
A330neo Airspace by Airbus economy class – Image: Airbus
Last Wednesday, I attended the London unveiling of “Airspace by Airbus“- the European aircraft maker’s bold strategy to create a distinctive cabin brand that it hopes will represent the pinnacle of passenger comfort and aircraft operational performance.

Grey London Sky by Gherkin – Photo: Alastair Long | AirlineReporter
I must confess to being perplexed by what Airbus could possibly display in the tiny Searcys space on the top floor of the Gherkin building, especially on a cold and grey London morning. Luckily, Airbus had quite a bit of colorful things to show off and I was intrigued on what Airspace was all about and when we might start seeing it on actual Airbus aircraft.