Northern Pacific’s fresh livery on it’s first 757-200 at the recent rollout event in San Bernardino, Calif.
AvGeeks loooooove liveries. An interesting livery is one of the main reasons we go planespotting – we head to the airport to see either a particular type of aircraft, or to see that aircraft wearing a special or unusual livery.
A lot of time, effort, deliberation, and money go into designing those liveries, both the special ones and the mainline designs. A new multi-part series takes a look at how those liveries are designed. Last time, we looked at Icelandair’s branding and livery refresh. Today, we’ll take a look at Northern Pacific Airways‘ mainline livery.
Edmond Huot, Northern Pacific Airways’ chief creative officer and airline designer, explained that “We were given a clean slate to design the livery, the collateral, and the name. I was given a lot of latitude, for sure, and that is the exception to the rule as projects typically come with a framework and the client might be more hands on.”
For the name of the new airline, Huot said he wanted a name that “had an inherent story to it, and I didn’t want a trendy name.”
“Northern was the first name we came up with, but the legal team came back and said we can’t do northern,” so the name eventually morphed into Northern Pacific Airways.
“The stress for me, in the world of airline design, is that you only get one or two kicks at the can, so I already knew up front we had to nail it – I did a lot of research into the factors that would influence the brand – people, regions, etc.
Naming projects are usually very tricky, and that’s when the pressure started. We actually came up with the idea on a plane flying back from a meeting with a different client.”
He continued that “The idea was to come up with a name that wasn’t typical of a LCC (low-cost carrier).”
Northern Pacific’s fresh livery on its first 757-200 at SBD
Planning to connect cities in the United States to Japan and Korea via its hub at Ted Stevens International Airport in Anchorage, Alaska, a la Icelandair’s routes to Europe via Reykjavik, Northern Pacific Airways (NPA) rolled out their first painted 757-200 at an extravagant event at southern California’s San Bernardino International Airport (SBD).
The airline is aiming to launch service later in 2022, although that may slip to 2023 due to the complexities of starting an international route system.
Founded in 2021 by Rob McKinney and Tom Hsieh, Northern Pacific has already purchased six Boeing 757-200 airliners, and their first one has been painted and is completing its C-check at Certified Aviation Services at SBD. The three-class interior (business, economy plus, and economy) has not yet been installed. The airline is a subsidiary of FLOAT Alaska, which also owns regional carrier Ravn Alaska.
The interiors will be of the three-class variety typical of LCCs: business, premium economy, and economy.
We sat down with NPA’s CEO Rob McKinney for a quick interview before the unveiling.
Asked why they opted for Boeing 757s, which are getting long in the tooth (Boeing stopped production in 2004), McKinney said “it can do the mission we need out of the gate,” especially as the Airbus A321XLR is not available yet.
An American Airlines 757-200 at Los Angeles, a sight that can’t last forever – Photo: Mal Muir / AirlineReporter.com
If you fly long-haul in North America you have probably flown on a narrow bodied aircraft. Whether it be transcontinental flights between the coasts or flying transatlantic between the USA and Europe, the North American airlines just love to use these smaller, more efficient aircraft. For me, the daddy of these aircraft is the Boeing 757, which is no longer in production but still is the stalwart of the narrow bodies.
Flying with Delta, United, US Airways and American Airlines you will more than likely step onto a 757-200 or the super long 757-300 for a flight to Hawaii, New York or even London. But what happens when this aircraft goes out of service? What is there to replace it? As the 757s start to be retired from service due to age (US Airways is already doing this), the airlines are going to have to start replacing these aircraft with something… but what?
A Rough Chart showing Etops 60 vs Etops 120 between New York and London
You need to look first at what makes these aircraft so popular: the passenger to range ratio. The 757 has that unique mix of enough passengers on-board with the range to get it over an ocean or across a large continent without a hassle, while still maintaining reasonable fuel burn costs. The narrow body set up (single aisle) allows the flight to serve routes, and especially cities, which would not be able to handle the wide body (generally double aisle) aircraft such as the Boeing 767, Boeing 777 or Airbus A330.
Historically if you were going to fly long-haul you needed four engines. Even as far back as the Boeing 707 or the Douglas DC 8, these aircraft were designed to fly those long haul routes with engines for backup, should one fail. Then along came aircraft like the Boeing 757, 767 and Airbus A300. They only had two engines, but were still able to cover long distances over water with only minor changes.
