A French Air Force KC-135 (much like what the US military uses today) refuels a Royal Australian Air Force A330
With every competition, there will inevitably be a winner and a loser. Although there is a lot of excitement in the Seattle area that Boeing won the Air Force tanker contract with their 767 (KC-46A) aircraft, there are many in the Mobile, Alabama area who are very disappointed. If they won the contract, EADS planned to build their Airbus A330 based tanker (the KC-45) in Mobile. There is no word yet if EADS will appeal the decision, but they did post a statement on their website about the tanker selection. Here is their statement in full:
EADS North America statement concerning U.S. Air Force Tanker selection
Arlington, Virginia, 24 February 2011
EADS North America officials today expressed disappointment and concern over the announcement by the U.S. Air Force that it had selected a high-risk, concept aircraft over the proven, more capable KC-45 for the nation’s next aerial refueling tanker.
’œThis is certainly a disappointing turn of events, and we look forward to discussing with the Air Force how it arrived at this conclusion,’ said EADS North America Chairman Ralph D. Crosby, Jr. ’œFor seven years our goal has been to provide the greatest capability to our men and women in uniform, and to create American jobs by building the KC-45 here in the U.S. We remain committed to those objectives.’
If selected, EADS North America had committed to build the KC-45 at a new production facility in Mobile, Alabama, with a U.S. supplier base of nearly a thousand American companies.
’œWith a program of such complexity, our review of today’s decision will take some time,’ Crosby said. ’œThere are more than 48,000 Americans who are eager to build the KC-45 here in the U.S., and we owe it to them to conduct a thorough analysis.’
’œThough we had hoped for a different outcome, it’s important to remember that this is one business opportunity among many for EADS in the United States,’ said Sean O’Keefe, CEO of EADS North America. ’œWe have exceptional technology and highly capable platforms that will be invaluable to U.S. military forces, now and in the future. We have learned much through this process, developed a world-class organization in the U.S. and have earned the respect of the Department of Defense. Our commitment to our U.S. customers is stronger than ever.’
Boeing 767 tanker, refueling two F/A-18's
The United States Air Force has announced today that they have granted the tanker contract to Boeing and their 767 aircraft, which will be called the KC-46A. The Air Force is asking Boeing to deliver the first 18 aircraft by 2017.
This has been a heated battle between Boeing and EADS (the parent company of Airbus) for the contract worth $35billion dollars and 179 airplanes. Currently the Air Force has about 400 KC-135s currently used as tankers.Back in 2008, the Air Force initially gave the deal to EADS and their partner at the time Northrop Grumman. Since there were complaints about the bidding process, the whole process had to be started over again.
The Boeing 767 will be built in Everett, WA and modified for tanker duty in Wichita, KA. Washington representative Norm Dicks told Glenn Farely of KING5, “I am so excited that we finally won this after three go-arounds. It’s just the most important victory for Boeing, for the workers of our state.”
Although the decision has been made, it can still be appealed. At this point, I hope it does not get appealed so our troops can start getting new aircraft.
Airbus had a few edits on Boeing's ad. Very creative. Click for larger.
For quite sometime the tension between Boeing and Airbus over the tanker deal and subsidies has created tension. More recently, it seems maybe they are going too far on Twitter, advertisements and comments made.
With Boeing (@Boeing & @BoeingAirplanes) and Airbus (@AirbusInTheUS) recently getting on Twitter, it has become interesting seeing some of the volleys that go back and forth between the companies. Things have been pretty friendly, until news on subsidies surfaced.
I really don’t feel like hashing out all the subsidy stuff, but the bottom line is Boeing accused Airbus of taking illegal subsidies. The World Trade Organization (WTO) found that Airbus took $20billion in illegal subsidies. Boeing has come out pretty saying, “we told you so” (that’s a paraphrase). Then it became Airbus’ turn and now they are stating that the WTO has found Boeing also took illegal subsidies. There is a lot more going on, so if you aren’t up to date, check out Flight Global’s WTO page.
Airbus released the findings on January 31st and during the day they produced nine Tweets talking about the WTO findings and in many, talking directly to Boeing. For example (help with Twitter lingo):
@AirbusInTheUS: “Confused by #Boeing claims that WTO found Airbus got $20B in illegal subsidies? Us too. Here’s the report. http://ow.ly/3NExm No such #’s.”
Okay, I can see one, but nine Tweets? It seemed to be a little much for me. I see Twitter as a way for companies to relate to their customers, not a place to complain directly about a competitor. Sure, if you are Tweeting for yourself, not a company, complain away, but representing a company is something different. You don’t see United Airlines calling out Delta Air Lines on Twitter — it is kept professional as it should.
