American Airlines Boeing 777-300ER. Photo by Mal Muir.
Who wants to get up at 3:00am, head to the airport, take a flight to JFK, then a flight to London and return back to Seattle all in under 40 hours? An AvGeek, that is who.
I will be doing just that starting early tomorrow morning to check out the Business Class product on board American’s new Boeing 777-300ER. I will be covering the experience live via Twitter and Facebook and of course a story (or two) to follow up.
AirlineReporter.com has been covering quite a bit on the exterior of the “New” American and time for us to check out the new interior. I am excited since this will be the first time I get to see the new livery in person.
“NEW” AMERICAN AIRLINE STORIES:
American’s First Boeing 777-300ER, N718AN, seen at DFW Gate D-23, the day of departure flew the inaugural flight. It signifies the birth of a new airline.
This is a continuation of Chris Sloan’s (@Airchive) report on flying on the inaugural American Airlines Boeing 777-300ER to Sao Paulo. Be sure to also check out PART 1 of the series.
The day began with a contingent of press crawling around and photographing the cabin, more on that later. The 2 Boeing 777-300ERs were at Gate D-23 (our inaugural aircraft) and another unpainted at D-24 for an employee event and to be used as backup. For an inaugural, the gate events were remarkably low-key. Missing were the obligatory ribbon cutting, cake cutting, ice sculpture, and balloon canopy.
Business in the front and party in the back! Reactions to the new livery were mixed: The updated Eagle icon, ’œbillboard’ American typography, and silver mica paint were generally well received. The flag on the tail was critiqued as being gaudy and incongruous with the elegance of the fuselage. In person, it is much more appealing and grows on you.
Downplaying the event seemed intentional because in this transition period with so much ’œup in the air’, AA had to strike the right tone in not wanting to seem extravagant or over-the-top. With this being mostly a revenue flight with very few VIPs, many in the gate weren’t even aware of the significance of the moment.
We won’t be needing ETOPS today with most of our flight over land.
There was a small snack buffet including 777 commemorative cookies, some ’œNew American’ signage, and a few words from American CEO Tom Horton and Chief Commercial Officer Virasb Vahidi with a particular shout out to the onboard products design team led by Alice Lieu. With that, the boarding began of this entirely sold out flight.
American’s First Boeing 777-300ER, N718AN, seen at DFW Gate D-23, the day of departure flew the inaugural flight. Much more than just a new aircraft joining the fleet, It signifies the re-birth of an iconic airline. Image from Chris Sloan / Airchive.com.
This is a multi-part story written by Chris Sloan (@Airchive) on the changes at American Airlines and the inaugural Boeing 777-300 flight to Sao Paulo.
On January 31, 2013 American Airlines launched their first Boeing 777-300 ER into service with attention that rivaled any airline’s launch of a new type in recent memory. On the face of it, even though American became the first operator of the 777-300 in the United States, this event would almost seem overkill if for that reason alone. After all, American began 777-200 flights back in 1999 and the first 777-300 was first delivered to an airline, Cathay Pacific back in May, 1998. The first 777-300ER entered service nearly 10 years ago with Air France. Boeing’s two stretch variants of their venerable cash cow, the 777, easily have become the type’s most popular versions with over 680 orders and deliveries between them out of the entire 777 program’s 1,380 orders and deliveries. (as of December, 2012). In an era of smaller airliners, American inaugurated the 777-300, the largest new airliner by a U.S. carrier since the last Boeing 747-400s entered service with U.S. airliners in the late 1990s.
This inaugural, flight 963, from Dallas/Ft. Worth to São Paulo, Brazil in the author’s view is one of the most significant in the airline industry in years because it is about something much bigger than just the launch of a new airliner, it’s about the re-birth of a proud American institution that happens to bear the name of our country ’“ American Airlines.
American Airlines Electra at Port Columbus International Airport (CMH) in 1967. Image by Bob Garrard.
American Airlines problems are well known. After becoming the world’s largest airline with its 2000 acquisition of TWA, the 2000s were not kind at all to the Silver Bird. TWA and American merged during an economic downturn and by most accounts, the merger was anything but an unqualified success.
American shed most of TWA’s assets, routes, staff, and many of its aircraft. On September 11th, 2 of American’s airliners, their crew, and passengers were forever lost in the atrocities of this horrible day. As if things couldn’t get any worse, the world’s airline industry hemorrhaged with the U.S. legacy carriers losing more money during this time then they had profited in their entire history. All of them declared Chapter 11, with the exception of American. Under the category of ’œno good deed goes unpunished’, this decision would come back to haunt American for years.
American Airline’s Boeing 777-300ER is shown in new livery. The aircraft (N718AN) was painted at Victorville Airport (VCV) in California. Check the classic Delta L1011 in the background. Image from American.
