Why can’t we make this JetBlue Airbus A320 a bit wider? Photo: David Parker Brown | AirlineReporter.com
I recently saw a comment on an older AirlineReporter.com post; it referenced a bad experience with a seat being too small. The person posed the following: “If planes were just one foot wider, seats could be as wide as first class. Would that kill Boeing or Airbus?”
I have seen this question come up quite a bit. Sure, for some of you, the answer to this might be pretty obvious. However, I don’t think that the majority of passengers really understand why this seemingly-simple change of adding more room to a plane is not simple at all. And in the end, it is not what passengers really want anyhow.
Air New Zealand Boeing 777-300ER at LAX.
AIR NEW ZEALAND PREMIUM ECONOMY REVIEW BASICS
Airline: Air New Zealand
Aircraft: Boeing 777-300ER (ZK-OKM)
Departed: Los Angeles International Airport (LAX)
Arrived: London’s Heathrow Airport (LHR)
Stops: Non-stop flight
Class: Premium Economy
Seat: 23A (window)
Length: 9.5 hours
Cheers: The product is great and those New Zealand accents — have to love them.
Jeers: Argh, why does my elbow keep pausing my movie?
Bottom Line: Having the word “economy” in the name seems inappropriate; it is anything but economy.
The outer seats in Premium Economy point towards the windows, giving extra privacy. I had the window seat.
THE FULL PREMIUM ECONOMY REVIEW
I recently had the opportunity to take a flight from Los Angelas International Airport (LAX) to London’s Heathrow Airport (LHR) in Air New Zealand’s Premium Economy (note: the airline covered my airfare and I paid the taxes).
Say what? How can I fly from an American city to a foreign city on Air New Zealand? It is because of the Fifth Freedom of the Air, which allows Air New Zealand to operate their flight from Auckland to London, via LAX. Most people probably do not think about taking Air New Zealand to London, but they are a unique option that I wanted to check out.
This was my first Air New Zealand flight — kind of. I actually flew on the exact same plane earlier, when it was brand spanking new. ZK-OKM was Air New Zealand’s first Boeing 777-300ER and I was able to hitch a ride on part of the delivery flight from Paine Field (PAE) to LAX. Since it wasn’t a real revenue flight with standard service (and only 2.5hrs long), I was looking forward to checking out the full product on a much longer flight.
With the outer seat angled a bit towards the window, it makes looking outside a breeze. Taking off from LAX (and yes, I had permission to take this photo below 10,000 feet).
When I first toured the airline’s 777-300ER, I had a hard time placing exactly what Premium Economy was. To me, it looked like something one would find in a long-haul business class.
Air New Zealand has had Premium economy on their 777-200s, but this product is very different. On the -200, it is your standard economy seat, in a 3-3-3 layout with some extra recline and seat-pitch. Not bad, but the new Premium Economy is in a whole other league.
Not only are the seats in a 2-2-2 layout, they don’t face forward. The first question you have to ask yourself when booking your ticket is if you want to interact with the person next to you or not. If you want to talk, dine or even snuggle with your seatmate, you probably want to go for the inner-space seats, located in the middle of the plane. Even though the seats are slightly tilted away from each other, they easily allow people to interact if desired.
The Premium Economy is in a 2-2-2 layout. The outer seats give better privacy than the inner seats.
If you are on your own or want some additional privacy, then getting a seat in the outer-space is for you. Each seat is tilted towards the window and gives more of a sense of privacy.
Having my seat tilted towards the window made taking off even a better experience than usual. It was a little weird at first orienting myself when I was tilted, but after a few minutes, I didn’t even notice anymore.
Since the seat in front is not directly centered, the video screen and tray table popped out and slid over for easier usability. I had plenty of room to work on my large laptop, while watching a movie.
The in-flight entertainment system was good enough and when browsing through the eight pages of movies, I found quite a few that I was interested in seeing. The system was quite slick, having a favorite list, that I could add what I wanted to watch later, so I wouldn’t forget what I wanted to watch.
Dang you remote! Why do you have to get in my way? The round silver thing above the remote is a pop out LED light.
The main downside of the product was the location of the remote — which was right by my left elbow. I ended up hitting it more than once, causing issues with my viewing experience. I unlatched the remote and let it hang, so I wouldn’t hit it anymore — problem solved.
The remote is not really needed, since the you can do everything (except use the keyboard, turn on your light or call a flight attendant) via the touch screen.
When will the lights dim? When will I get my next meal? This screen will tell you.
One of the coolest things on the in-flight entertainment system is the “My Flight” menu. This really gives you an itinerary of where you are at during the flight, when you will eat and when the lights will be bright or dimmed. This was great to be able to plan out when I wanted to sleep, when service would start and even when I could order food on demand.
Salmon, bread and wine make sense for a starter, but dessert too?
The food wasn’t too shabby. For dinner I was first served smoked salmon, watercress shoots, toasted almonds and burnt orange mayonnaise. For the main meal I had a choice between lamb, cod and chicken. I went with the lamb with potatoes and minted peas.
Then for desert was raspberry almond cheesecake, but it was odd, since the dessert was put on my tray with my appetizer and remained there until I was done with my meal. Maybe it is a cultural thing?
For breakfast, I had a choice between a chicken herb sausage cheese omelet, or Belgian waffles with strawberries. Not going to lie, I had a hard time making that decision, but I decided on sleeping through the meal, which I later regretted.
This is how dark it got during the flight. Taken over northern Canada.
The seats in Premium Economy do not fully recline, but it does go back farther than economy and there is a little beanbag pillow to put your legs up.
Although the product is slick, you don’t get all the bells and whistles as Business Class — which makes sense. Both premium classes get priority ticket counter access, but only business gets access to the Koru Club Lounge. If you want to get into the lounge, you can buy a day pass for $55, which isn’t a bad deal.
From Los Angeles to London, economy class normally runs around $1200 and Premium Economy runs about $2400. Not bad considering the product one gets when upgrading.
My biggest suggestion is to change the name of this product. The old Premium Economy was just that. An economy product with a bit more leg room, but they were the same seats as economy, with the same seat layout.
The new Premium Economy is much closer to Business Class than economy and not changing the name doesn’t do the product justice. Even calling it something like “Kiwi Class” would be beneficial, because when most people fly and see a “premium economy” seat, they just think space a few inches of extra, but this product is much more than that.
MORE PHOTOS OF AIR NEW ZEALAND PREMIUM ECONOMY:
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