I was doing research on Virgin America’s new in-flight entertainment system and came across Brett Snyder’s review and figured I could do no better, so be sure to read his write up and then I will share a few thoughts (no rush, I can wait…)
Soon, you will be able to get Virgin America's RED on your own device.
So what do you think? I have been saying for quite sometime that I feel that the future of in flight entertainment will move from being on a screen hanging from the ceiling or in the seat-back to using your own devices. Almost everyone has some sort of device, be it a laptop, smart phone or tablet. People also update their devices much quicker and why should airlines pay millions to put in entertainment options, when they can just let you access options with your own device?
Recently Temo Madrigal took a look at American Airlines offering streaming entertainment to your device and Virgin America takes it one step further with BoardConnect by Lufthansa Systems. You can actually get Virgin America’s in flight system (called RED) on your own device. That is pretty slick. Virgin American also offers GoGo internet, so you have the ability to get online, use their seat back entertainment, or view their entertainment on your own device. Options are always king.
’œThe idea behind Red has always been to reinvent the flight experience, by offering travelers more options, more control, more content and more interactivity. Even though we believe that Red has raised the bar and is still head and shoulders above anything else in the U.S. skies, we’re not the kind of Company that rests on our laurels,’ said David Cush, President and CEO of Virgin America.
As Brett pointed out in his story, it will be a while before customers get to enjoy this new feature. However, this month, Virgin America is starting trials on an Airbus A320, aptly named #NerdBird (N841VA). Passengers are not expected to be able to use the new system until late 2012, but it is not like Virgin America’s current RED system won’t entertain you for the time being. I already believe the Virgin America offers the best domestic in-flight entertainment options and it looks like they want to keep it that way.
The best things in life are free. Well, not always. Sometimes they will cost you anywhere between 0.99¢ to $3.99. I recently had the opportunity to test out American Airlines new in-flight entertainment system (called Entertainment on Demand) on a flight from New York to Los Angeles and this was a good opportunity for me to see if my money would be well spent.
Before boarding the plane I had to make sure that all of my electronics were fully charged, just in case the movie options were not to my liking. I had my mp3 player, my tablet, laptop, and if all of those options became boring on my 6 hour flight, I would simply resort to my good’ole fashioned book. I had not seen any advertisements on the new In-flight Entertainment System in the terminal, so was keeping a lookout for the first glimpse of what was to come.
Before take-off, I sifted through the front seat pocket and found a pamphlet with information highlighting GoGo’s services that include Wi-Fi and the In-Flight Entertainment Service. The information on the pamphlet was simple and clear but still left me wanting to see it in action. As we prepared to take off the emergency instruction video played and shortly after a 2 minute commercial on the GoGo IFE was played as well. It also let the passengers know that it was simple and easy to navigate. It made me think that even my 8 year old could sign-up and choose her movies.
Watching what the airline wants you to watch during the flight is so 1999.
Once we were at the appropriate altitude that allows for electronics use and after about 45 minutes of some technical issues with my personal laptop, I was able to connect to the GoGo website and begin my entertainment adventure. I have to say that navigating the IFE was as easy as 1-2-3 (okay there is a 4th step, but it is sitting back and enjoying your movie). You go to the website, sign-up and add your credit card information, select a movie/tv show, and watch.
Movie selections are currently limited to 18 movies with selections in most genres (i.e. comedy, action, drama, etc.). The cost of a movie is $3.99, which is comparable to what you would get at Block Buster or your local movie rental store. Movies included Due Date, Arthur, Jane Eyre, The Adjustment Bureau, The Eagle and the Kingdom. Each movie also provided a short description and the movie rating. Dad mode kicked in and I was interested in knowing the options for kids.
There are currently only two selections, The Green Lantern animated and Nanny McPhee. I asked Jason Cohen, who works for GoGo was on the flight, about this and was told that because this is currently the test phase, the selections are limited and by November 1st, 2012 the selections of movies and TV Shows will be increased to 200. Of which 18 will be in the children’s genre.