Boeing also talked about the WTO reports, but were not directly talking to Airbus. Boeing’s approach seems very different to me. Here is an example of Boeing’s tweet on January 31st:
@Boeing: “#Boeing statement on #WTO decision reports http://bit.ly/gRUgXM #Airbus,” and “Video: #Boeing trade expert discusses #WTO www.boeing.com/wto”
I understand that Airbus might have some built up frustration. Not only did Boeing accuse them of getting subsidies and they find Boeing did too, but there is a lot of emotion around the US military tanker deal. The tanker deal has been plagued with delays, decision changes and some pretty messed up situations.
Boeing placed an ad in DC-area newspapers about the subsidies and tweeted it on February 3rd. That Tweet, caused Airbus to respond with two Tweets arguing that the ad was misleading (Tweet1 and 2). But Airbus didn’t stop there. They took Boeing’s ad and made some edits and placed their revised ad in a newsletter targeting the folks on Capital Hill in Washington, DC (see photo with this blog). It seems like Airbus’ edits bring up some interesting points and questions.
In a way, Boeing has an advantage since they have three separate Twitter accounts (their third is on defense). I think this separation was wise. The @BoeingAirplanes has been the more light and “fun” account, connecting with Boeing fans and direct customers. The other two are able to take the brunt of the controversy and have more of a serious tone. Since Airbus only has one feed, it can be difficult to read a serious tweet one second, then the next learning how many ping pong balls can fit into an A380 (by the way, it is 35million). Boeing has also been in the defense business much longer than EADS (the parent company of Airbus). Boeing has been able to learn the ins and outs of defense communications and even has had a lead with social media.
Although Twitter for the two has seemed to calm down, both airline manufactures are still participating in public conflict . EADS North America Chairman Ralph Crosby Jr. recently stated he feels that Boeing cares more about winning the tanker than American troops getting the best product. ’œOur campaign has been based on enabling the understanding of the superior capabilities and value of our system under the rules that are established. And what I see in terms of advertisement and sort of third-party and paid surrogate statements is that, well, whatever (Boeing executives) do, they may or may not win, but they sure want to keep us from winning and, frankly, from my perspective, if that’s anybody’s approach then I think it’s irresponsible to the warfighters.’
Boeing tanker spokesman Bill Barksdale responded by saying, ’œRather than take shots at our European competitor, the Boeing Company continues to focus on being ready to build tankers if we’re honored with a selection and contract award. The selfless men and women of America’s Air Force deserve no less.’
I know there are a lot of complexities and politics involved with this deal, but it seems to me that both companies are spending too much time concerned about insulting the other. That time, effort and money might be used more wisely to work on their own airplane programs.
I think both companies are still in the learning phases of social media. I just hope that whichever company loses the final contract for the tanker can graciously admit defeat and wish the winner the best of luck. I know in the “real” world, that might be too much to ask, but I think in social media, anything is possible.
Image: Seattle PI
Dinner hosted at the Experience Music Project in downtown Seattle the night before the delivery.
Air New Zealand’s first Boeing 777-300ER was recently delivered to the airline, then flown to Los Angeles before heading to Auckland. Being able to show off the new interior was quite exciting. This was a huge deal for Air New Zealand, Boeing and airline geeks around the world. Boeing and Air New Zealand worked hard to make sure the hand over was not a small celebration and I wanted to share what happens behind-the-scenes on a VIP aircraft delivery.
The event really started the day before the delivery. Boeing employees, Air New Zealand guests, the media and other VIP’s were invited to take a special tour of the Boeing factory and attend a celebratory dinner. Due to scheduling I had to choose to either take a tour of the factory (which I have done quite a bit previously) or take a ride down to LAX on the new plane. Needless to say, I didn’t make the tour.
After the factory tour, people were invited to dinner, which was hosted at the Experience Music Project and Science Fiction Museum in downtown Seattle. The dinner was quite the fancy affair. “The venue – Experimental Music Project (EMP) was a good fit for the delivery dinner as it followed ANZ ‘s branding of clean, modern, sleek, technologically advanced and fun as well as all the lighting etc that are part of their new interior and product,” Linda Lee with Boeing International Communications explained to me.
Everyone was in business suits and fancy h’orderves and drinks were being served when I arrived. Although we had free access to roam the facility, I decided to stay and talk with Air New Zealand and Boeing folks. We were housed in a very large room with a huge LED wall with an Air New Zealand Boeing 777-300ER displayed on the wall. On either side was a projected Air New Zealand logo and on the other a Boeing logo. The purple hue of the lights really matched the feeling of the inside of Air New Zealand’s new 777-300ER.
The Future of Flight’s Gallery was closed off for the delivery celebration. Where you see the projector screen were the large doors that opened to reveal the new 777-300ER (click for larger).
