Social media has become a must-have for most large companies today. Some will approach it with a thought out approach and others do not really know why they are on social media, but just feel they are supposed to be on it. I have enjoyed following Boeing’s slow approach to social media and applaud them for recently adding a YouTube channel.
When I first started this blog about three years ago, the idea of Boeing being on social media was a very foreign concept. Slowly, but surely they have moved from being a company with a closed-door culture to being one that is much more open and shares what is going on with customers and fans of their product.
Boeing first started with operating three Twitter (what is Twitter?) accounts: @Boeing, @BoeingAirplanes and @BoeingDefense. The Twitter accounts cover much more than just repeating news that is already out in the public domain. They have had contests, shared unique photos and personally connected with some of Boeing’s biggest fans.
So why is Boeing on Twitter and YouTube, but not Facebook? Well, the Boeing Store has a Facebook account, but to date Boeing proper still does not. Is this a bad move? Possibly not. Boeing has been taking the “easy-does-it” approach to social media, making sure they master each one before moving onto the next.
When talking to Boeing, it is clear they are looking at how to expand their presence on social media globally, versus just American-based platforms. “We are a global company, ” Todd Blecher, Director of Boeing Communications explained to Airline Reporter. “We need to find ways of becoming a global social media participant.” For example Twitter is not all that popular in China, so Boeing has decided to create a Weibo account to connect with local people and companies.
Adding a YouTube channel is smart, since Boeing is already producing the content. For a long time, Boeing has produced videos to share with employees and it has only been more recently that they have shared these videos via their website. Posting them on YouTube allows more people to view the videos and more importantly, it allows people to comment and interact with Boeing.
YouTube is not the only new thing for Boeing’s videos. On the recent American Airline’s Sky Interior delivery flight, there were only about 20 people on board and Boeing asked a few of the customer-fans who were invited by American Airlines to walk up and down the aircraft at 30,000 feet and give their impression of what they think. No script, no direction, just take a look at the aircraft and give your raw opinion (note: the video has not yet been posted). This is the first time that I have seen Boeing do something like this and it really is a new level of connecting with fans.
Will Boeing continue to grow in other social media formats? I would assume so, but I have been impressed how they continue to better the social media channels they have now to best interact with people outside their company and I look forward to watch them grow.
How do airlines figure out how to charge for tickets? Probably not like this, but this is still a great Alaska Airlines commercial. This is not the first time that Alaska has shown the bad practices of Sky High Airlines. Back in the 1980’s Alaska showed how poorly Sky High would handle your bags.
Boeing 787 Dreamliners for ANA, JAL and China Southern sit waiting for parts at Paine Field.
The Boeing 787 Dreamliner is about to start a new round of testing to prepare for its first customer, All Nippon Airways (ANA), during the third quarter of 2011. During the week of July 4th, the second Dreamliner, ZA002 is expected to start service readiness testing in Japan.
Both companies will help to simulate in-service operations at several airports throughout Japan. ANA’s maintenance crews will also have the ability to service the 787 during the testing, including fit checks for airplane jacks, towing and refueling the aircraft. The testing is expected to take place during the week of July 4th. This will also mark the first time that the 787 has flown to and with-in Japan.
At this point, ANA is expecting their first 787 Dreamliner sometime between August and September. Boeing is not officially talking about who will receive the next few 787s. However, Boeing President Jim McNerney announced that China Southern should receive their first Dreamliner during the fourth quarter this year.
Japan Airlines (JAL) has recently announced they will operate the Boeing 787 Dreamliner on a route from Narita Japan to Boston, starting in April 2012, but a JAL spokes person confirmed to me via email that this will not be the first 787 they will receive. “The first 787 will not be on the [Tokyo to Boston] route, but this route is the first one named by JAL to use the 787.” The spokesperson explained. “We haven’t announced where the first 787 will be deployed to.” JAL hopes to receive their first 787 by the end of 2011 and receive five Dreamliners by the end of the 2011 fiscal year.
