A JetSuiteX ERJ135 getting a water cannon salute at Boeing Field – Mount Rainier provided a dramatic backdrop
Simple, fast, efficient, comfortable, and reasonably-priced air travel. What’s not to like?
JetSuiteX kicked off scheduled service between Seattle and Oakland, Calif., on July 1, with three flights per day between the two cities.
This means that the metro Seattle area now has three airports offering scheduled passenger service: Seattle-Tacoma International Airport (SEA); Paine Field (PAE) in Everett; and Boeing Field (officially King County International Airport, BFI).
The airline euphemistically referred to the route as the “nerd bird” in a press release, no doubt calling out their hoped-for clientele: business travelers between the two tech hubs.
No fuss here – you just walk out of the terminal building and onto your plane (for the curious, that’s a GOL B-737 MAX 8 on a test flight in the background)
We’ll soon have a separate story offering background on the airline and more on their plans for routes, so I’m going to focus primarily on the flying experience here. And what an experience it was.
Arguably, one of the best parts of flying with JetSuiteX isn’t the flight itself so much as the removal of pre- and post-flight hassles. Lines? Not really. There are only a maximum of 30 people on your flight, and you’re either flying out of a relatively quiet secondary airport or an executive-style FBO (fixed base operator) at a major airport.
A Piaggio P 180 Avanti II at Boeing Field (BFI). Image by Colin Cook / AirlineReporter.com.
It’s not every day that you hear about a new airline starting service. With the immensely strong barriers to entry including existing airlines, financing issues, and federal regulations, there are not many new airlines founded today. Anymore, it seems like the industry is consolidating via mergers, but Arrow is aiming to show that new niche airlines can succeed even in this economy. This new airline is banking on people valuing their time and wanting to avoid the hassle of traveling with traditional airlines and long security lines. I had the opportunity to meet with Arrow CEO Russell Belden this past Monday and take a flight from Seattle to Oakland (and back).
Arrow is unique in few ways. First of which is that it is a private club in which people can purchase memberships ($500 per month with a one year commitment) and then have access to purchase tickets on their aircraft. But unlike other private jet services which operate similarly, Arrow will have scheduled services.
They are planning to launch Seattle (out of Boeing Field – BFI) to Oakland (OAK) and San Jose (SJC), which will cost members about $500 each way. The ticket costs are comparable to a first class ticket on other airlines serving similar routes.
Once Arrow receives 200 membership commitments they will purchase their initial aircraft and make plans to begin service within three months (delivery time-frame for a new plane).
The interior of the Piaggio. Photo by Colin Cook / AirlineReporter.com.
Arrow has a target market of business professionals who have much better things to do than simply wait in line. Sure, a flight on Arrow might cost slightly more than a typical first or business class ticket, but isn’t a CEO’s time exceptionally valuable?
Arrow believes they will be able to shave off as much as two hours simply due to eliminating the added hassles of the typical airport experience. With on-board Wi-Fi to be installed on their new aircraft, it will also enable professionals to keep in constant contact and be productive at 30,000 feet. While our test flight did not have Wi-Fi on board, we actually had an intermittent signal on our mobile phones throughout the journey.
