I know, I know — two video posts in a row. Not something I normally do, but British Airways is doing some pretty cool stuff right now, that I want to share. It involves a Boeing 777 in places you wouldn’t expect. The video above was posted a few days ago from what I suspect is a “fake” account operated by the airline.
It is not something you would expect and made me wonder what was up — which was probably the point of the video. As expected, British Airways had a game plan.
You might know about this little event where people get together every four years and compete against each other in a number of different sporting events — you might know it as “the Olympics.” You also might have heard that the 2012 Olympics will be held in London. You also might know that British Airways is based in London. The airline is looking to build motivation and support for the Olympic and Paralympic games with this unique ad campaign.
Frank van der Post, British Airways managing director of brands and customer experience, explained to AirlineReporter.com: “We’re rallying the country to get behind Team GB and ParalympicsGB to capitalise on home advantage. Whether it’s delaying your summer holiday, finding where to get behind the country with our ‘best sports bars abroad’ guide, or cheering them on at Park Live at the Olympic Park ’“ we are encouraging every extra clap, cheer and whoop we can get.”
The ad below is the most recent one that comes directly from the airline and is pretty freak’n cool. Who doesn’t like seeing a Boeing 777 driving through London? Well, if it really happened, there might be a few people who wouldn’t be so thrilled, but in a video, it is quite epic.
British Airways also made a third video, highlighting why this idea of “home advantage” is so important to London and the thinking behind the ad concept (notice the British Airways Boeing 787 model in the background of some of the shots).
The airline currently has a fleet of two Boeing 777s, which previously flew for Singapore Airlines. The aircraft are configured in a 2-class layout with 32 ScootBiz seats in a 2-4-2 configuration and the rest in economy with a 3-4-3 configuration.
Scoot is initially planning routes from Singapore to Australia, China and Thailand. The first flight is planned for June 6, 2012 to Sydney and the rest in the following months.
This vibrant yellow livery on a Boeing 777-200 really stands out. I keep going back and forth on this one, trying to see if I like it. In some ways, I really enjoy the fact that a bright livery is on a 777, but in others, it just seems so weird, since we normally see “fun” liveries, only on smaller aircraft like the 737. What do you think?
Yes. The building is designed to look like an airliner. Only in Dubai.
It was surreal pulling up to the Emirates Airline training facility in Dubai to find that part of the building was designed to look like an airliner — engines and all. In retrospect, it shouldn’t be too surprising, since this is the land of bigger and better and Emirates Airline seems to fit right in.
Emirates currently has a fleet of over 175 aircraft, flying to 120 destinations and they have no plans to slow down their growth. The airline hopes to hire around 4,000 additional cabin crew by the end of 2012.
Emirates is not an airline that cares only about the number of employees, but also the quality. They hire people from around the world to train to be some of the best flight crew in the world and Emirates Aviation College in Dubai is where every new hire will start.
A Majlis, where students learn about the Emirates culture and the cultures of others.
Each week, about 80-120 near new trainees will start their seven week long educational journey. Each class is comprised of people from around the world, making Emirate’s employees some of the most diverse. At any given time, there are about 130 nationalities represented among the trainees and about 70 among the the trainers.
One of the first steps of every trainee is learning about Arabic hospitality and about the other cultures represented among the company and passengers in a themed roomed call the Majlis room. The crew’s diversity helps them easily interact with many of the passengers that will be flying on the airline.
Flight Stewardesses train how to properly serve passengers in this Airbus A380 mock interior trainer.
One can only learn so much by reading out of a book or being lectured to. That is why each trainee is given hands on experience in one of the interior cabin mock-ups. From greeting passengers to learning what order to serve them food, to pointing out how to operate the on-board showers, the mock ups provide opportunities for students to learn new ways of doing things and to learn from their mistakes.
Each trainee is taught how each cabin is designed to give their passengers a unique experience. Emirates tries to make first class passengers feel like they are on a private jet, where business class passengers will receive a “my retreat” experience and finally a “surprising treat” type encounter for economy.
Part-time Emirates Trainer and Senior Flight Stewardess Lisa Williamson works the bar in the Airbus A380 trainer.
One part of the training is learning when it might be best to start weaning a passenger off alcohol, when they have had one too many. This can be more of a challenge when that passenger is in a public space, like the business and first class bar on board an Emirates Airbus A380. Unlike a bar on the ground, a drunk person cannot be kicked out. It takes a certain skill level to cut a person’s alcohol without insulting them. Lisa Williamson, part-time Emirates Trainer and Senior Flight Stewardess, explained how Emirates follows a delay, distract, dilute and then, deny strategy.
