Line of Emirate’s tails in Dubai.
Recently, I had the ability to ask Patrick Brannelly, Emirates Airline Vice President – Corporate Communications, Product, Publishing, Digital & Events, some questions about Wi-Fi and the future of entertainment on the airline. Here is our discussion:
AirlineReporter.com (AR) How many Emirates aircraft currently have Wi-Fi available?
Patrick Brannelly (PB): The whole A380 fleet (currently 21 aircraft) has Wi-Fi. We’ll be getting another 10 A380s before the end of 2012 and they’ll all have Wi-Fi as well. We’ll also be introducing the ability to use your own mobile phone next month on our A380s ’“ a service that we already have on over 90 of our other aircraft (we launched that service in 2008).
AR: What is the schedule for the entire fleet to be fitted?
PB: Going forward, all A380s will have the service and we aim to start fitting the rest of the fleet with internet before the year end. It will take some time to equip the entire fleet but we are working on accomplishing this as quickly as possible.
AR: Are new Airbus/Boeing aircraft equipped with the Wi-Fi?
PB: Yes for our A380s and we hope to have our Boeing 777s equipped from mid-2013.
Why did Emirates choose OnAir?
OnAir was the only option offered by Airbus for equipping the A380 fleet straight out of the factory ’“ they have provided a good service and we are happy with them.
Emirates plans to install Wi-Fi to their 777 fleet in the future.
AR: Currently, Wi-Fi pricing is set up based on the amount of data used and how do passengers patrol/control the amount of data used?
PB: Customers buy a package of data, either 5MB or 30MB for mobile or 30MB/100MB for laptops. They can see their current usage and decide whether to buy extra MB or cut off at the limit.
AR: Is Emirates looking at offering an unlimited plan?
PB: The above packages are often more than most people need during their flights. Over two thirds of passengers use less than 20MB and only 1.6% of passengers use more than 100MB.
AR: A recent APEX story shows the record being at 680MB, has that been broken yet?
PB: It’s still a record ’“ 680.51MB was used on our New York flight on Valentine’s Day. Someone in love perhaps!
AR: What is the current pricing structure?
PB: We may tweak this pricing in time, but currently users can connect a mobile from as little as $2.75 for 5MB of data. This is more data than most will need to connect socially throughout even a long flight. We also have a heavy (30MB) mobile package available for $15 but few opt for it. Laptops can connect from as little as $5, and there is a heavy user package for $15 for 100MB. These prices are low for satellite connectivity, but we see this as a service to our customers rather than a profit centre (in fact we lose money).
AR: What are the usage statistics? Is there growth?
PB: Yes ’“ we are still seeing growth. This is probably because awareness is still growing about the service and because increasing numbers of people are carrying on devices that can connect. We see over 4% of passengers connect on the very long flights of over 12 hours (such as New York / Sydney etc.) but much less on flights under 5 hours (less than 1.5%).
Emirates already offers a pretty slick product. Adding Wi-Fi will only make it better. This is First Class seen on a Boeing 777.
AR: Are there any plans to offer on-board Wi-Fi entertainment options (where passengers can access Emirates entertainment from their personal devices via Wi-Fi)?
PB: We are looking at all options ’“ but with over 1,300 channels of the latest and greatest entertainment available on your large screen personal TV for every Emirates customer, the need to play media on your own device is reduced.
AR: Will passengers be able to access the internet through ice (the name for the entertainment system)?
PB: We hope so but not at the moment. There are some technical issues, largely to do with the seatback’s light-browser’s capability to connect to the internet for a good experience. You really need a mouse and a keyboard at the moment and that’s not practical. However, we are working on it.
AR: Are there dark spots where passengers will not be able to have internet?
PB: The OnAir service uses Inmarsat’s geo-stationary I4 satellites which cover the entire globe except for the extreme poles (above about 80 degrees). There are also a few countries that are yet to provide approval to use the service in their airspace, so we have to block it… but these are reducing.
AR: What digital “wonders” from Emirates can passengers expect for the future?
