Virgin Australia’s new livery showcasing their transition to a premium-focused carrier Photo: Jacob Pfleger | AirlineReporter
VIRGIN AUSTRALIA BUSINESS CLASS REVIEW BASICS:
Airline: Virgin Australia
Aircraft: Boeing 737-800 (VH-YIF)
Departed: Brisbane Airport (BNE)
Arrived: Sydney Kingsford Smith Airport (SYD)
Stops: Non-stop flight
Class: Business class
Seat: 1F
Length: About 1.5 hours
Cheers: Fresh and funky looking cabin interior and great catering for such a short flight
Jeers: No foot-rests and no curtain divider thus limiting privacy
Overall: A great new business product on the Australian domestic market which with a few improvements will give competitors a run for their money.
During the last two years, perhaps no other airline has gone through as much transformation as Virgin Australia. Starting off as the first true low-cost carrier (LCC) in Australia in 2000 (then known as Virgin Blue) it quickly became a popular choice for leisure travelers. As the Australian market became more saturated with LCCs, Virgin decided it was time to remodel and focus more instead on the premium market. This transformation included the introduction of a business class across the fleet, with all aircraft having completed the re-fit by the 3rd quarter of 2013.
Southwest 737-700 (N711HK) seen at Dallas Love Field with Row 44 raydome between the strobe and vertical stabilizer. It also sports a retro-livery design.
On November 20, 2013 Southwest Airlines announced that, effective immediately, customers could use their portable electronic devices (PEDs) gate-to-gate. This was expected as other airlines had been making similar announcements earlier in the month after the FAA relaxed their rules. What wasn’t expected was that in-flight entertainment (IFE), through their Row 44 WiFi, would also be available gate-to-gate, making them the first U.S. airline to offer a seamless integrated experience, regardless of altitude.
Southwest Airlines has long been a renegade, going against the grain, often being successful with that strategy. When the industry zigs, they zag and usually find themselves with a competitive advantage. And that’s exactly what they did when they bucked the trend of U.S. airlines signing on with traditional passenger-level-hardware IFE. Instead, Southwest chose Row 44, an industry underdog to provide their connectivity. Row 44’s network is powered solely by satellite, whereas (at the time) the other big domestic players (i.e. GoGo) focused on terrestrial (land-based cell tower) service.
BONUS: GoGo Unveils New In-Flight Technology
I’m a known critic of IFE at the airline-provided-hardware level. I am of the school of thought that if you can give me WiFi, I’ll find a way to entertain myself, with my own device(s). BYOD (that is, “bring your own device”) is gaining in popularity across many industries and applications, so why not with airlines? Traditional IFE is expensive to implement, heavy to fly around, and requires added maintenance. With passengers likely to bring the added weight of their own devices anyway, why not simply eliminate the cost and complexity?
Southwest’s in-flight connectivity is nothing new, but has matured well beyond basic WiFi. I recently had the opportunity to try out the new gate-to-gate, or in my case, gate-to-gate-to-gate Row 44 on a business trip from Kansas City with a stopover at Dallas Love Field on my way to San Antonio. Let me say, I was impressed.
This new Business Class product will soon be soon on Singapore Airlines. Image from Singapore.
Singapore Airlines history can be traced back to May of 1947 and since then, they have been an airline that represents leadership and many firsts. They were the first airline to launch satellite-based inflight telephones & the first to take delivery of the Airbus A380 — just to name a few.
Sixty-Six years later, Singapore Airlines (SQ) is proud to introduce their Next Generation of First, Business and Economy Cabin Products. They currently operate a fleet of 102 aircraft which have an average age of less than 7 years — one of the youngest and most fuel efficient fleets in the industry, but that doesn’t mean they can’t keep innovating.
This September, the new cabin products will be launched on select flights on the airline’s Singapore (SIN) to London (LHR) itinerary. The new seats and in-flight entertainment (IFE) will be rolled out to other routes as additional new aircraft enter service. Let’s take a closer look at what the new product will look like.
Qatar Airways Boeing 777-200LR – Photo: Qatar Airways
After getting the opportunity to fly on the first Qatar Airways 787 and then also flying back to the US on-board a Qatar Airways 777-200LR I wanted to be able to write a story to compare and contrast the two aircraft.
Since my Qatar Dreamliner flight back in November 2012, the 787 has run into some issues, but at least the aircraft is still flying. Both of my flights were in Business Class and both were about the same length, giving me a great opportunity to compare. Let’s break this down bit by bit…
American Airlines Boeing 767
This adventure and write up was completed by Temo Madrigal, AirlineReporter Correspondent. Enjoy…
The best things in life are free. Well, not always. Sometimes they will cost you anywhere between 0.99¢ to $3.99. I recently had the opportunity to test out American Airlines new in-flight entertainment system (called Entertainment on Demand) on a flight from New York to Los Angeles and this was a good opportunity for me to see if my money would be well spent.
