Have you ever thought that black was a color that represented Canada? – Image: Air Canada

NO!

Okay. There. I said what we were all thinking as Canadian AvGeeks. I just can’t. I am not a fan of Air Canada’s new look.

I want to understand the decisions behind this branding. Except, when I look at it I see nothing but bad things. “Inspired by Canada: Our brand new livery evokes the natural beauty and striking landscapes of our great nation #FlyTheFlag.”

Yeah, okay look. I am Canadian. I used to live in Canada’s subarctic. Black is a very common colo(u)r in Canada. Why? Because it’s freezing cold and dark for nine months of the year.