JetBlue A320 N640JB

JetBlue announced today that passengers can now purchase an unlimited travel pass for $599.00 and fly to any of the airlines 56 destinations as much as they want from September 8th to October 8th. No blackout dates, any seat is game, you can book and change up to 3-days before departure date, AND you still get TrueBlue awards points to boot.

I normally don’t blog about an airline fare special, but I think this might be an important test. If this becomes successful, this might be something JetBlue or other airlines do more. How great would it be to pay a flat fee and fly around the country (or world) visiting different locations on the cheap?

This is not the first time an airline has done something like this. American Airlines allowed folks to pay $250,000.00 to fly free for life, however the program ended in 2004. Earlier this year Cathay Pacific offered their All Asia Pass, where travelers could get unlimited flights to selected cities over a three week period for around $1500.00. Air Canada has also played with the notion of having unlimited flights. The problems in previous attempts, is #1 having too many restrictions or #2 being too costly (the last American pass sold for $3million). It seems JetBlue might have the right formula with relatively low cost and low complexity.  It is something I would seriously consider taking part in, if I had a month I could take off of work!