PLAY currently operates flights between Iceland and Europe using new Airbus A320neo and A321neo jets. Image: PLAY
There has been a surge in international low-cost carrier (LCC) offerings, and in the past few months Northern Pacific, Norse Atlantic, and PLAY have all announced plans to commence service to the United States.
PLAY will launch service between the the north New York City metro area and 22 European destinations via its Reykjavik hub in late June of this year, using a fleet of three new Airbus A321neo and one A320neo aircraft, with five more jets on order from Airbus. Tickets for the new destination went on sale Feb. 1.
PLAY was founded by two former WOW executives in 2019. You’ll remember WOW as the Icelandic LCC that launched in 2012 and ceased operations in 2019 after cash-flow issues and two failed buyout attempts. The WOW legacy has influenced PLAY’s livery and LCC character.
PLAY’s New York metro destination is New York Stewart International Airport located in Newburgh, NY, and is the airline’s third United States destination, following Boston and Baltimore.
PLAY’s billboard titles and bright colors are a carry-over from WOW. Image: PLAY
PLAY CEO Birgir Jónsson explained that the airline launched in 2021 and “has been on a fast growth path. Despite the turbulence of the last year in the travel industry, PLAY is an airline born in a new era of travel and is bringing a modernized approach to the airline industry.”
With flight bookings trending upward and a forecast for increased travel demand, PLAY decided to enter the U.S. market, targeting budget-minded vacationers on both sides of the Atlantic.
Jónsson said that, “even amid a dynamic market and the ongoing factors from COVID-19, PLAY has created opportunity growth, serving 24 locations, as well as securing favorable lease rates for our aircraft that will enable us to keep costs low. PLAY is focused on data-driven decisions about growth to new destinations, and New York is an important market in this expansion to enable both American and European travelers to reach new, iconic destinations at affordable prices.”
PLAY is aiming its services squarely at budget-minded travelers, students, and families, relying on affordable fares, reliable flights, convenience, and flexibility to do so. They’re offering no-frills base fares and an a la carte list of add-ons that either feels like a world of options or being nickel-and-dimed, depending on your point of view regarding airline service models. PLAY hasn’t announced any intention to join airline alliances as yet.
The flying weather continues to be dismal in Seattle – I’ve lost track at how many training flights have been canceled due to low ceilings, low visibility, potential icing, etc. – I stopped counting after 14. Even by Seattle standards, we’ve had an exceptional stretch of bad weather this winter.
However, during a recent trip to Iceland with Icelandair (watch for upcoming stories about their maintenance operations, fleet and route plans, plus an economy-class flight review), a series of fortuitous introductions led to my being able to do something I’d only dreamt of – fly in Iceland.
That experience more than made up for all the weather-based frustration with my stalled Seattle flight training.
The Piper PA-28-151 Cherokee Warrior we flew that day
Boarding TF-ICU, aka Dyrhólaey at Iceland’s Keflavik International Airport, next stop, Chicago’s O’Hare International
The backstory
Loyal readers will recall our 2017 review of Saga Premium (which, at the the time, was called Saga Class) on Icelandair’s venerable 757-200s.
Since then, Icelandair has added several Boeing 737 MAX 8 jets to their fleet (they ordered a total of 16 of the MAX in both the -8 and -9 variants), using them on routes to U.S. destinations on the east coast and upper midwest, along with several European routes.
I flew SEA-KEF on a 757, then returned via Chicago on a 737 MAX 8, as Seattle is, unfortunately, beyond the working range of the MAX 8.
So, two years on, what was it like to fly Saga? Candidly, I was a fan of the last trip, so the memory still felt fairly fresh. My outbound flight was on TF-FIR, aka Vatnajà¶kull, aka 80 years of Aviation, aka the glacier livery.
This AvGeek was stoked at the opportunity to fly on Vatnajà¶kull, even though it was parked at a corner gate between two diagonal jetways at SEA, making photos pretty much impossible that day. IMHO, it’s the one of prettiest planes in the sky today, tied for that honor with Icelandair’s Hekla Aurora livery on TF-FIU.
TF-FIR landing at Seattle-Tacoma International Airport in 2017. I wasn’t able to get out on the ramp to get pre-flight photos for this trip, so we’ll have to make do with an existing image
The outbound flight from SEA to KEF was as good as the last time – I was in seat 1A for this flight, which is in a bulkhead row. The seats themselves are the same as we reviewed in 2017. They feel even more dated now, especially when compared to contemporary options even on some domestic US carriers, but they’re still very comfortable and offer a generous amount of recline.
Palletized freight is loaded aboard an Icelandair Cargo 757-200F at Keflavik International Airport
Air freight has always held a particular fascination for me; the mechanical logistics are fascinating, and, despite the fact that freight operations happen concurrently with passenger flights, many travelers don’t even notice that freight ops are happening all around them during their journey.
On May 16th, 2013, Icelandair flew its inaugural flight from Anchorage (ANC) to Keflavàk (KEF) in Iceland. I was not able to swing a trip up to ANC for the festivities, but I was able to take their flight from Seattle (SEA) and join in with the celebration in Iceland. This is my review of flying Icelandair to Iceland and back. Notice: Icelandair covered my trip to/from Iceland. All opinions are my own.
I have flown internationally before and the standard international travel excitement led me to show up way too early. I arrived at noon and still had thirty minutes until Icelandair’s ticket counter opened. Since the airline doesn’t fly every few minutes, they don’t staff their counters at all hours of the day and night — which makes sense. I tend to forget this since I mainly travel with larger carriers and have little problem getting to the airport super early.
Promptly at noon, an Icelandair ticket agent had the place running, checked in my bag, and had me on my way. They recently adopted online check-in and ticketing and it worked perfectly. No paper, no fuss.
