In late 2016, Southwest Airlines announced an additional perk for their elite A-List and A-List Preferred flyers. While other airlines were busy devaluing their own programs, Southwest was, in what has become very “Southwest” bucking the trend and enriching their own. At the time the stipulations were that A-List members could fly standby on any same-day flight between the same city pair. The perk came with a major limitation, however. The earlier flight had to be within two hours of the confirmed flight. This proved to be a major limitation for me with my home airport being in Kansas City, Missouri. I wasn’t alone in being unable to make much use of the perk. Many elite flyers based in the mid-sized cities Southwest dominates expressed dissatisfaction.
In a surprise revision, just six months later the airline announced the two-hour restriction would be lifted. In doing so, Southwest opened the opportunity for a more equitable exploration of the benefit while also signaling that they take customer feedback seriously. This update was big news for the business flyers (self-included!) the airline has increasingly built its business reliance on.
Now, to find an opportunity to use the new benefit…