The TV show selection was the most limited, only offering 30 Rock and Royal Pains, with only 10 episodes of each. The cost of renting an episode is 99¢, and this is the same as what you would find on iTunes for a TV show rental. Browsing these selections are made easy and my favorite was the browse by length of movie or TV Show option (i.e. 30 minutes, 1 hour, 1-2 hours or over 2 hours). I opted for a 30 minute TV show (30 Rock) to begin with because I assumed that the buffering would be terrible and streaming would be choppy. This was not the case at all. The video quality was crisp and clear and the streaming was flawless with no buffering stops. I was truly surprised.
It only takes a few steps to get yourself watching movies or TV shows.
I thought to myself, I’ll try and navigate the web and watch the movie at the same time and I’m sure it will cause a buffering issue. Did it, and again, was not the case. I was able to watch the TV show, navigate the web, and check my email at the same time. I truly enjoyed having all of the options and not cause an issue with the streaming the tv show.
I was lucky enough to have Jason on board to help me and answer any questions, but if you don’t have a Jason on your flight, no worries, GoGo also has live help via chat. I took the opportunity to chat with Seth just to test out the service option. I asked Seth a few general questions but one of the most important ones that I could think of that other users would ask is, ’œWhat if I don’t finish watching the movie on my flight?’ Seth let me know that I would be able to go back into the same webpage and continue watching the same movie at a later time (maybe the connecting flight if wi-fi is available) as long as it was from the same laptop I was using the first time and within 24 hours of purchase for movies, and 10 days for tv shows.
American has rolled out this new service on 15 of their Boeing 767-200 aircraft, primarily serving the New York to Los Angeles and San Francisco routes. American is hoping to roll out this feature on other GoGo equipped aircraft starting later this year. One downside of featuring this on the 767 is they only have power outlets in Business and select economy seats found near the front of the aircraft. I was sitting in the rear and if I would have been watching movies non-stop, my laptop would have ran out of juice before arriving at LAX. American is in process of installing additional powerports across their fleet.
There were no issues with bandwidth. I was able to stream my show and work on my email with no slow down.
Although the movie and TV show selection is currently limited, Jason explained that GoGo will be adding up to 200 movies soon and they will be rotated out every month. He also explained that that number would possibly go up depending on the demand from customers. I know some people might also think, ’œFor $3.99, why don’t I just rent a DVD at Redbox and return it at my destination?’ Well, that sounds great, but there a few things to consider: What if there are no Redboxes at your destination? And will the time and hassle it takes to find the redbox and return it be worth it? I would not want to go through the hassle and really a few bucks to make my flight go by quicker is always worth it.
American and GoGo are not willing to talk about how many passengers are currently using the new Entertainment on Demand, but they obviously feel this will be a successful venture with looking to add it to other aircraft. I hope to get the opportunity to use this feature again soon. Thanks American and GoGo for letting me and AirlineReporter.com try out your new service. Cheers!
British Airways is really promoting a new film about their history that will show up on their Facebook on September 21st at 11am (GMT). If this preview is any indicator, this is going to be one slick video. I wanted to share the preview and I look forward to seeing the full version when it comes out. Information from their YouTube:
Take an exclusive look at the British Airways people and planes that have been at the forefront of aviation for the last 90 years. This film is about the Airco de Havilland DH.9*, de Havilland 86* DC-3, VC-10, Boeing 747 and of course the iconic Concorde.
All of the planes shown have been instrumental in the pioneering activity of British Airways from its beginnings with Aircraft Transport and Travel in the 1920’s through to the modern airline of today.
*The DH.9 and DH 86 are represented in this film by the DH.51 and DH89 respectively
The date was set. RSVPs were sent out. Engine displays were moved. All to prepare for Boeing’s first delivery of their 747-8F to Cargolux. But now it will all have to wait.
At 9:30am on Monday, September 19th, Boeing was to hand over the first 747-8 to Cargolux and the cargo operator was going to fly the plane from Paine Field at about 11am. Now, Cargolux has stated they will not take delivery of their aircraft and the delivery celebration will need to be re-scheduled.