Although ETOPS (Extended Range Twin Engine Operations) has been around for quite some time it had always been restricted 60 minutes, then it was extended to 120 minutes. The 120 extension came in to help flights across the Atlantic to London.
A United 757-300, the Aircraft that never ends – Photo: Mal Muir / AirlineReporter.com
At a 60 minute rating they would have to fly from New York to London over Iceland to ensure that there was a landing site in range within 60 minutes. With new engine & navigation technology, came the introduction of 120 rating (though 180 minute etops is now the standard). It meant you could go direct over the ocean without a worry, as half way across you would still be within 2 hours of Iceland or New York or London. This revolutionized air travel.
As technology progressed more, the ETOPS ratings extended out, with Boeing currently holding a 330 minute rating for the 777 & 787 aircraft. Airbus is expecting a 350 minute rating for the new A350 XWB.
Today, narrow body aircraft serve plenty of ETOPS routes. Alaska Airlines operates the Boeing 737-800 & 900 from the west coast to Hawaii and there are quite a few rumors that Southwest might join them with their 737-800’s as well.
The A320 family though does some interesting ETOPS flights as well. The Airbus A318, also known as the Baby Bus, flies across the Atlantic with British Airways and Air Canada Air Canada flies an A319; a long way to go on such a small aircraft. When you have long thin routes (long distance, small amount of passengers) you need to use an appropriate aircraft.
But which aircraft will most likely fill the gap that the 757 will leave? Boeing has the 737-900ER and variants of the new 737 Max as well. Airbus is offering the A321 and soon the A321neo.
The A320neo family should extend the range of this aircraft by a good 600 miles. This could be the difference of serving a route or not and combines the capacity of the original A321, with the range of an A319 (the aircraft in the Airbus narrow body family with the longest range).
American Airlines has selected the A321 to replace its aging 757-200s and 767-200s on its transcontinental routes. Hawaiian Airlines just ordered the A321neo to expand its ETOPS operations. Flights from Honolulu to Los Angeles for instance are in the range of an A321neo and by utilizing this aircraft, they can free up some of their A330s or 767s to serve other, longer routes or routes that need the higher capacity. The A321neo will allow them to expand to possible new markets that do not have the demand for the larger A330 or 767.
Mock up of what Hawaiian Airlines Airbus A321NEO will look like. Aircraft image from Airbus, edited by Brandon Farris.
The new Airbus A321neo and 737 9 MAX will change the narrow body long range family, as it takes over those routes the 757 currently serves. This will also put more 757s on the market and possibly low cost carriers like Allegiant Air, might be able to add more 757s to their fleet and expand their ETOPs flights.
These aircraft and other new ones like it should replace those venerable 757s flying the sky at the moment. It will be good for those flying on-board, as new aircraft means a better on-board experience, but for some like me, it will be a sad day to see fewer 757s take flight. Seeing that ungainly long body of the 757-300, which looks like it shouldn’t exist on such a thin aircraft, is an amazing sight. When you step on-board, the single aisle looks like it will never end. Hopefully these new aircraft can inspire similar thoughts amongst future generations of AvGeeks.
This story written by…Malcolm Muir, Lead Correspondent. Mal is an Australian Avgeek now living and working in Seattle. With a passion for aircraft photography, traveling and the fun that combining the two can bring. Insights into the aviation world with a bit of a perspective thanks to working in the travel industry.@BigMalX | BigMal’s World | Photos
Avianca Boeing 757-200 (N522NA) with special livery.
Avianca is based in Colombia and started operations in 1919 as SCADTA and in 1940 changed their name to Avianca. The airline is currently the oldest airline that operates in the western hemisphere and the second oldest airline in the world.
Avianca operates a fleet of 63 aircraft made up for Airbus A330, Airbus 320 family and the Fokker 50 and 100. They also own quite a few subsidies and recently merged with TACA.
The standard livery on Avianca does a great job using red and the majority of the color on the top of the aircraft and with the multiple swooping colors on the tail. The special livery shown on this Boeing 757-200 (N522NA) features Juan Valdez. The special design is to help celebrate and support the Colombian coffee trade.
