Eastern going back to a silver fleet. Click for larger.

When I did my post about not being a fan of American Airline’s livery, some of you disagreed. Although I am not a fan of American’s livery now, I used to be about 20 years ago when it felt more modern. After seeing the post, a reader sent me this magazine ad from Eastern Air Lines when they went back to the silver bodied livery. They used to have a bare livery, but then went to a white body livery.

It is interesting to see how they are selling the environmental aspect of having little paint on their aircraft. The writing on the advertisement is a little difficult to read. So you don’t have to hurt your eyes, here is what it says:

“Things look better at Eastern. Including the way we look. There’s a new look at Easter Airlines. Our service looks better. Our business looks better. And now, even our look looks better. For one thing, we’re changing our flying colors from blue and white to blue and silver. Every time a plane is due to be painted, we’ll take off our white paint and buff the metal to a bright silver. But we’re not changing just to look better. We’re changing to help conserve energy.

You see, airplane paint weights several hundred pounds. Without it, we’ll fly more efficiently. And save over 250,000 gallons of fuel a year. There’s another new look you’ll see right away. Our new uniforms. Because of wear and tear, we were due to change uniforms anyway. So we’re replacing them with some smart new styles and colors. But, at Eastern, we believe that just looking good isn’t enough. We know that prompt, courteous service is what’s really important to you.

After all, good service is what won us two million more passengers last year than the year before. So we can’t stop now. If we want you to fly Eastern all the time, and we do, then we’ve got to earn our wings every day.

Eastern

The Wings of Man”

Very good stuff and a special thanks to David C for sharing.