Every flight stewardess learns how to properly wear their uniform and wear make-up.
A group of Emirates flight crew walking in an airport garners attention — and for good reason. Their outfit is one that stands out and each trainee must go through training on how to wear their uniform, style their hair, apply their make up and of course on how to properly wear their signature red hat.
Emirates Boeing 777 safety trainer is able to move on three axis, providing realistic scenarios inside the cabin.
Although learning how flight crew should properly wear make up is interesting enough, getting to the training pool with a mock up for the Boeing 777, Airbus A380 and A330/A340 is much more aligned with my interests.
Unlike other safety training mock-ups I have seen, both the 777 and A340/A330 trainers are able to move on 3-axis. Due to the size of the larger A380 trainer, it did not move and was stationary.
New trainees practice helping a passenger who is passed out down the slide.
In the aircraft training room there is a pool that is surrounded by all three aircraft mock-ups. On one side, crew are able to practice water evacuations, where on the the other side, slides allow trainees the ability to practice sliding to the ground. This can be a mentally and physically challenging part of training and those flight crew that are not able (or un-willing) to go down the slide, are unable to continue the overall training program.
Emirates Airbus A380 and A340/A330 Safety Trainer.
Like most other things in Dubai, the aircraft training room was huge — it has to be. There was no shortage of eye candy watching both the A330/340 and Boeing 777 trainers rocking and rolling, hearing trainees yell for their training and seeing them jump out of the slides. I probably could have stayed in that room all day — heck probably all week.
Unfortunately during out visit, there was no one who jumped into the pool.
Who needs Disney Land, when you can take a ride on an Airbus A380 upper-deck slide.
The photo above does not accurately convey how steep and long the upper deck slide on the Airbus A380 is from the top to the ground. It made me feel a bit nervous just standing on the ground and I could imagine that some trainees would have some hesitation sliding down for the first time. At first glance, the facility might seem like fun and games, but crews are practicing worse case scenarios on how to keep passengers safe and how to save lives.
From providing the best customer service as possible, to helping passengers in a disastrous situation, the Emirates Airline Crew Training facility prepares everyone to have a successful career with the airline.
The GE90 is a pretty slick engine. Info-graphic from GE Reports.
The General Electric GE90 engine is one amazing piece of machinery used on Boeing 777s around the world. According to GE Reports, the engine holds the Guinness Book of World Records for generating the most thrust at 127,900 pounds.
Not too shabby, considering that the Redstone rocket that took the first American, Alan Shepard, to space had just 78,000 pounds of thrust. I fact, if you need to combine the thrust of all EIGHT engines of a B-52 Stratofortress to get 136,000 pounds to beat the GE90.
The GE90 engine started commercial service on a British Airways Boeing 777 on November 12, 1995. More recently, GE celebrated the production of the 1000th GE90 and made this info-graphic to not only show part of the process the engine went through, but also some interesting facts about the engine.
One of the most impressive parts of the engine is the shape of each fan blade. You can actually find one on display at New Yorks’ Architecture and Design Collection at the Museum of Modern Art — how many other airliner parts can say that?
WASHINGTON DC: Four flights, forty-four hours of flying, and one day trip to Ethiopian Airlines headquarters in Addis Ababa later, NYCAviation (NYCA) has one good story ready to roll. Over the course of the next month, NYCA will be debuting a three part series focusing on the Ethiopian carrier; their in-flight service, their history, and their future. We hope you’ll join us for the adventure!
The first in the three part series, NYCA reviews the in-flight experience in the economy cabin on board Jo’Burg to Addis and Addis Ababa to Dulles flights. Both flights were inaugurated during the mid to late 1990s as part of an aggressive expansion of their international service surrounding their 50 year anniversary (1996 and 1998, respectively). Ethiopian provided the flights to NYCA at no charge, flying both legs in September 2011.
Part I Jo’Burg to Addis
Ethiopian Airlines Flight 808 Service to Addis Ababa from Johannesburg
Boeing 757-200 ET-AMT or AMU
Dep: 1438/SAST Arr: 2030/EAT
Seat 15A: Economy Class
Having been dropped off from a previous flight in the domestic terminal in Johannesburg, finding the international check in desks was a bit of a chore. Once located, the line had built up to a forty minute wait, despite not having a bag to check.
