An American Airlines Boeing 757 and Airbus A300 line up for take off at Miami International Airport

Airlines have to start getting pretty creative to come up with new fees to help increase their revenue. Even though I get frustrated to have to pay the fees myself, I at least understand why I am paying them. American has started charging a new fee and I am not sure if it is worth it.

Depending on the length of the flight, you can now pay anywhere from $19 to $39 to sit in the first few rows in economy and be one of the first ones to board. There is no question being one of the first to board to make sure you have room for your carry-ons and it is nice to get off the plane instead of waiting in the back for everyone else to. However, I am not sure if the added cost is worth it.

United has something similar called EconomyPlus, but at least when you pay more for those seats, you also get additional legroom.  With United, you can purchase the seats at the time of booking, but with American’s Express Seats, they can only be purchased from a kiosk starting 24hrs before a flight to 50 minutes before take off.

Virasb Vahidi, Chief Commercial Officer for American Airlines states, “Express Seats highlights American’s focus on offering customers what they value most.” I am not sure if passengers really value paying more to sit in the front the most. However, I haven’t done the research and spoke with a lot of American passengers about it, which I assume American has and they got positive feedback. The nice thing for American is there is no need to change the layouts of their aircraft to make this work, which means it will be cheap to test and cheap to pull the plug if it doesn’t work out.