Hello beautiful! My Alaska Airlines VIP Airbus A321neo.

Hello beautiful! My Alaska Airlines VIP Airbus A321neo. Yes, it is weird typing “Alaska Airlines” and “Airbus” together.

Change is inevitable — especially in the airline business.  Change can be all fine and dandy when you are talking about it conceptually, but when the time comes, it is not always easy. As you probably know by now, Alaska Airlines and Virgin America merged, and the red/white Virgin livery is quickly being retired. Virgin was known to be a bit risky in their branding and marketing…. and Alaska played it a bit more safe. Although Alaska will be sending the Virgin America brand into the history books, it has been important for Alaska to incorporate some of the Virgin culture into the new merged airline. Not just for the customers who loved the Virgin product, but also for the employees who are in the process of getting to know their new family.

Ironically the Alaska 737 with the More to Love livery celebrating their merger with Virgin was parked next to our A321 at SFO - Photo: Jeremy Dwyer-Lindgren | JDLMultimedia

Ironically, the Alaska 737 with the ‘More to Love’ livery celebrating their merger with Virgin was parked next to our A321 at SFO – Photo: Jeremy Dwyer-Lindgren | JDLMultimedia

I was recently invited to fly down to San Francisco (SFO) to get a first hand look of the new Alaska Airlines product that will soon be found across the fleet. At gate 54B, the airline had set up walls, and inside were a variety of new products to be experienced. Also, there were experts to answer your questions about what was new. There was a special treat, too. What better way to put it all together than to take a special VIP flight on one of their Airbus A321s (that previously flew for Virgin America, obviously)?

I was interested to see the balance Alaska decided on, and get a better idea of my hometown airline’s future.

A United 787 Dreamliner taking off in San Francisco

With other carriers bringing in record profits, United Airlines struggled to find the “Friendly Skies” after merging with Continental. In eight years together, they’ve experienced more PR nightmares than any other carrier in North America, by a country mile. Burdened by a negative reputation, United became an afterthought; soon overtaken by Delta and American Airlines.

After CEO Jeff Smisek resigned in 2015 under suspicion of corruption, things looked bleak. When incoming CEO, Oscar Munoz, experienced a heart attack one month into the job, the pulse appeared to be gone completely. We struggled to keep an open mind about the airline.

Bonus: Guest Flight Review: United Airlines Doesn’t Live Up To Expectations

Our first experience with the new United, back in 2015, did not go well. In Vancouver, we had difficulty checking in and selecting our seats, our flight from Denver to Austin was canceled and when we were finally re-booked on a later flight, our seats were separated. However, when I visited Austin a year later for the U.S. Grand Prix, United felt like a new airline. This time I had no issues selecting seats, no delays, and no unexplained procedures. Considering my moderate expectations for a basic economy fare, I had nothing to complain about. I couldn’t really judge the airline on my first two experiences; the sample size was too small. I needed another experience to break the tie.

Unfortunately, due to the personal circumstances which were about to unfold, the flight experience would be the least of my concern. But it became an opportunity to put United to the test and come up with a new conclusion. Read on to see a bit more what I am talking about and my two-stop journey on two airlines, and three aircraft types (including flying a 777 domestically).

We #AvGeeks are easy to please. Just give us a good view of the planes, and we’re golden. Too few airports in the US have official planespotting points, but San Francisco International (SFO) just made that situation a bit better. On February 6th it unveiled a new outdoor observation deck at the very tip of the international terminal’s G concourse.

How good is it? Very good. How close are you to the planes? Very, very close.

It’s post-security (AKA airside) so you need to be flying United or one of its Star Alliance partners to have access. But don’t worry landsiders: later this year SFO will open a pre-security observation deck in T2.

For now, read on for more info and photos from SFO’s new observation deck!

All aboard TF-ICU - next stop, ORD.
Boarding TF-ICU, aka Dyrhólaey at Iceland’s Keflavik International Airport, next stop, Chicago’s O’Hare International

The backstory

Loyal readers will recall our 2017 review of Saga Premium (which, at the the time, was called Saga Class) on Icelandair’s venerable 757-200s.

Since then, Icelandair has added several Boeing 737 MAX 8 jets to their fleet (they ordered a total of 16 of the MAX in both the -8 and -9 variants), using them on routes to U.S. destinations on the east coast and upper midwest, along with several European routes.

I flew SEA-KEF on a 757, then returned via Chicago on a 737 MAX 8, as Seattle is, unfortunately, beyond the working range of the MAX 8.

So, two years on, what was it like to fly Saga? Candidly, I was a fan of the last trip, so the memory still felt fairly fresh. My outbound flight was on TF-FIR, aka Vatnajà¶kull, aka 80 years of Aviation, aka the glacier livery.

This AvGeek was stoked at the opportunity to fly on Vatnajà¶kull, even though it was parked at a corner gate between two diagonal jetways at SEA, making photos pretty much impossible that day. IMHO, it’s the one of prettiest planes in the sky today, tied for that honor with Icelandair’s Hekla Aurora livery on TF-FIU.

TF-FIR landing at Seattle-Tacoma International Airport in 2017. I wasn't able to get out on the ramp to get pre-flight photos for this trip, so we'll have to make do with an existing image

TF-FIR landing at Seattle-Tacoma International Airport in 2017. I wasn’t able to get out on the ramp to get pre-flight photos for this trip, so we’ll have to make do with an existing image

The outbound flight from SEA to KEF was as good as the last time – I was in seat 1A for this flight, which is in a bulkhead row. The seats themselves are the same as we reviewed in 2017. They feel even more dated now, especially when compared to contemporary options even on some domestic US carriers, but they’re still very comfortable and offer a generous amount of recline.