Once ticketed, customs and security were both very straightforward and easy. The inbound flight from Addis was running late, and I spotted an Ethiopian Boeing 757, not the listed Boeing 767, rolling to a stop on the runway about twenty minutes prior to boarding time. Nevertheless, boarding began only eight minutes late at 1348 local time, and I settled into 15A for the five hour flight north to Addis Ababa. My carry-on has no problem finding a home, and the camera comes out for departure. The 757 being the performer that it is, we rocket nicely out of Johannesburg about 32 minutes behind schedule.
Considering the 757’s are some of the older aircraft in a fleet that is otherwise unusually young, the quality of the cabin is remarkably good. All the economy seats are (p)leather clad and comfortable enough for economy. They recline a workable 32 degrees of pitch and feature a built in remote in the armrest for selections of music or movies. However, it was odd that the armrest did not lie flush with the seat when not reclined. It stuck out a healthy amount, enough so that if you were lucky enough to have a seat vacant next to you (as I did) it becomes hard to stretch out without getting poked by it.
This particular aircraft was not outfitted with personal TV’s but did have the screens that are fixed to the cabin ceiling. The programming began about 45 minutes in with the smaller shows through dinner culminating to the movie about three hours in.
A meal & drink service began about an hour into the flight presenting options of chicken or fish. The meal consisted of chicken breast with a tomato sauce, rice and carrots. A roll with butter, crackers & block of cheddar cheese, salad with Greek dressing, and packaged desert of coconut cheesecake with berry sauce complimented the main dish. Overall it was a serious step up from anything you’d get domestically in the US nowadays, but it was not ultra fantastic either. It was satisfying, filling, warm & good. The meal was followed up by traditional post meal coffee and tea service. Trays were cleared about an hour following dinner, which appeared problematic for many of the other passengers, since most were done within twenty minutes.
While not watching the movie most of the flight was spent sleeping or talking up the staff in the rear galley. Speaking of the staff, there were some noteworthy exchanges. For the first, I attempted to inform a flight attendant, who throughout the whole flight never gave the impression that she was thrilled to be on board, that one of the lavatories had an issue needing attention ’“ I never received a response. On the flip side, I had some questions about how customs and the process in general worked once arriving in Addis. I inquired in the rear galley and all three flight attendants were extremely helpful in answering each and every question in addition to pouring me a few drinks. The one attendant aside, the staff met or exceeded expectations for friendliness and professionalism. I wish I had more pictures from this flight, but unfortunately the vibe was not right for it, so the camera stayed put away through most of it.
Despite the late departure we made up the time in the air and ended up landing ten minutes early; a nice surprise. After waiting for Cloud Nine business class passengers to vacate, we de-boarded via the air stairs and onto large busses that took us the short distance to the terminal.
Ethiopian Boeing 777 in Addis. Photo by Jeremy Dwyer-Lindgren / NYCAviation.
Part II Addis to Washington Dulles ’“ Via Rome
Ethiopian Airlines Flight 500 Service to Washington Dulles from Addis Ababa via Rome
Boeing 777-200LR ET-ANO
Dep: 2227/EAT Arr: 0300/CEST // Dep: 0801 Arr: 1117
Seat 23A: Economy Class
Arriving at the ticket counter around seven at night after a long day, it was relieving to see a ticket counter dedicated solely to the flight. Check-in was smooth and fast, with customs and security following the pattern. At 2130 the flight begins to board, and twenty minutes later I settle into 23A for seventeen hours aboard the brand-spanking new Boeing 777-200LR (ET-ANO). Despite a scheduled departure of 2205, we did not end up pushing from the gate until 2216, with wheels up for Rome at 2227. Twenty minutes is not the end of the world though, and we predictably made it up en route while trekking over Sudan, Egypt, and the Mediterranean.
Much like the prior flight from Addis to Jo’berg, the first meal service promptly began about an hour in. We were offered choices of chicken, beef, or fish. I chose chicken. It was bathed in a cream sauce along with rice and carrots. A side salad, crackers & cheese, and a roll with butter were also provided. The meal was of average quality and filling. It might have been better – or I might have been a better judge – had I not had a nasty head cold that developed from the day before. As a result, my sense of taste was not in its best form.
While waiting for the dinner tray to be cleared I spent some time playing BlackJack on the 777’s seat back entertainment system. It was clear that Lady Luck was not with me, as I burned through my 1000 in fake money in what may have been a new airline record. Shortly after, while starting a movie, the entertainment system froze and then shut down completely. My seatmate had the same problem, and flagged down a flight attendant who attempted to rectify the problem. About thirty minutes later the system restarts and is fine for the remainder of the flight. Most of the rest of the first leg is spent asleep.
