Exploring the Forbidden City in Beijing – Photo: David Delagarza | AirlineReporter
Back in April, I wrote about taking my nine-month-old on a series of long-haul flights to New Zealand. I concluded that piece with the rather ominous sentence, “Toddlerhood is just around the corner, and I know that won’t be the same experience.” As it turns out, truer words were never spoken.
The genesis of this trip was a Twitter post from one of the airfare alert websites: Denver to Beijing on United Airlines. Cheap. Very Cheap. Heck, the miles alone were worth a substantial portion of the ticket – not to mention this trip would push me up to elite status with United. My wife and I had been considering visiting China to see some friends, but we hadn’t seriously thought about going this year. The availability of cheap tickets over Labor Day made us reconsider. Some quick discussions and a few clicks later it was settled – we were going to China for a week at the end of August. Does anyone else get that pit of the stomach feeling when buying plane tickets for a big trip?
A United Boeing 777 – Photo: Al@fh | Flickr CC
The next decision to be made was whether to bring our fifteen-month-old son with us. Conventional wisdom seems to be that fifteen months is just about the worst possible age to fly – they are too old to sit still, but too young to pacify with electronics. AirlineReporter Associate Editor and fellow father Blaine Nickeson’s exact words were, ’œIt would be AWFUL. I’d strongly recommend against it.’ Other friends told me horror stories of their young toddlers on much shorter domestic flights. No one that I talked to had ever even considered taking their children of that age on long-haul international flights. I myself was firmly set against taking my son along. I’m still not sure how she did it, but my wife talked me into taking him with us. Here we go. Again.
Delta Air Lines Boeing 757 at JFK – Photo: David Parker Brown | AirlineReporter
Delta Air Lines recently upgraded their Economy Comfort cabin for trancontiental flights from New York to Los Angeles, San Francisco, and Seattle. I recently had a trip from JFK to SEA and decided to give the upgrade a shot.
The big changes? The addition of pillows, blankets, sleep kits, Luvo snack wraps, free adult beverages, and frozen yogurt bars.
“Delta continues to invest in Economy Comfort with upgraded amenities for customers when they fly one of our transcontinental routes from New York to Los Angeles, San Francisco, and Seattle,” said Jeff Robertson, Vice President ’“ Product Development, Sky Clubs and Marketing Communications. “Adding pillows and blankets for comfort as well as Luvo wraps and mid-flight snack offerings improves the travel experience for our premium economy customers so they arrive at their destination rested and refreshed.”
These come with the standard upgrades that all Economy Comfort seats give passengers: up to 4″ additional legroom and ideal location for boarding/de-planing.
The big question – is $100 worth the additional extras you get with Economy Comfort? Although I was quite tired during this flight (this was the fourth and final leg of a four day, 15,000 mile journey), I was willing to find out.
Spirit’s first flight out of Kansas City receives a dual water cannon salute – Photo: Aaron Wright, KC Aviation Dept.
It’s true, people vehemently despise Spirit Airlines. Just the mention of the company elicits emotion-filled horror stories. Indeed they have a solid 1 out of 5 star rating on TripAdvisor, and they are frequently found at, or near, the top of various “worst airline” rankings. In direct contrast to these ratings and frequent “I’ll never fly Spirit again” claims, the airline continues to grow and increase market share. This begs the question – is the experience really THAT bad? Or, is there something else at play here?
BONUS: The Five Stages of Flying an Ultra Low Cost Carrier (Epic Comic Style)
In their own defense, Spirit argues that the mass dissatisfaction with them is in large part due to consumers not understanding their progressive, totally unbundled Ultra Low Cost Carrier (ULCC) business model. That assertion seems to hold water. The vast majority of complaints I hear and see are indeed related to “unexpected fees” and being “nickel and dimed” to death. As the well-known cliche goes: “The first step to recovery is admitting you have a problem.” Thankfully, Spirit recognizes there is a problem. To that end they recently hired Barkley, a KC-based marketing firm to assist with better educating consumers and promoting what they refer to as a “bare fare.”
“Bare Fare” crop circle spotted in a soy field just north of the KC airport – Photo: Victor Lazo
A few months ago, Kansas City International airport announced that ours would be a new market served by Spirit. Shortly after an unexplained crop circle appeared prompting a lot of curiosity. It turned out the image seen above is the logo for Spirit’s Bare Fare.
I was excited to finally have the opportunity to give them a shot, contrary to the advice of everyone who I’d informed of my intentions. I booked a seat on the first flight out, and this is my honest, unbiased review…
A Sun Country Boeing 737-800 at SEA
If I had to sum up my recent Sun Country Air flight experience with one word, it would be: “kids.”
It is not the airline’s fault that I was surrounded by kids on my over three hour flight from Seattle (SEA) to Minnesota (MSP), but it did make my experience a little less enjoyable.
