An AeroGal Boeing 767-300ER. Photo courtesy of Joe McBride, Kansas City Aviation Department.

I’ll be the first to admit it, I absolutely despise Eurowhite liveries. Unfamiliar with Eurowhite? The term refers to an all/mostly white plane with a bit of decoration here and there.

A Eurowhite livery is cheap, boring, uninspired and a huge loss from a branding and brand recognition perspective. Be that as it may, it’s a trend that started in Europe and quickly spread across the world. But not all is lost, let’s examine an airline that managed to take a boring concept and spruce it up a bit. Never thought I’d say it, but this is a Eurowhite livery that I’m a fan of.