business, but they’re very important and are about to get better. Boeing and Alaska Airlines just showed off the new Space Bins. What are these and why should you care? How about never having to worry about there being enough room for your […]
Over the years, I have had many people email me, tag me, and in other ways share with me videos of the Miniatur Wunderland airport, which is located in Hamburg, Germany. I enjoyed watching each one and was quite impressed with the videos. That said, no words, no video, no photos, not even this story […]
YES! Our website redesign has arrived, sorry it took so long, but I think it was worth the wait. We now offer a new look that is not only fresh, techie, and clean, but it also is mobile friendly — something that has been the #1 requested update. We started the upgrade on Sept 9th and things are […]