Now, I am not one of those who complains every time a kid is next to me. I know I was there once and I know that parents are just trying to get somewhere with their family. But when I have a gaggle of kids surrounding me and not behaving, I can’t help but take notice. Luckily the airline came through and over all I would still say I had a good flight experience.
![Photo and Press Release from Boeing... SEATTLE, Feb. 11, 2014 /PRNewswire/ -- Boeing's [NYSE: BA] passenger-inspired 737 Boeing Sky Interior marked its 1,000th milestone delivery with Norwegian Air Shuttle ASA. The 737 Boeing Sky Interior features modern sculpted sidewalls and window reveals, LED lighting that enhances the sense of spaciousness and larger pivoting overhead stowage bins. "The Boeing Sky Interior is delighting passengers and our airline customers," said Beverly Wyse, vice president and general manager, 737 program, Boeing Commercial Airplanes. "It's adding even more value to the Next-Generation 737, which already delivers the best economics, reliability and fuel efficiency in its class." Norwegian Air Shuttle was one of the launch customers for the 737 Boeing Sky Interior. This is the airline's 48th Next-Generation 737-800 with the new interior, making it the largest airline operating with the 737 Boeing Sky Interior in Europe. "Our goal is to provide passengers with the ultimate experience in comfort and convenience when they fly with Norwegian," said Bjorn Kjos, chief executive officer of Norwegian Air Shuttle. "The Boeing Sky Interior on the Next-Generation 737 helps us to deliver just that." A passenger survey conducted by Norwegian Air Shuttle soon after the airline began service with the new look found that more than half of respondents rate the 737 Boeing Sky Interior more comfortable than the standard interior. And passengers reported they feel "happier" in the new interior. Since the first 737 Boeing Sky Interior was delivered in October 2010, more than 60 customers have ordered the new interior. Approximately 85 percent of Boeing's backlog of more than 1,900 Next-Generation 737s will be delivered with the 737 Boeing Sky Interior. The passenger-preferred interior will be standard on Boeing's newest family of single-aisle airplanes, the 737 MAX.](https://www.airlinereporter.com/wp-content/uploads/2014/02/Norwegian_BSI-640x427.jpg)
Norwegian Air Shuttle economy class on a Boeing 737 – Photo: Boeing
It makes sense. Do not get me wrong, this is true – but even then I knew it was a gross over-complication. It only really made sense in the premium cabin, where passengers made their airline selection on a factor other than pricing. Airlines don’t actually deal in seats; a seat is kind of a nebulous thing that cannot be quantified easily.
Airlines deal in unit cost and unit revenue. You’ve all probably heard the term CASM (Cost per available seat mile) thrown around, same with RASM (Revenue per available seat mile). Well, when you buy a seat, you are buying capacity on the flight at a specific fare.
It gets worse, because the available seat mile is extremely perishable. It’s gone, forever, once you close the door. There are a good deal of complex price discrimination strategies employed by airlines to ensure that their customers never pay less than they ought to – but before I hurt your heads with complex math and graphs, allow me to completely change the tone of my argument.
![Photo and Press Release from Boeing... SEATTLE, Feb. 11, 2014 /PRNewswire/ -- Boeing's [NYSE: BA] passenger-inspired 737 Boeing Sky Interior marked its 1,000th milestone delivery with Norwegian Air Shuttle ASA. The 737 Boeing Sky Interior features modern sculpted sidewalls and window reveals, LED lighting that enhances the sense of spaciousness and larger pivoting overhead stowage bins. "The Boeing Sky Interior is delighting passengers and our airline customers," said Beverly Wyse, vice president and general manager, 737 program, Boeing Commercial Airplanes. "It's adding even more value to the Next-Generation 737, which already delivers the best economics, reliability and fuel efficiency in its class." Norwegian Air Shuttle was one of the launch customers for the 737 Boeing Sky Interior. This is the airline's 48th Next-Generation 737-800 with the new interior, making it the largest airline operating with the 737 Boeing Sky Interior in Europe. "Our goal is to provide passengers with the ultimate experience in comfort and convenience when they fly with Norwegian," said Bjorn Kjos, chief executive officer of Norwegian Air Shuttle. "The Boeing Sky Interior on the Next-Generation 737 helps us to deliver just that." A passenger survey conducted by Norwegian Air Shuttle soon after the airline began service with the new look found that more than half of respondents rate the 737 Boeing Sky Interior more comfortable than the standard interior. And passengers reported they feel "happier" in the new interior. Since the first 737 Boeing Sky Interior was delivered in October 2010, more than 60 customers have ordered the new interior. Approximately 85 percent of Boeing's backlog of more than 1,900 Next-Generation 737s will be delivered with the 737 Boeing Sky Interior. The passenger-preferred interior will be standard on Boeing's newest family of single-aisle airplanes, the 737 MAX.](https://www.airlinereporter.com/wp-content/uploads/2014/02/Norwegian_BSI.jpg)