The 737-MAX taking off for its first flight

The 737 MAX taking off for its first flight

BOEING 737 MAX FIRST FLIGHT: Follow us live

Earlier today, the Boeing 737 MAX successfully completed its first flight. We have been doing things a bit differently and sharing our live coverage of the flight here. Later, we will update our story with photos and more information. Think of this as more of an evolving story, and don’t forget to come back for more!

Several thousand Boeing employees and media braved the rain to witness the first flight of the 737-MAX

Several thousand Boeing employees and media braved the rain to witness the first flight of the 737 MAX

The 737 MAX took off on its first flight at 9:46 am (PST) to the cheers of several thousand of Boeing employees and media. The plane flew for nearly three hours, before landing a few miles away at Boeing Field (BFI) at about 12:32 pm. You can watch a live feed from Boeing and we will continue to cover the event live on our Twitter feed below:

Up, up and away! The 737-MAX leaves the ground on its maiden flight. We'll catch up with it soon at Boeing Field.

Up, up, and away! The 737 MAX leaves the ground on its maiden flight. We’ll catch up with it soon at Boeing Field.

Hainan's inaugural flight, operated by a Boeing 787-8 (B-2739), from Changsha to Los Angeles on final approach.

Hainan Airlines’ inaugural flight, operated by a Boeing 787-8 (B-2739), from Changsha to Los Angeles on final approach.

Hainan Airlines, the largest privately operated carrier in China, commenced Los Angeles’s newest non-stop service to the Chinese mainland on January 21. The twice-weekly flights, operated by a Boeing 787-8 Dreamliner, will connect LAX to the capital of Hunan province, Changsha (CSX). AirlineReporter was invited to be on the ramp at LAX for the arrival of the inaugural flight from CSX.

Each economy class seat on LAN has a AVOD screen and a cupholder that is built into the tray table - Photo: Ben Granucci | AirlineReporter

Amazing that economy class arrives (almost) at the same time as first – Photo: Ben Granucci | AirlineReporter

One conversation between a passenger and a colleague of mine went, ’œHow long does it take to fly to Los Angeles?’

’œAbout 12 hours.’

’œOK, and how long does it take in economy?’

’œAbout 12 hours; it’s the same airplane.’

’œI’ll need to think it over, I’ll call back another time.’

’œYes, sir, economy and business travel take place in the same dimension.’

A couple years ago, I worked at the reservations call center of a major airline. Though every aviation-related profession comes with its share of strange, funny, and horrifying stories, I believe that call center agents get very close to knowing how passengers are thinking and feeling (good and bad). Maybe due to the the personal disconnect of talking on the phone, people often said things they might not be willing to say ’œin real life.’ I wanted to share some of the more memorable (i.e. funny/horrid) stories that happened in my call center. Since these stories are true, the carrier that I worked at will remain anonymous.

Alaska employees cheer on the new livery

Alaska employees cheer on the new livery

Earlier today, Alaska Airlines unveiled a new look, livery, and brand to 1,800 employees. The branding is noticeably different, but still is easily recognizable. Fresh, clean, and more of an evolution than revolution. I like it. I actually really like it.

BONUS: Checking out the new Boeing Space Bin on an Alaska 737

There have been rumors and talk (especially more recently) about moving to a new look, but it was uncertain how dramatic of a change it would be. Would the Eskimo stay around? Would the colors be the same? Heck… would the name “Alaska,” even be their name any more? It seemed everything was up in the air (heh).

Before the official reveal to the employees, media was able to get a look at the plane (photos were embargoed until 3:30pm PST). My first thoughts… I think it is a great move. I also know that it seems that no matter how nice a livery might look, many AvGeeks automatically dislike change. I always say to wait a month or so before making final judgement. But I can say that I think many of you are going to like this new look and brand in person when you first see it.