Sir Richard Branson inaugurated Virgin Atlantic service to Seattle in his inimitable style
On the heels of Alaska Airlines’ announcement that it will soon do away with the Virgin America brand, after having purchased the airline last year to the tune of $2.6 billion, Virgin Atlantic inaugurated daily service from London to Seattle on March 27.
-
- Virgin Atlantic’s daily service from London to Seattle will make use of the airline’s fleet of Boeing 787-9 aircraft.
Branson had publicly opposed the merger, but as a minority shareholder of Virgin America, there wasn’t much he could do. The new route will allow the Virgin brand to retain a presence in the Pacific Northwest, and perhaps help to restore a bit of Branson’s entrepreneurial dignity. The route had been announced last year, not long after news first broke about the sale of Virgin America to Alaska Airlines.