There is meaning behind the color for the 777X – Image: Boeing

With all the excitement of the new Boeing 777X orders announced at the Dubai Airshow, one might have missed the fact that the aircraft is showing off a new color for the Boeing livery. Is it red? Maroon? No, it is a very rich burgundy.

To date, we have seen a rainbow of colors showing up on new Boeing aircraft and the choice of burgundy is no accident.

I had the opportunity to speak with Rob Pollack, vice president Advertising, Brand and Market Positioning with Boeing to try answer why burgundy was to become the official color for the 777X.