PB: Emirates has led technology in the air for 20 years or more. From being the first airline to install TVs on every seat on the entire fleet in 1992 to today, when we’ve introduced services such as mobile phones and internet inflight, as well as large HD capacitive touch screens onboard our latest 777s. Rest assured we have a lot more innovation coming, but we tend to talk about it when it’s ready to launch rather than before’¦
RELATED EMIRATES AIRLINE STORIES:
* Inside the Emirates Flight Catering facility in Dubai
* Emirates First Class Lounge Review in Dubai
* My Review: Flying Emirates Airline Business Class to Dubai
Do you know airline and aircraft in each of these photos? Prove it!
It is that time again folks: Ultimate Airline Livery Challenge time!
For those of you who have not played before, this is how it goes down:
I show you a few 100à—100 images (no, you can not see bigger versions) of airlines and it is your job to tell me #1 what airline the image belongs to and #2 what kind of airplane is it? I don’t need to know exact model, but basic (ie ’œBoeing 777’³ vs ’œBoeing 777-300ER’).
DO NOT leave your answers in the comments (people can cheat that way), email me your answers to da***@ai*************.com (do not worry, I am doing nothing with your email, but writing you back).
Those of you who get all eight airlines and aircraft correct will get a shout out on the blog (with a link to a page of your choice) and I will even mail you some AirlineReporter.com stickers if you are up for it.
I am pretty sure this one is a bit easier than others I have done previously, but I have learned that it is hard to tell until you folks start giving me feedback.
I will announce the answers sometime on Saturday the 28th. Previously, I have always given exact times, but rarely post right at that time, so I am just going with “sometime” on Saturday this time.
You are always more than welcome to leave in the comments which ones were the most difficult.
GOOD LUCK!
Air New Zealand Boeing 777-300ER at LAX.
AIR NEW ZEALAND PREMIUM ECONOMY REVIEW BASICS
Airline: Air New Zealand
Aircraft: Boeing 777-300ER (ZK-OKM)
Departed: Los Angeles International Airport (LAX)
Arrived: London’s Heathrow Airport (LHR)
Stops: Non-stop flight
Class: Premium Economy
Seat: 23A (window)
Length: 9.5 hours
Cheers: The product is great and those New Zealand accents — have to love them.
Jeers: Argh, why does my elbow keep pausing my movie?
Bottom Line: Having the word “economy” in the name seems inappropriate; it is anything but economy.
The outer seats in Premium Economy point towards the windows, giving extra privacy. I had the window seat.
THE FULL PREMIUM ECONOMY REVIEW
I recently had the opportunity to take a flight from Los Angelas International Airport (LAX) to London’s Heathrow Airport (LHR) in Air New Zealand’s Premium Economy (note: the airline covered my airfare and I paid the taxes).
Say what? How can I fly from an American city to a foreign city on Air New Zealand? It is because of the Fifth Freedom of the Air, which allows Air New Zealand to operate their flight from Auckland to London, via LAX. Most people probably do not think about taking Air New Zealand to London, but they are a unique option that I wanted to check out.
This was my first Air New Zealand flight — kind of. I actually flew on the exact same plane earlier, when it was brand spanking new. ZK-OKM was Air New Zealand’s first Boeing 777-300ER and I was able to hitch a ride on part of the delivery flight from Paine Field (PAE) to LAX. Since it wasn’t a real revenue flight with standard service (and only 2.5hrs long), I was looking forward to checking out the full product on a much longer flight.
With the outer seat angled a bit towards the window, it makes looking outside a breeze. Taking off from LAX (and yes, I had permission to take this photo below 10,000 feet).
When I first toured the airline’s 777-300ER, I had a hard time placing exactly what Premium Economy was. To me, it looked like something one would find in a long-haul business class.
Air New Zealand has had Premium economy on their 777-200s, but this product is very different. On the -200, it is your standard economy seat, in a 3-3-3 layout with some extra recline and seat-pitch. Not bad, but the new Premium Economy is in a whole other league.
Not only are the seats in a 2-2-2 layout, they don’t face forward. The first question you have to ask yourself when booking your ticket is if you want to interact with the person next to you or not. If you want to talk, dine or even snuggle with your seatmate, you probably want to go for the inner-space seats, located in the middle of the plane. Even though the seats are slightly tilted away from each other, they easily allow people to interact if desired.
