Computer mock up of what Alaska Airline's Boeing 737 MAX will look like. Check out those winglets. Image from Boeing.

Computer mock up of what Alaska Airline’s Boeing 737 MAX will look like. Check out those winglets. Image from Boeing.

Alaska Airlines has confirmed an order for 50 new Boeing 737s, worth more than $5billion, at list prices. The order was for 20 737 MAX 8s, 17 MAX 9s and 13 737-900ER.

’œThis order positions us for growth and ensures that we’ll continue to operate the quietest and most fuel-efficient aircraft available for the foreseeable future. That means our customers will continue to enjoy a comfortable in-flight experience, low fares and excellent on-time performance,’ Alaska Airlines President and CEO Brad Tilden said. ’œWe value our longstanding relationship with Boeing and look forward to painting ’˜Proudly All Boeing’ on the nose of our aircraft for many, many years into the future.’

The aircraft are slated to begin deliveries in 2015, with the first 737 MAX 8 expected to enter service in 2018, with the MAX 9 joining in 2019.

This historical order was announced yesterday at Alaska’s yearly meeting. Alaska posted a video showing the announcement, which also highlights the new Boeing Sky Interior (seen below).

Although the announcement is huge, it is not a huge surprise that Alaska would continue with their strong relationship with Boeing and look to replace their fleet of older Boeing 737-400s.

Kind of a cool looking livery, especially done by a child younger than 12. Image from ANA.

Kind of a cool looking livery, especially done by a child younger than 12. Image from ANA.

A while back, All Nippon Airways (ANA) announced a contest for people to design a special livery to help celebrate their 60th anniversary. Oddly, my entry did not make the final cut.

ANA received over 7000 submissions from 36 countries and has opened voting on their special website. You have until October 21st to vote and the winning design will be announced on December 1st.

There are some pretty slick looking entries. If you cannot decide on your favorite, no worry, you can vote for more than one.

The winner will have tickets to Japan to see their livery in-person. Which is your favorite?

THE OTHER ANA LIVERY CONTEST FINALISTS:
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Delta Air Lines is to start Boeing 747-400 service to Seattle next June. Image by Jeremy Dwyer-Lindgren.

Delta Air Lines is to start Boeing 747-400 service to Seattle next June. Image by Jeremy Dwyer-Lindgren.

Today Delta Air Lines and Alaska Airlines made a joint announcement at Seattle Tacoma International Airport regarding increased service. Some (including myself) were hoping for something a bit more substantial, but more options to/from SEA is always a good thing.

The growth and customer enhancements include (from Delta’s press release):

  • Proposed new nonstop Delta service between Seattle-Tacoma International Airport and Shanghai Pu Dong International Airport, pending approval by the U.S. Department of Transportation (DOT).
  • Proposed new nonstop Delta service between Seattle and Haneda Airport in Tokyo, pending DOT approval.
  • The deployment of Delta’s flagship Boeing 747-400 jet on flights between Seattle and Narita Airport in Tokyo, featuring a fully upgraded interior with full flat-bed seats in BusinessElite, individual in-flight entertainment in every seat throughout the aircraft, expanded overhead bins and other amenities.
  • Newly upgraded Boeing 767-300 aircraft on Delta’s flights between Seattle and Paris, Beijing and Osaka, Japan, also offering full flat-bed seats in BusinessElite and upgraded amenities.
  • Additional nonstop Delta service between Seattle and John F. Kennedy International Airport in New York.
  • Upgraded BusinessElite service on all Delta Seattle-JFK flights to match the product and amenities of Delta’s JFK service from Los Angeles and San Francisco.
  • Sea-Tac airport improvements including a new Delta Sky Club, new power ports throughout Delta’s facilities, expanded ticket counters, lobby renovations and other improvements.
  • An ongoing partnership between Delta and Alaska that includes codesharing in Seattle and shared customer benefits including reciprocal lounge access and frequent flier programs.

