The tags found on bags coming into Seattle on Delta flights
Over the last few days I have heard some rumblings about luggage tags that have been showing up on luggage of passengers who have flown on Delta Air Lines (DL) to Seattle-Tacoma International Airport (SEA). They will be waiting for their bags at baggage claim, and when they show up, find a Delta / American Express advertising tag on them.
Some frequent fliers, on sites like Flyertalk.com, have not been so happy about the tags. Others on sites like HackMyTrip.com, title their story Delta Pisses Off Seattle Customers. The complaint was their bags were already taking long enough, why does Delta need to delay them more by putting unwanted advertising on them?
My first thought, honestly, was to be a bit annoyed as well. That would anger me if I had to wait longer for my bag just to find ads on them. I decided to give Delta a call and find out some more information on these tags and what the purpose was (I figured surely it wasn’t to anger passengers).
Delta unveils special “Spirit of Seattle” livery on a Boeing 737 in Seattle – Photo: Delta
There has been a lot of talk over the last few months about Delta Air Lines. They have been doing many good and smart changes, a few not so good things, and some crazy things that makes me wonder what the heck is going on. I wanted to take a look at the last few month (and maybe a bit beyond) to try and figure out what Delta has been up to.
If you wind the clock back a few months, what Delta was up to seemed to make a bit more sense than they do now. Expanding their west coast presence was a good thing. Turning the Los Angeles to San Francisco route into the equivalent of the Delta Shuttle on the west coast was smart. Adding more services to Seattle to turn it in to a new focus city is good as well, but also a little crazy. Why crazy? Well, Delta is partners with Alaska Airlines and it seems the two of them have decided to publicly show their competitive side, while still trying to be “friendly” towards frequent fliers.
Delta unveils special “Spirit of Seattle” livery on a Boeing 737 (N809DN) in Seattle – Photo: Delta Air Lines
In October, we gave our $.02 on the Delta expansion in Seattle, home base of “partner” Alaska Airlines. Delta had announced new service on a number of routes that Alaska was already serving. In theory, this was to feed Delta’s growing international gateway from Seattle. We opined that it was possible Delta and Alaska were going to start playing hardball. A couple of days later, news broke that Delta pulled the plug on providing ground services at some Alaska remote stations. Things haven’t gotten much better in the meantime.
This past week, Delta announced a further expansion in Seattle, launching flights to Vancouver (5x daily) and seasonal service to Fairbanks, Alaska (you can guess who also flies there). Delta and Alaska are now competing on ten routes out of Seattle.
The Spirit of Seattle seen from the air – Photo: Bernie Leighton | AirlineReporter.com
Last week, Delta unveiled their newest special aircraft, a Boeing 737-900ER named the Spirit of Seattle. This is a big deal, because it is rare for Delta to do any sort of special livery. But it seems that Seattle is special enough.
“For 80 years, our customers, employees and partners in Seattle have embraced Delta, and our growth here would not be possible without them,” said Mike Medeiros, Delta’s vice president ’“ Seattle. “The Spirit of Seattle aircraft will proudly bear its name as it travels around the country as a representation of Delta’s history in Seattle and a sign of our thanks and commitment to our future here.” Delta also points out that they’ve spent $14 million enhancing their passenger facilities in Seattle.
Would Alaska respond? Oh yes…
Boarding Singapore Airlines’ A340-500 at LAX
THE START OF THE JOURNEY
Hot damn – over 21,000 miles in less than four days is quite the adventure, but I signed up for it with smile. To cover the world’s two longest flights, I recently traveled from Seattle (SEA) to Los Angeles (LAX) to Singapore (SIN) to Newark (EWR) and back home again to Seattle. Lots of miles, lots of time in the air, and lots of good fun.
I have already shared my live blog of the world’s longest flight, but I want to tell this story of what the whole epic process was like.
Although I was looking forward to a big high-end adventure, it all started with a bus ride to Seattle-Tacoma International Airport, followed by an economy flight on Alaska Airlines to LAX. I felt that with each step towards Singapore I was going a bit more upscale.
Checking in at LAX – Photo: David Parker Brown | AirlineReporter.com
Getting down to LAX was easy and uneventful. I took an early flight to make sure that I had plenty of time to check out the new international terminal at LAX, but I always forget that the ticket counters do not open so early. Luckily, there were some food options that allowed me to eat before I was able to check in (have to say that the food quality at the Daily Grill was quite disappointing this trip).
I checked in and was escorted by the airline to the new Star Alliance Lounge for a tour. I was hoping to also have the time for a full tour of the new Tom Bradley International Terminal, but with the lounge and Airbus A340-500 tour, I wasn’t able to – next time.
Alaska Airlines Boeing 737-700 at SeaTac Airport – Photo: Don Wilson | Port of Seattle
So, everybody and their brother has been writing about the recent announcement from Delta Air Lines that they’re further expanding their domestic flight schedule out of Seattle (SEA). There have been stories from mainstream media, miles/points bloggers, and (of course) industry watchers such as ourselves. Yet, we wanted to talk amongst ourselves and digest the information before weighing in.
Why is this a story? It’s because Alaska Airlines (AS), which is based out of Seattle, is supposed to be a partner airline with Delta. All three of the recently announced Delta routes are in direct competition with Alaska; actually 8 of Delta’s 13 domestic routes out of Seattle compete with Alaska.
As a guy who grew up in Washington State, and went to college at the University of Washington, I hold a special place in my heart for Alaska. An all-Boeing 737 operator, they have a loyal following in the Northwest. I just flew Alaska to and from Denver, and enjoyed their solid customer service, low-priced First Class upgrades, and great ground experience out of Seattle. (Although, as seems to be common from Denver, I got stuck on the Disneyland plane – am I the only one freaked out by flying on this bird?!).
