Be more like US Airway's PSA livery and smile when flying!

Be more like US Airway's PSA livery and smile when flying!

This morning I read a column with the LA Times that just makes me frustrated. Normally complaints and drama get ratings in media, I understand that. But when people just bitch and moan about the airline business with nothing to back up their claims just because it is the popular thing to do, it gets me going.

Passengers and most media forget how complex running an airline can be. Sometimes when I read articles like this I like to comment and argue their points (but the LA Times doesn’t allow that), others I just complain on Twitter (which I did). But in David Lazarus’ recent piece I feel like I really want to argue his complaints of the airline business. Luckily I run this blog, so I am able to do it…here I go:

“A report out Monday found that U.S. airlines did a whole lot better last year getting passengers where they’re going and not losing people’s bags in the process. And maybe that’s true.”

My thoughts: First off, it is good that he gave the industry a compliment. But what I don’t get is questioning if it is even true. IT IS TRUE!!! Airlines lost less luggage in 2009 than in previous years. Why go about questioning facts that put the airline industry in a positive light?

“Or maybe we’re just so used to being miserable from the moment we set foot in the airport, we’re not complaining anymore. We’re just taking it.”

My thoughts: I know I might be biased since I love to travel and flying, but I get excited while at the airport. Yes, waiting in lines, going through security theater and dealing with people everywhere can be quite annoying. But when you look around at the other passengers in the terminal and think in a few hours, they will be all over the world, that is pretty amazing. The fact that I get into an airplane and can travel faster and farther than anyone in history just for a few bucks? That is pretty amazing as well. Try riding Greyhound and tell me about the experience.

“You know the drill: fees for checked bags, fees for food, fees for headphones, cramped seats that laugh at any notion of comfort or personal space.”

My thoughts: Small seats and no personal space is a constant complaint that passengers have. But how much did you pay for your ticket? $125 one way to fly across the country? Or maybe a $99 special? Space still does exist in the form of Business and First Class, but comes at a price. Space and seats get smaller, because the demand for a smaller ticket price comes from customers. Customers know what they are getting into with fees and they shouldn’t really be surprises anymore.

“Personally, I can’t understand how any business can get away with selling more of a product than it can possibly offer. Oh, I get why airlines would want to do it: Why carry the risk of a passenger not showing up for a seat when you can offload that risk to the passengers who do? But isn’t selling something that you won’t have — in this case, sufficient capacity for everyone who wants a seat — a breach of contract or an act of fraud? Apparently not, insofar as airlines warn in advance that they may pull something like this, and federal authorities say that’s good enough for them.”

My thoughts: Airlines want full planes. If they know that almost every flight has passengers that won’t show up, doesn’t it make sense to overbook? Those extra tickets are extra revenue, which means your ticket price is lower. If airlines only sold the exact number of seats they have, then your ticket price goes up. Every time I have been on an overbooked flight, the airline offers free trips and great benefits, where there is almost always some passenger more than happy to take.

“Speaking of mean, showing a movie on a flight lasting more than three hours but charging a few bucks for cheapo plastic earbuds is about as money-grubbing as an airline can get.”

My thoughts: To me, this is almost as far away from “as money-grubbing as an airline can get.” Most airlines, during long flights, will play a movie for free. Then, if you have your own headset, you can use it. If you don’t have your own headset, they will sell you one for a few bucks (last few times I have purchased one, it was $1). If they just handed them out for free, that means people who brought headsets would be paying (via their ticket) for people that didn’t. Now, that just doesn’t seem fair to me.

“Always board the back of the plane first. It’s just dumb to allow people to clog up the aisle as they wrestle those ubiquitous wheelie bags into the overhead bin.”

My thoughts: Unless I am mistaken, most airlines already do this? I also seem them do quite well at making sure people board during the proper time and don’t let people sneak on early.

“And maybe it’s time to rethink carry-on bags altogether. By charging $25 or more for each checked bag, airlines are prompting savvy passengers to try to beat the system with ever-larger carry-on bags. This makes boarding and disembarking an increasingly time-consuming process.” Ok, I agree with him here. But then a few lines down he continues with, “And Spirit Airlines saying it will start charging up to $45 for carry-on bags — what, are you kidding me? Aside from that being wrong, it’s just plain mean.”

My thoughts: You can’t have it both ways. You don’t want as many carry-ons, but then you don’t want fees for them to be limited? Do you want to pay to fly another passenger’s bag if you don’t have one yourself? I already argued why Spirit Airline’s fees sort of makes sense.

“As for these ‘cashless’ flights that have become the industry norm, maybe a little wiggle room wouldn’t be such a bad thing. How about if passengers could purchase vouchers at the gate if they expect to need cheapo plastic earbuds or a little snack while trapped in the cabin?”