It is not exactly clear if China Southern or JAL will receive the second 787, but this timeline suggests that ANA will not be flying the 787 exclusively for very long. With ANA’s pride in being the first customer for the 787 and all their advertising featuring the aircraft and even operating a site dedicated to the aircraft called “ANA We Fly 1st,” I can only imagine that the airline was hoping to be the only airline flying the Dreamliner for a bit longer than a few months at most.
Last week I had the chance to check out American Airline’s newest aircraft — a Boeing 737-800 with Boeing’s Sky Interior. This is just one step in American renewing their fleet and brand.
The airline is currently in the process of replacing their aging MD-80 aircraft with new Boeing 737s. American plans to retire at least 25 MD-80s in 2011 and it is not exactly known when all MD-80s will be out of service. American will receive an additional 54 Boeing 737s with Sky Interior over the next two years (story continues below photos).
Inside the cabin of an American 737 being retrofitted.
New pop down LCD screens are being in stalled.
New bins are being in stalled on AA
American’s new Sky Interior looks updated and clean.
Click photos for larger version. All retrofit photos by American, Sky Interior by Airline Reporter.
The airline plans to upgrade their older 737s to have newer seating and larger bins. In May 2010, American began updating its existing fleet of Boeing 737s. The retrofit includes the installation of new seats, new cabin interiors, updated in-flight entertainment systems and more storage throughout the aircraft. The retrofit is slated for completion by the first quarter of 2013. The retrofits will be handled in-house by American employees at the airline’s Maintenance & Engineering base located in Tulsa, OK.
American is also in the process of updating all Boeing 757s used on domestic routes. Updates include the installation of new seats, new cabin interiors and updated in-flight entertainment throughout the aircraft. Also, First Class will receive two additional seats, which increases the number of First Class seats from 22 to 24 on each aircraft. The 757 aircraft enhancements began in August 2010 and have a planned completion of December 2015. As of early May 2011, American has completed upgrades to ten 757s.
American will also be increasing their fleet of Boeing 777s with the addition of five 777-300ERs with deliveries slated for 2012 and 2013. The -300ERs will supplement their -200ERs and will become the largest aircraft that American flies.
“American Airlines has made a significant investment to enrich the flying experience for our customers through the purchase of new aircraft and the refurbishment of our existing fleet,” said Virasb Vahidi, American’s Chief Commercial Officer. “At American, we are focused on providing a differentiated customer experience, with a distinct focus on best delivering what premium customers value most ’“ world-class products and services. The delivery of the first 737-800 with the new Boeing Sky Interior is our most recent step to deliver on this commitment.”
In the past, there have been times where I had serious concerns about American’s future. They had an aging fleet of aircraft and were not merging like other large airlines. They also had a lack of a solid presence on social media and really just weren’t as “fun” as other airlines. It appears that American realizes they need to change the way they do business to better compete against other airlines. American has already spent $5.5 billion in new aircraft, facility enhancements and on-board improvements between 2007 to 2011 and plans to spend more in the future.
American is trying very hard to stay relevant and hoping that customers will take notice of their effort. Will it be enough to survive without a merger? Only time will tell, but it seems American is on a positive track.
Zambezi Airlines is based at Lusaka International Airport in Zambia (located in south central Africa) and started operations in July 2008 using a single Embraer 120. They currently operate three Boeing 737-500s and have expanded operations. Even though Zambezi Airline’s website states the airline has, “quickly gained a reputation for service and reliability,” they are currently banned from flying to the European Union.
Zambezi has helped the local economy by bringing a maintenance hangar back online that was once owned by Zambia Airways and was abandoned after the carrier went under in 1993. Where most other African airlines send their aircraft to South Africa for work, Zambezi has provided local aviation jobs in Lusaka. It is estimated that the airline has spent close to $700,000.00 on getting the facility back to working order.
The airline has a pretty slick livery with giraffe print on the tail and engine cowlings and simple green titles on the fuselage. I was kind of hoping that the seats would be giraffe print fabric, but it appears they are a standard blue — oh well.