After things calmed down we all sat in our assigned seats. Sitting on one side of me was Andrew Baker who is the Cultural and Customer Ambassador and on the other was David Wilson who is the Boeing 777 Deputy Fleet Manager and was one of the pilots taking the new 777 to Auckland. Cool. I care very little about celebrities on TV or in movies. For me, these people are celebrities. It was wonderful speaking with them and the rest of the guests at the table about airlines, airplanes and the whole business.
Jeremy Dwyer-Lindgren of NYCAviation, who was also covering the event, pointed out that he enjoyed how Air New Zealand set up the seating. “Air New Zealand peppered in more than just the communications staff at the media tables. We had David, the first officer, and Chris, one of the premium cabin flight attendants at our table among others. To get their perspectives and pick their brains provided a much more frank and real discussion; one you may not have had at a table with only communications staff parroting talking points.” Oh yes, the food was not too shabby either.
What kind of dinner would it be with out those special speeches? There was a lot of thanks and appreciation that was shared between both companies and it was all well deserved. Although the dinner was a very fun and informational event, one couldn’t help but be excited about actually seeing the plane the next day.
Being December in Seattle, I was expecting rain. The airline-delivery gods were smiling on us and gave us one beautiful day. Our flight was scheduled to leave from Paine Field at 3pm, but were asked to show up at the Future of Flight by 10am. I really didn’t know the full plan for the day and I was totally fine with that. I knew I was there at 10am, plane was leaving at 3pm and I had my return flight back to Seattle. Everything else was going to be an adventure.
Going outside to check out Air New Zealand’s Boeing 777-300ER for the first time.
When most airplanes are delivered to an airline there isn’t a huge ceremony. On the east side of the airport, Boeing has a building where the airline’s crew will show up, some paperwork is signed and the aircraft is flown off. Actually during the ceremony, two other airlines took delivery of other Boeing 777-300ERs: Qatar and Turkish Airlines with little fanfare. But with certain milestones, airlines like to make a little bigger deal about their delivery. “Events and deliveries vary based on the airline customer i.e. Is it a first of model, milestone delivery, participation and attendance levels etc. This obviously was a large event as it was ANZ’s First 777-300ER and the world introduction of their new interior and branding,” Lee stated.
On the Future of Flight’s gallery floor there was a large stage and chairs set up. The gallery was closed to the general public during this event, but it provides one heck of a backdrop for celebrating an airplane. After some more speeches and some paperwork signed, Boeing handed over the keys — literally. Now, the keys aren’t used to actually start the plane, but I was told they do access the cockpit door. At this point, the airplane is no longer Boeing’s and belongs to the airline (well the bank I guess). After the handshakes and big smiles, the large hangar doors opened to show the shiny new Boeing 777-300ER.
Since this was a few days before Christmas (er, non-denominational holiday time-frame) there was a Santa and two elves dancing around the plane with a big sign that read “Happy Holiday Air NewZealand!” I got too caught up looking at the new plane, others caught something a bit more touching. “Another correspondent working the event noted that he saw a few welled up eyes on the team as the doors pulled back ’“ and I’m not surprised.” Dwyer-Lindgren explained to me. “To be able to share in that excitement and witness the deep pride they felt for their company and their plane was really something special.” The event was more than just getting a new airplane.
Jeremy Dwyer-Lindgren (with NYC Aviation) and I show off our boarding passes before getting on board at Paine Field.
Before any of us could take a look inside, Mr. Baker, in traditional garb, blessed the aircraft. Then it was finally time: checking out the inside. Since my blog about the interior already goes over that part of the event, I will skip it on this one. After we all had our tour, it was back into the Future of Flight’s gallery for some food and networking while we waited for the aircraft to be prepared for flight. This was a good time for most media-types to start writing out stories and checking the photos they took.
Then it was time to re-board the airplane, but in a very different way. Instead of going out the hangar doors and up onto the plane, we all went through a mini-security screening, being wanded and having our bags searched. Before getting to the security screening, we received our boarding passes. Now you know you might be an airline geek if getting a boarding pass from Paine Field to LAX gives you a huge smile. Dwyer-Lindgren explains it best, “I got the sense that all the media on board realized that this ticket was something unique and special’¦but it was us aviation nuts who appreciated it the most. To have a ticket that actually reads Paine Field’¦for a domestic flight on an international airline on a brand-spanking new 777-300ER (there are no US airlines who currently utilize them)’¦was just so unique. So yes, it was [censored] AWESOME.”
Then it was up on to the plane and time to take our seats. Let’s see, row 7, seat J, that sounds like it might be near the front of the plane and it sure was. Air New Zealand had allowed the media and their guests to try out the seats up front while they sat in Economy Plus (which weren’t too shabby either).
Having to leave the new Boeing 777-300ER at LAX was difficult, especially knowing she was on her way to Auckland.