Next week American Airline’s first Boeing 777-300ER (77W) will fly from Dallas (DFW) to Sao Paulo Brazil (SAO) on the 31st of this month (which Chris Sloan from Airchive.com will be sharing his experience with AirlineReporter.com). Before then, it needed to be painted in American’s new livery and now it has. We have seen computer mock-ups of the 777 and a real 737 in the livery, but now we can see the 777-300ER in its new threads. The big question: Is it growing on you?
Other American Livery Stories:
Now, American is pretty good at making interesting videos. I would assume that one is in process showing the 777 being painted, so maybe we will be seeing one soon.
American’s Boeing 77W inside the paint hangar. Image from America.
The tail seems to be many folks least favorite part of the livery. Not quite sure why. Image from American.
American Airlines 777 being painted in Victorville. Image from American.
The 77W looks ready to fly. Check out the Wi-Fi antenna up top. Image from American.
Want more? ADDITIONAL AMERICAN AIRLINES BOEING 777-300ER PHOTOS via their Facebook.
American Airline’s new livery on an actual aircraft: Boeing 737-800 (N908NN). Photo by Joe Statz. Click for Larger.
After some additional thoughts on the livery, I wanted to do a second post. I like American Airline’s new livery. Don’t hate me. It seems that most #AvGeeks out there aren’t huge fans. I have to say I wasn’t too sure when seeing the mock-ups of the Boeing 777-300ER, but seeing the livery on a real plane (via photo above), I have to say I like it.
Quite a few people around the internet like the concept, but hate the tail. But looking at this close-up photo of the tail makes me like it even more. I have also seen quite a few people complain that the tail only has 12 stripes versus the actual American flag having 13. No, this is not some conspiracy to over-throw the government. It is pretty obvious that the tail is a representation of the American flag and not an exact duplicate. I mean come on folks. Even US Airway’s flag on their tail has nine stripes, not the proper colors and no stars. Colgan Air had 6.5 (I think) stripes and only five stars.
BONUS: Quite a few additional “real” photos of the new American Airlines livery from USAToday
I come from the perspective of not liking their bare aluminum livery, which I know if loved by most people. Yes, it is classic, but it looks dated to me and made the airline look old (doesn’t help when it is on old planes). But American is making quite a few changes (merger with US Airways or not) and I think this livery matches their desire to change and move into the future.
I asked some of the other AirlineReporter.com writing staff their thoughts:
- “It’s boldly patriotic, a welcome and classy update,” Nick Smith.
- “I neither love it Nor hate it, it is a livery that is eye catching on the tail but still fairly plain. The new American logo reminds me of the tail design used on Aeroflot and i have heard references to numerous other similarities. The biggest thing this livery reminds me of is Virgin Australia using the southern cross on its tail as a bit of a patriotic feel, and that was just horrible to look at, hopefully this new AA livery makes some people happy,” Malcolm Muir.
- “Americans new livery is refreshing, to say the least. However, the design of the tail could use some tweaking. Something on the engines would be nice, too,” Jason Rabinowitz.
- “It’s fugly. The logo is amazing though and I love that but the tail just kills it. But I am sure, like JAL’s new scheme, it’ll grow on me. I feel that up-close the tail looks amazing. From a distance it’s an eye-sore,” Brandon Farris.
- “It’s bold to say the least. I know that American wanted to do something dramatic to drum up interest as they work their way out of bankruptcy (or via a merger). It’s not a bad livery but it just seems like the tail is a bit over the top and could have been simplified,” Colin Cook.
- “I have to say that I am really like the livery. It’s minimalist and retro at the front. The stripes on the tail definitely makes me think “America! Heck Yeah!” and I’m okay with that. Business in the front, party in the back. And like the mullet, very American,” Temo Madrigal.
Look at these two. The new livery on the left and old on the right. Which one looks more modern? This give you second thoughts? Images- Left: Joe Statz Right: Caribb
Give it time. Like Brandon, I remember when I first saw the new JAL livery in concept form. I thought the airline had lost their mind. Seeing it in a photo, it was a bit better, but it really took seeing it in person (and a few months) to fully appreciate it.
There are many people out there who have a long-love for American and seeing such a dramatic change is challenging — I get it. But with the loss of so many airlines and liveries over the years, I think most will also learn to appreciate this livery. Trust me. My guess is it will grow on you — maybe.
And a huge thanks to Joe Statz for letting us use his great American Airlines Boeing 737 photo posted on JetPhotos.net.
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This story written by…David Parker Brown, Editor & Founder. David started AirlineReporter.com in the summer of 2008, but has had a passion for aviation since he was a kid. Born and raised in the Seattle area (where he is currently based) has surely had an influence and he couldn’t imagine living anywhere else in the world.
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