The Premium Economy is in a 2-2-2 layout. The outer seats give better privacy than the inner seats.
If you are on your own or want some additional privacy, then getting a seat in the outer-space is for you. Each seat is tilted towards the window and gives more of a sense of privacy.
Having my seat tilted towards the window made taking off even a better experience than usual. It was a little weird at first orienting myself when I was tilted, but after a few minutes, I didn’t even notice anymore.
Since the seat in front is not directly centered, the video screen and tray table popped out and slid over for easier usability. I had plenty of room to work on my large laptop, while watching a movie.
The in-flight entertainment system was good enough and when browsing through the eight pages of movies, I found quite a few that I was interested in seeing. The system was quite slick, having a favorite list, that I could add what I wanted to watch later, so I wouldn’t forget what I wanted to watch.
Dang you remote! Why do you have to get in my way? The round silver thing above the remote is a pop out LED light.
The main downside of the product was the location of the remote — which was right by my left elbow. I ended up hitting it more than once, causing issues with my viewing experience. I unlatched the remote and let it hang, so I wouldn’t hit it anymore — problem solved.
The remote is not really needed, since the you can do everything (except use the keyboard, turn on your light or call a flight attendant) via the touch screen.
When will the lights dim? When will I get my next meal? This screen will tell you.
One of the coolest things on the in-flight entertainment system is the “My Flight” menu. This really gives you an itinerary of where you are at during the flight, when you will eat and when the lights will be bright or dimmed. This was great to be able to plan out when I wanted to sleep, when service would start and even when I could order food on demand.
Salmon, bread and wine make sense for a starter, but dessert too?
The food wasn’t too shabby. For dinner I was first served smoked salmon, watercress shoots, toasted almonds and burnt orange mayonnaise. For the main meal I had a choice between lamb, cod and chicken. I went with the lamb with potatoes and minted peas.
Then for desert was raspberry almond cheesecake, but it was odd, since the dessert was put on my tray with my appetizer and remained there until I was done with my meal. Maybe it is a cultural thing?
For breakfast, I had a choice between a chicken herb sausage cheese omelet, or Belgian waffles with strawberries. Not going to lie, I had a hard time making that decision, but I decided on sleeping through the meal, which I later regretted.
This is how dark it got during the flight. Taken over northern Canada.
The seats in Premium Economy do not fully recline, but it does go back farther than economy and there is a little beanbag pillow to put your legs up.
Although the product is slick, you don’t get all the bells and whistles as Business Class — which makes sense. Both premium classes get priority ticket counter access, but only business gets access to the Koru Club Lounge. If you want to get into the lounge, you can buy a day pass for $55, which isn’t a bad deal.
From Los Angeles to London, economy class normally runs around $1200 and Premium Economy runs about $2400. Not bad considering the product one gets when upgrading.
My biggest suggestion is to change the name of this product. The old Premium Economy was just that. An economy product with a bit more leg room, but they were the same seats as economy, with the same seat layout.
The new Premium Economy is much closer to Business Class than economy and not changing the name doesn’t do the product justice. Even calling it something like “Kiwi Class” would be beneficial, because when most people fly and see a “premium economy” seat, they just think space a few inches of extra, but this product is much more than that.
MORE PHOTOS OF AIR NEW ZEALAND PREMIUM ECONOMY:
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Emirates Catering Facility in Dubai.
While visiting Dubai recently, I had the opportunity to check out the Emirates Catering Facility. It is the largest catering facility in the world and very impressive. I was asked to write up a story for APEX Editor’s Blog and wanted to share the story with you as well…
DUBAI: Many people do not stop and think about the effort it takes for an airline to prepare multiple meals for long-haul flights; it is complex operation and just one of the many aspects that airlines need to concentrate on to be successful.
The largest airline catering facility in the world is the Emirates Flight Catering in Dubai. Each day, the 50,000 sq m facility produces 110,000 meal trays. It operates 24 hours per day, 365 days per year, and employs 6,600 people.
Continue reading the the story on the APEX Editor’s Blog and also check out all 52 photos of the facility.