“Delta’s expansion in Seattle will link this important West Coast city even closer with key markets in Asia, boosting its economy, creating jobs and providing benefits to travelers across the Pacific Northwest region,” said Richard Anderson, Delta’s chief executive. “This kind of international growth is possible only because of our partnership with Alaska, and customers of both our airlines will benefit from this newly strengthened relationship.”

This will be the third and only US airline to operate the Boeing 747-400 out of SEA starting on June 1, 2013. The others are British Airways to London and Eva Airways to Taipei.

The new Salmon-Thirty-Salmon livery shown off in Anchroage. Image from Alaska Airlines. CLICK FOR LARGER.

The new Salmon-Thirty-Salmon livery shown off in Anchorage. Image from Alaska Airlines. CLICK FOR LARGER.

One of the best liveries out there was Alaska Airline’s original Salmon-Thirty-Salmon livery on a Boeing 737-400. The airline re-painted the old salmon livery a while back and many have missed it (including me). Have no fear – a new salmon livery is here. This week, Alaska unveiled their Salmon-Thirty-Salmon II livery in Anchorage and it is even better than the first.

The new Salmon-30-Salmon has winglets. Image from Alaska Airlines. CLICK FOR LARGER.

The new Salmon-30-Salmon has winglets. Image from Alaska Airlines. CLICK FOR LARGER.

This time, a Boeing 737-800 was used as a larger canvas. The fish-plane comes in at 91,000 pounds and measures at almost 129 feet. Alaska calls this “the most intricately painted commercial aircraft in the world.”

There are not too many differences between the older salmon livery and the newer one. The concept remained the same; to paint a huge salmon on a plane. One of the biggest changes is the fact that the 737-800 has winglets with scales. Also the “Alaska” name is painted in a salmon color versus white of the previous design.

How could you not smile flying such a beautiful plane? Image from Alaska Airlines. CLICK FOR LARGER.

How could you not smile flying such a beautiful plane? Image from Alaska Airlines. CLICK FOR LARGER.

The design used four gallons of Mylar paint to create an iridescent sparkle over the nearly 3500 fish scales. Crews worked 27 days straight in Oklahoma City and used 21 unique colors to get this amazing livery completed.

“Today, we are proud to introduce the largest flying fish to all of Alaska and the world,” said Marilyn Romano, Alaska Airlines’ regional vice president of the state of Alaska. “Not only will this special plane spotlight the best, most sustainable seafood harvest in the world, it will also remind us of the important role the seafood industry has on the Alaska economy. On behalf of the 1,700 Alaska Airlines employees working in the state, we are also proud to safely fly the thousands of men and women who work in the seafood industry throughout the Last Frontier.”

Brandon Farris caught the S7S landing in Seattle.

Brandon Farris caught the S7S landing in Seattle.

A big thanks to Brandon for letting me share his photo of the Salmon-30-Salmon landing at Seattle-Tacoma International Airport.


The above video highlights the process of painting the Salmon-30-Salmon livery.

What do Alaska and Delta have up their sleeves? Photo by Paul Carter.

What do Alaska and Delta have up their sleeves? Photo by Paul Carter.

Today Alaska Airlines sent out a media advisory stating that their CEO, Brad Tilden, and Delta Air Lines CEO, Richard Anderson, will make a joint announcement on Monday about, “new service, product enhancements in Seattle.” What does that mean exactly? I am not sure.

The advisory continues to say that they plan, “to announce Delta and Alaska Airlines’ latest steps in Seattle, which include new service and product enhancements. Alaska operates the most flights at Seattle-Tacoma International Airport, while Delta is the market’s largest provider of Asian and trans-Atlantic service. Through their partnership, the two carriers provide air travelers with connections throughout the Northwest and elsewhere on codeshare flights, as well as reciprocal lounge and frequent flier benefits.”

Rumors about Alaska and Delta have been swarming for years. Although I doubt this is an announcement that Delta will be taking over Alaska, it has to be something pretty major for Anderson to come in from Atlanta.

What are you guesses on what the announcement might include? Leave them in the comments and let your imagination soar. We can all find out on Monday.

Thanks to Paul for letting me use his photo.

HERE IS THE ANNOUNCEMENT