Literally anything and everything that could go on your tray table was available at WTCE 2016.

Literally anything and everything that could go on your tray table was available at WTCE 2016.

In conjunction with the Airline Interiors Expo last month, the World Catering & Onboard Services Expo (WTCE) was also co-located in Hamburg, Germany’¦ talk about a week of #PaxEx (passenger experience)! WTCE brought together vendors who showcased the best of their food and drink, wares, and concepts, all in the name of passenger comfort and meeting customers’ demands (of course, by that we mean the airlines as customers). Everything from futuristic catering systems, to plastic spoons and condiments, we take a look at some highlights and personal favorites.

Yee-haw! Let's fly on a CRJ 200 - Photo: Johnny Nguyen

Yee-haw! Let’s fly on a CRJ 200 – Photo: John Nguyen

Most of the stories you see that I post on AirlineReporter are those of grand adventures flying around the world in business class cabins. Not a bad gig. Every so often, I get people who seem quite upset that we do not write more economy reviews. ’œHow about do reviews of cabins that most of us can fly in?!’ I get that. I really do. First off, we do actually write quite a few economy reviews, and even I throw some out there when I see an interesting angle. This doesn’t mean that I don’t fly economy. I do… a lot.

When flying personally, I always fly economy (I paid $50 to upgrade to first class on Alaska Airlines once). I am not a person with means (shocking that blogging is not the best way to become rich), and I have no status with any airline or alliance. Heck, when airlines are flying me to a U.S. gateway airport to take a business class flight, 90% of the time I am flying in economy. Seattle to New York, Washington DC, LA, and even Miami — all in economy. And, oh boy, Miami.

The Seattle to Miami flight is the longest 737 flight in the continental U.S. and I have done it eight times in the last two years — all in the back of the plane. Do not get me wrong — I still enjoy flying and being flown in economy to take an epic flight is surely worth it. It’s just that I have lots and lots of miles in economy seats, but rarely write about them. Why? Well’¦ they are kind of the same: boring.

LATAM's new livery on the Boeing 787-9 - Image: LATAM

LATAM’s new livery on the Boeing 787-9 – Image: LATAM

Today, LATAM announced their new unified branding, under which the LAN and TAM airline brands will be combined.

LATAM livery on the Airbus A350 - Image: LATAM

LATAM livery on the Airbus A350 – Image: LATAM

Today’s release confirms the livery rumors that savvy AvGeeks have seen floating around, including an in-the-wild spotting during the Boeing plant tour at this year’s Aviation Geek Fest.

The GoGo Building is now part of the Chicago skyline seen from across the Chicago River. Photo- David DeLaGarza | AirlineReporter

The Gogo Building is now part of the Chicago skyline, seen from across the Chicago River

Being an aviation enthusiast means different things for different people. I like to consider myself an AvGeek generalist with interest in not only flights, plane spotting, and airline news, but also the behind-the-scenes of the industry. I have long considered myself a “culture nerd” as well, observing what makes some companies cohesive and successful, and others… well, not. In my work as a graduate student, I have dedicated a good bit of my study to culture, organizational behavior, and leadership strategy which has only intensified said interest. When in-flight WiFi provider Gogo offered a tour of their almost brand-new (to them) downtown Chicago HQ (referred to as The Gogo Building) I jumped at it. If you have an opportunity to let passions unite, fly with it!

Would #TheGogoBuilding have personality and charm like culture leader Southwest Airlines? Or, would their walls and decor be barren, and the general feeling something one might expect from the embodiment of the words “Corporate America?” I assumed something in between. I was wrong…

Humble beginnings: the original Boeing HQ - Photo: Alastair Long | AirlineReporter

Humble beginnings: the original Boeing HQ – Photo: Alastair Long | AirlineReporter

I was very lucky to get a ticket to this year’s Aviation Geek Fest Seattle from April 8th to 10th. As one of the biggest AvGeeks on the planet (or so I wrongly thought…), I had been savoring the prospect of flying to the US west coast to visit Seattle, and Boeing’s spiritual home, since the ticket had come through.

Double trouble (the good kind) - Photo: Future of Flight

Double trouble (the good kind) – Photo: Future of Flight/Boeing

I opted for a London to Seattle direct flight with one of British Airways’ own Queen of the Skies — the 747. I flew in her World Traveller Plus (premium economy) cabin and the flight was surprisingly empty, which suited me fine and dandy. It was a peaceful flight and a Thursday lunchtime arrival into SEA, a day and a half before the event, gave me a chance to check out the city.