We touched down in Rome almost twenty-five minutes ahead of schedule at 0300. A short taxi later we’re in position on a remote ramp for a refuel. Most of the cabin is asleep, watching a movie or reading a book, and no one seems to notice that the hour scheduled stop has come and gone. About ninety minutes into the stop the pilot announces that we’re still taking on fuel and it’ll be another hour: plus some tires have ’œlow pressure’ and need to be replaced. Frankly this sounds fishy to me, low pressure in the tires does not normally require replacement unless they were totally flat, but maintenance is what it is and at this point complaining is not going to get me off any faster. Another hour later the jack for the tires arrives and it is not large enough. The correct one does not arrive for another ninety minutes or so. By the time the plane has been refueled (twice by the pilot’s record) and fixed up with new tires the stop in Rome lasts just over five hours: No fun.
That being said, the airline and the flight crew did a great job of making an unfortunate situation tolerable. Consider: the plane was kept cool, powered, and the entertainment functional the entire five hours. The crew completed a meal service (I’m told it was breakfast, feeling pretty awful I slept through it), and offered drinks the whole time. And they kept smiling to boot ’“ impressive. We finally set off for Rome four hours behind schedule, with wheels up at 0801 local time.
Cutting to the product itself, the seat-back entertainment is quite nice. The on-demand offerings ranged from TV to games, flight maps to movies. The screen can be operated by touch or by a remote built into the armrest. The seat reclines to 32’ of pitch, and also pushes out to decrease the amount of recline into the person behind you’s space. The plus side is the passenger in front of you takes up less of your space’¦the downside is you reduce your leg room by pushing the seat out. The trade-off seems worthwhile to me.
The airplane being new (the average age of the 777 fleet is under one year), the cabin is predictably in great shape and the newness of the airplane impresses a lot of travelers. The 3-3-3 setup feels reasonably spacious, despite the cabin being full to the brim (287 folks on board).
The remaining nine and some change hours en route from Rome were largely spent sleeping and catching a few movies. Still feeling rather ill, I declined brunch except for a ginger ale, though the food of my seatmate appeared to be similar in nature to the late night dinner we had some twelve hours earlier.
We greased the runway at Dulles at 1117 local time and pulled up to the gate quickly. Deboarding was a bit chaotic, but with a little planning I ended up being first off those annoying Dulles customs shuttles, allowing for a quick sprint through customs and back into the good ole U S of A.
Departure out of Johannesburg. Photo by Jeremy Dwyer-Lindgren / NYCAviation.
Part III The Bottom Line
Regarding Flight 808 to Addis, it was a slightly above average economy experience. The service and staff were generally friendly and fast, the food was good, and the seat on par for an economy experience. Personal entertainment systems, like a seat back system, would have been a bonus, but the five hour flight is not terribly long: bring a book or an e-reader if you need some help passing time or utilize the in-flight entertainment. When compared against most US domestic economy sections, this flight comes out looking good. With the variance on plane types for the flight, you might even be treated to an oversized Boeing 767. Moving on to Flight 500, let’s cut right to it: seventeen hours on an aluminum tube in coach is never going to be a picnic no matter the carrier. And even worse when an unexpected delay pushes it to twenty-one straight hours.
Addressing the delay, a five hour ground stop for fueling and tire replacement seemed excessive, but this is also a moment that forces an airline and a crew to show their true colors. In this respect Ethiopian met or exceeded expectations: they kept the plane powered & cool and the PTV’s running, they completed a food service, and they kept drinks available through the entire stopover; with a smile. What could have been a nightmare worth writing home over instead turned into an opportunity to show off the airline and crews ability to manage a stressful situation and make the best out of it.
The vast majority of the time, however, the flight will not experience a similar delay and by and large customers will find an enjoyable economy experience. Friendly service, plentiful & decent hot meals, and a well stocked entertainment system help the scheduled seventeen hour flight go by fast.
Overall, while other reviews online are not especially positive, this traveler had a markedly pleasant experience on both economy flights even with the five hour delay in Rome factored in. When you consider prices that the carrier has recently offering on the flights, it is an option that is hard to pass up. This author feels that most travelers will find themselves pleasantly surprised and that coach travelers can rest assured that they will be kept comfortable and well fed on board Ethiopian economy.