Taking off in a Boeing 777-300ER, which is about 1/4 full, is a unique experience. I can tell you that we didn’t take up too much of the runway before going airborne. Being a part of a flight with only media, Boeing and airline folks is a fun ride. Easy going atmosphere, cheering during take off and great conversations. I almost wish more flying experiences could be like that.
Unfortunately the flight was short. In less than three hours we were lining up to land at LAX. For a good chunk of people on board, they were heading on to Auckland, but since it was only a few days before Christmas, I had to get off and take a flight right back to Seattle. It was not easy going from my super luxurious seat on the Air New Zealand 777-300ER to my normal economy seat heading back to Seattle.
The delivery of this aircraft was a big deal and both Boeing and Air New Zealand did it right. Although it takes a lot of work from people on both sides to make an event like this happen, it is great to remind people why they are in this business. Where most deliveries will just be pilots coming to pick up the plane with little show, others, will get a much larger and well deserved celebration.
If you missed it earlier, Air New Zealand is having a contest until Valentine’s Day to allow you to win a free trip to New Zealand or England in Cuddle Class.
A sleek powershot digital camera will take amazing photos each time you travel.
Mock up of the Boeing 747-8I in full Boeing livery. Photo by Boeing.
A quick little update on the Boeing 747-8 Intercontinental, the Boeing 787 Dreamliner and the Boeing 737. Too much interesting news coming from Boeing to write individual posts, so here we go:
787 DREAMLINER ZA102 AND OTHERS:
Boeing announced on Monday that they expect the first 787 to be delivered to All Nippon Airways (ANA) during third quarter 2011. Boeing stated, “The new delivery date reflects the impact of an in-flight incident during testing last November and includes the time required to produce, install and test updated software and new electrical power distribution panels in the flight test and production airplanes.” They have also worked additional time into the schedule in-case other issues pop up between now and then. Flight Blogger asks some important questions of these changes. ZA001, ZA002, ZA004 and ZA005 are all back in test flight status.
As of now ZA102, the ninth 787, has still not taken flight. Word was it was supposed to take flight on Monday, but as of now it still has not flown. I asked Lori Gunter, with Boeing 787 Communications, about the delay and she brought up a great point. “It wouldn’t be right to call it a delay. We are working through the disciplined process of getting to first flight. Until all of the work is complete, we won’t fly. Boeing has not committed to a first flight date on ZA102.” All the 787s are still going through the testing phase and I am sure Boeing wants ZA102 to fly more than us outside observers do.
747-8 INTERCONTINENTAL ROLL OUT DATE:
On Tuesday, Boeing announced the roll-out ceremony for the passenger version of the 747-8I (RC001) will be on February 13th — a perfect Valentine’s gift for all those airline geeks out there. The Boeing 747-8 Freighter has been conducting flight tests, but this will be the first Boeing 747-8 that will carry passengers. I have been told the first aircraft will be delivered to a private buyer. As of December 2010, the Boeing 747-8 has eight private buyers, which were all governments. I haven’t been able to track down who will take delivery of the first Boeing 747-8I. However, I have confirmed the aircraft will be in Boeing livery, but unsure if it will be the full livery or light (I am hoping for the full). At this time, Boeing does not know the exact time and of course the date could move depending on the circumstances. I will keep you updated on any changes for the roll out and first flight of the 747-8I. If you can’t make it to see in person, Boeing will be providing a live webcast of the event.
737 FUEL EFFICIENT ENGINES:
Although the Boeing 747-8 and 787 have been getting a lot of attention recently, the Boeing 737 is making a bit of news as well. United/Continental has been working with Boeing to test out a new, more fuel efficient engine on the 737. It might only be a 2% savings, but with the average flying of a Boeing 737, that can add up to about $125,000.00 in savings per airplane, per year — not to mention the environment impact. Learn more about this and watch a video on Boeing’s website.
UPDATES: Man, Boeing is just on a roll this week with exciting information. I normally do one blog per day, but have been doing two per day because of Boeing’s good stuff. Here are two more additions announced today:
777-300ER FOR AMERICAN AIRLINES
American Airlines and Boeing announced today that the airline has ordered two Boeing 777-300ER. This is the first US airline that has ordered this type of aircraft. The two -300ERs will join American’s fleet of 47 Boeing 777-200ERs. American hopes to take delivery of the new aircraft in late 2012.
CHINA ORDERS 200 BOEING AIRPLANES
Again today, Boeing announced that China will order 200 aircraft worth a reported $19billion. Boeing spokesman Miles Kotay told KOMO news that the deal is for 185 Boeing 737 jets and 15 Boeing 777s. Although exciting, this does not change the current 737 backlog numbers, but confirms the finalization of orders already announced.