Before boarding the plane I had to make sure that all of my electronics were fully charged, just in case the movie options were not to my liking. I had my mp3 player, my tablet, laptop, and if all of those options became boring on my 6 hour flight, I would simply resort to my good’ole fashioned book. I had not seen any advertisements on the new In-flight Entertainment System in the terminal, so was keeping a lookout for the first glimpse of what was to come.
Before take-off, I sifted through the front seat pocket and found a pamphlet with information highlighting GoGo’s services that include Wi-Fi and the In-Flight Entertainment Service. The information on the pamphlet was simple and clear but still left me wanting to see it in action. As we prepared to take off the emergency instruction video played and shortly after a 2 minute commercial on the GoGo IFE was played as well. It also let the passengers know that it was simple and easy to navigate. It made me think that even my 8 year old could sign-up and choose her movies.
Watching what the airline wants you to watch during the flight is so 1999.
Once we were at the appropriate altitude that allows for electronics use and after about 45 minutes of some technical issues with my personal laptop, I was able to connect to the GoGo website and begin my entertainment adventure. I have to say that navigating the IFE was as easy as 1-2-3 (okay there is a 4th step, but it is sitting back and enjoying your movie). You go to the website, sign-up and add your credit card information, select a movie/tv show, and watch.
Movie selections are currently limited to 18 movies with selections in most genres (i.e. comedy, action, drama, etc.). The cost of a movie is $3.99, which is comparable to what you would get at Block Buster or your local movie rental store. Movies included Due Date, Arthur, Jane Eyre, The Adjustment Bureau, The Eagle and the Kingdom. Each movie also provided a short description and the movie rating. Dad mode kicked in and I was interested in knowing the options for kids.
There are currently only two selections, The Green Lantern animated and Nanny McPhee. I asked Jason Cohen, who works for GoGo was on the flight, about this and was told that because this is currently the test phase, the selections are limited and by November 1st, 2012 the selections of movies and TV Shows will be increased to 200. Of which 18 will be in the children’s genre.
The TV show selection was the most limited, only offering 30 Rock and Royal Pains, with only 10 episodes of each. The cost of renting an episode is 99¢, and this is the same as what you would find on iTunes for a TV show rental. Browsing these selections are made easy and my favorite was the browse by length of movie or TV Show option (i.e. 30 minutes, 1 hour, 1-2 hours or over 2 hours). I opted for a 30 minute TV show (30 Rock) to begin with because I assumed that the buffering would be terrible and streaming would be choppy. This was not the case at all. The video quality was crisp and clear and the streaming was flawless with no buffering stops. I was truly surprised.
It only takes a few steps to get yourself watching movies or TV shows.
I thought to myself, I’ll try and navigate the web and watch the movie at the same time and I’m sure it will cause a buffering issue. Did it, and again, was not the case. I was able to watch the TV show, navigate the web, and check my email at the same time. I truly enjoyed having all of the options and not cause an issue with the streaming the tv show.
I was lucky enough to have Jason on board to help me and answer any questions, but if you don’t have a Jason on your flight, no worries, GoGo also has live help via chat. I took the opportunity to chat with Seth just to test out the service option. I asked Seth a few general questions but one of the most important ones that I could think of that other users would ask is, ’œWhat if I don’t finish watching the movie on my flight?’ Seth let me know that I would be able to go back into the same webpage and continue watching the same movie at a later time (maybe the connecting flight if wi-fi is available) as long as it was from the same laptop I was using the first time and within 24 hours of purchase for movies, and 10 days for tv shows.
American has rolled out this new service on 15 of their Boeing 767-200 aircraft, primarily serving the New York to Los Angeles and San Francisco routes. American is hoping to roll out this feature on other GoGo equipped aircraft starting later this year. One downside of featuring this on the 767 is they only have power outlets in Business and select economy seats found near the front of the aircraft. I was sitting in the rear and if I would have been watching movies non-stop, my laptop would have ran out of juice before arriving at LAX. American is in process of installing additional powerports across their fleet.
There were no issues with bandwidth. I was able to stream my show and work on my email with no slow down.
Although the movie and TV show selection is currently limited, Jason explained that GoGo will be adding up to 200 movies soon and they will be rotated out every month. He also explained that that number would possibly go up depending on the demand from customers. I know some people might also think, ’œFor $3.99, why don’t I just rent a DVD at Redbox and return it at my destination?’ Well, that sounds great, but there a few things to consider: What if there are no Redboxes at your destination? And will the time and hassle it takes to find the redbox and return it be worth it? I would not want to go through the hassle and really a few bucks to make my flight go by quicker is always worth it.
American and GoGo are not willing to talk about how many passengers are currently using the new Entertainment on Demand, but they obviously feel this will be a successful venture with looking to add it to other aircraft. I hope to get the opportunity to use this feature again soon. Thanks American and GoGo for letting me and AirlineReporter.com try out your new service. Cheers!
Boeing 767 Image: So Cal Metro
Others: Temo Madrigal