Cargolux Boeing 747-8F
’œWe have unresolved issues between ourselves and Cargolux,’ Boeing spokesperson Jim Proulx said. ’œWe are working with our customer to determine a date for delivery.’
According to Max Kingsley-Jones with Flight Global, this could be a disagreement on the two companies’ contract. The aircraft was supposed to be first delivered about two years ago, but has run into a series of different issues. Kingsley-Jones states, “The Cargolux row is understood to centre on the 747-8F’s non-compliance with contractual guarantees, suggesting that it is connected in some way to the performance issues.”
Could this have been a game of corporate chicken? No matter who is at fault, this surely does not look good for Boeing. Their 787 and 747-8F programs have been delayed and this month they had delivery dates set for both aircraft (the 787 Dreamliner is scheduled to be delivered on Sept 26th). Now, right before the finish, Boeing is given yet another delay. Media from around the world are in process of flying into Seattle for the delivery ceremony scheduled for just a few days away. Instead of headlines about Boeing finally delivering their 747-8F, now the headlines will talk about another delay.
Now the question is valid once again: what will deliver first? The 747-8 or the 787?
UPDATE:
Boeing’s Randy Tinseth has updated his blog stating, “We still need to work through some contractual issues with our customer Cargolux, so first delivery won’t take place as scheduled on Monday. Employee and media events for next week have also been postponed.”
UPDATE 2:
Jon Ostrower on his Flight Blogger site is reporting that Boeing 747 vice president and general manager Elizabeth Lund stated in an internal letter, “Earlier today we received notification from our 747-8 Freighter launch customer Cargolux that it would not take delivery of its first airplane on Monday. We are working closely with Cargolux to determine the delivery dates for both its first and second airplanes… I am disappointed to have to share this information with you. I remain confident that we will work through these issues and look forward to celebrating the delivery of this great airplane with you.”
UPDATE 3 (9/17 11am PT):
According to David Kaminski-Morrow with Flight Global, Cargolux has stated, “”In the event that the issues cannot be resolved in a timely manner, Cargolux will source alternative capacity to fully meet customer demand and expectations ahead of the traditional high season.” Kaminski-Morrow also stated that Cargolux Board of Directors made this decision during a meeting on September 16th due to “unresolved contractual issues.” Financing for the two Boeing 747-8Fs have been put on hold.
There is a lot of talk on the internet as well about the fact that Qatar Airways recently purchased 35% of Cargolux and created a new board of directors. There could be some issues that the new board disagree with and were looking to get more from Boeing. At this point since neither side is saying much more on why the deal was stopped last minute, there are just a lot of rumors and speculation. I would imagine other Boeing 747-8F customers have picked up the phone to ask Boeing why this deal has not gone through.
Airbus A350 XWB in Air France and KLM liveries. Images from Airbus. Click for larger.
Air France-KLM announced today that they have ordered 110 Airbus A350 XWB and Boeing 787 Dreamliner aircraft. Currently there are 50 firm orders with another 60 options.
’œFor its first joint order, the Air France KLM group made its selection after a detailed assessment showing all the performance characteristics of each aircraft, including their energy and environmental performance’ declared Pierre-Henri Gourgeon, CEO of Air France KLM.
Computer rendering of the 787 Dreamliner in Air France and KLM liveries. Images from Boeing.
The airline will purchase 25 Boeing 787-9 Dreamliners, with options for 25 more. They will also purchase 25 A350-900s with options for another 35.
’œWe’re proud to be a major part of the fleet renewal plan being undertaken by Air France-KLM,’ said Jim Albaugh, president and CEO of Boeing Commercial Airplanes. ’œThe 787 Dreamliner will bring outstanding value to the two airlines and will be a great complement to their large fleets of Boeing widebody airplanes.’
Currently Boeing has over 800 orders from 56 customers for the 787 Dreamliner and Airbus has 567 orders for the A350 XWB from 35 customers.