My thoughts: Cash is a big pain. Flight attendants have to spend time trying to find change, deal with the cash after a flight and honestly, cash is so 1990’s. Almost everyone has a card of some sort (credit, debit) and if you want headphones or food you can just use you card. For me, accepting credit cards is a big benefit versus cash. Don’t have a card? I am sure another passenger will be more than happy to take your cash and use their card (at least I know I would).

“Will the friendly skies ever return? … I’d settle for the halfway-honest skies.”

My thoughts: I have talked about this before, but can’t restate it enough. Airlines do not make decisions in a vacuum. They change things based on customer demand. Why don’t airlines provide free meals  and more legroom anymore? Because it costs them more money, which means their fares cost more. Most times you can actually find those amenities in the front of the plane for an extra cost. Customers have shown they don’t care how they are treated, as long as they get the lowest fare possible. If there should be any blame, it should be given to the customers, not the airlines for meeting customer demand. Do I like sitting in a small seat with just peanuts across country? Heck no. Do I like only spending $300 for a round trip ticket across country? Heck yes I do.

I think I will email Mr. Lazarus this blog and hopefully he can see a different perspective towards the airline business.

Image: Willamor Media

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A place to take a picture at Southwest Airline's chili feed!

A place to take a picture at Southwest Airline's chili feed!

YES! I have been hoping that Southwest responds to AirTran’s cattle video. In case you missed out, let me catch you up:

Move #1 Southwest had a TV spot that poked fun at AirTran charging for bags.

Move #2 AirTran responded by doing a fun web video saying that Southwest passengers were just a bunch of cattle.

Move #3 Southwest has a fun little spot to take a photo at their Chili Cook-off they had this weekend that says, “The Only Cattle Here is in our Chili.”

Touche Southwest. I think this puts the ball back in AirTran’s court. To me this sort of friendly banter is fun and can cause some brand loyalty.

Photo in post found via @FlyingPhoto‘s Twitter and here is a second one from @Packedandready.

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Frontier Airlines Airbus A319 (N928FR) taking off from Seattle, WA.

Frontier Airlines Airbus A319 (N928FR) taking off from Seattle, WA.

Last year Republic Airways bought both Midwest Airlines and Frontier Airlines. Back in February the chairman of Republic, Bryan Bedford, stated he wanted to unify the brands. He said that Frontier and Midwest have “great brand value,” and that the combined airline will “keep the best of both of what is Frontier and Midwest.”

Some have stated there is a desire to change the Midwest name, since the combined airline will be flying to many more locations than just the Midwest. However many airlines don’t fly just where their name suggests [ie Alaska Airlines flies to Hawaii, Southwest flies to Ft Lauderdale, FL], so that is not a huge deal in my mind. But having a consistent brand is important. Before the purchase, people knew what to expect flying Frontier: leather seats, Direct TV, a cute animal on the tail etc. However, after the purchase the airlines shared aircraft across brands and the consistency was gone.

Having one brand will save on marketing money, create pride for the workforce and allow brand loyalty with customers.

Today, Midwest and Frontier announced via live internet feed that their new combined name will be “Frontier Airlines.” This means those awesome animals on the tails will be around for a long time and the Midwest Airlines brand will die [RIP].

’œThis decision was an emotional one for everyone involved,’ said Bedford. ’œWhile the research showed that customers preferred the Frontier brand, they also expressed a strong loyalty to both brands based on affordability, convenience, destinations and delivery of a differentiated experience. As we work to integrate these two brands into a unified Frontier Airlines, you can expect to see a lot of influence from the Midwest brand. This will include the introduction of the iconic Midwest Airlines chocolate chip cookie on all Frontier flights this summer.’

They don’t just plan a unified name, but they also plan to expand their service at their Denver (ten new destinations) and Milwaukee (five new destinations) hubs. They hope to fully combine both airlines in a pretty quick time line of 12 to 18 months. A Web site has been developed to communicate with the public throughout this process at FrontierMidwest.com.

Image: drewski2112

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Middle Eastern Airlines Airbus A330-200 (OD-MEC)

Middle Eastern Airlines Airbus A330-200 (OD-MEC)

Middle East Airlines is the national carrier of Lebanon. It was founded way back in 1945 and flies to just over 25 destinations. They currently have a fleet of 13 aircraft consisting of Airbus A320, Airbus A321 and four Airbus A330. Their livery is quite simple with a tree on the tail (which is their trade mark symbol — check out this old Boeing 707) with MEA on the front.

They are known for their good safety record and high customer service. Their flight attendants are required to speak three languages: Arabic, English and French.

The tree on the tail is a Cedar of Lebanon which is a native species in the Mediterranean Mountains in Lebanon.

Thanks Robin for the extra information!

Image: Axel J

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