This video was shot in Los Angeles, CA at Ontario International Airport (ONT) in 2009. On its own, it is a pretty slick video showing a bit of airport operations and of course aircraft. The video was made by Greg Strasz who is a visual effects art director who has worked on movies like 2012 and soon to-be release Anonymous. Yea, not too shabby work huh? Although he loves video effects, he also loves aviation and shot this video to provide as a reference for his VFX department to the director of 2012. Obviously it worked. If I remember there was a pretty slick shot of the main character flying a plane under a falling building in the movie. Ah yea.
Tis the season for fooling. It is hard to know what is true and what is not true on this day. Some airlines have really gotten into it and come up with great April Fool’s news stories. Who says airlines can’t have a sense of humor? Here are the ones I have found so far:
If you run into any more April Fool’s jokes done by airlines (or airline-related) let me know and I will add it to the list with a little shout out to you.
Spirit has announced a new fee structure and it is causing some airline-hate.
For me, Spirit is the best example of a US-based ultra low cost carrier. They have perfected the art of ala cart pricing, where they offer rock bottom fares, but then have fees for everything else. I think Ryanair holds the crown currently for world-wide uber ultra low cost carrier, but Spirit is quickly catching up. Spirit’s creative fees (ie charging for carry-on bags) causes a lot of media-drama, but it works for them. Most recently they announced a change in their fee structure. If you wait until the last 24 hours before your flight to pay the bag fees, you are going to pay more, but if you pay with more than a day’s notice, your fees stay the same.
Looking at some of the headlines related to this story, you would think Spirit just stole your first born child. For example, Jaunted titled their story, “Spirit Airlines Raises Baggage Fees Again, Screws Over Passengers.” Then, last night the The Consumerist had their story titled something like “Airline charges you a fee to pay a fee,” trying to insinuate some sort of evil double fee. However, it looks like they came to their sense, since this morning, the title has been changed to, “Spirit Airlines Adds Fee For Not Paying Your Baggage Fees Far Enough In Advance.” I have to give them credit for the change.
When first looking at the fees (early vs late, domestic vs international, early vs late), it got very confusing. Luckily Spirit simplified it for me into four tiers:
1. When reserving online more than 24 hours in advance: no price changes
2. While checking online or by telephone: $5 more
3. Waiting until at the airport check-in counter or kiosk: $10 more
4. Pay at the gate: flat $45 fee
Pretty much, if you do not do things last minute, you aren’t going to be charged more. Plus, if you are part of their $9 Fare Club, you will save $10 per fee. Why wouldn’t Spirit do this? People keep flying and paying their fees and Spirit made almost $56million in bag fees alone last year just from January to September (to compare, Delta made over $730million during the same time). This is a lot of extra revenue and very tempting for airlines not only to keep fees, but look at other creative ways to add to fees. According to Dan Webb on Things in the Sky, Spirit has been able to increase their over all bag fee per passenger from $9.59 in the fourth quarter of 2009 to $16.82 for the fourth quarter of 2010.
Some are trying to lobby the government to fight the bag fees and force airlines to include your first bag in the price of your ticket. This just seems inappropriate to me. In the long run, airlines will charge more overall for your ticket and fees and fares should be market driven, not dictated by the government.
Airlines like Southwest and JetBlue still refuse to charge passengers for their first bag, providing alternative for passengers. “Southwest has a 40 year history of sharing the wealth of the maximum value we provide whether it’s in the Customer Service of our People, the predictable efficiency of our operation, or the transparency of our pricing and low fares,” Brad Hawkins with Southwest Communications explains. ” Bags Fly Free and ticketing changes are the pillars of our fee-free stance in not nickel and diming our Customers.”
If you don’t want to pay the fee, then either pay more for a first class ticket or choose an airline that won’t charge you a fee. Even with fees, airline travel with-in the US is very affordable and it is a good thing many can take it for granted.
Delta Air Lines MD-90 (N908DA) in older livery with Mt. Rainier in the background.
Delta Air Lines has a very diverse fleet of aircraft. Delta currently flies the Boeing 737-700 and -800, the Airbus A319 and A320, the DC-9, MD-88 and has been adding additional MD-90s — which all compete with each other. A while back Delta announced they would be replacing their older DC-9s with newer aircraft and at first I assumed it might be with Boeing 737s and Airbus A320s in a move to simplify their fleet by getting rid of the entire DC-9/MD-80 family, but it looks like they are going to upgrade it. Why would Delta buy MD-90s instead of Boeing 737s or Airbus A320s? I think there are a few reasons.
The biggest is cost. To pick up a Boeing 737 or Airbus A320 it is going to cost a heck of a lot more than purchasing a used MD-90. Yes, Delta will have to pay to re-do the interiors and the planes won’t be as fuel efficient as a brand new model, but the over all costs will still remain lower. Delta has a huge maintenance facility in Atlanta and would most likely continue to work on DC-9/MD-80 aircraft from other airlines, even if they got rid of their own fleet.
The MD-90s allows Delta to back fill the DC-9s and save additional time before completing an entire fleet renewal program. Delta just announced buying nine MD-90s from Japan Airlines (JAL) and they hope to find more in the future. Delta’s President Ed Bastian stated at a December investor presentation that Delta hopes to purchase about 50 MD-90 aircraft over the next two years.
Since Delta is looking to get so many MD-90 aircraft, could it make sense to purchase some Boeing 717s which are based off the MD-90? Maybe. Recently Southwest purchased AirTran, which has over 85 Boeing 717s. Currently, Southwest only has a fleet of Boeing 737s, it could be possibly they would want to be rid of the 717s. The problem is that Southwest is locked into a contract with Boeing for the aircraft and it is unlikely Boeing would want to let them out. If Delta plans to purchase a significant amount of new Boeing aircraft in the future, it could be negotiated to let Southwest out of their contract early (with Southwest’s approval, of course), allowing Delta to take control of the 717s.
“The MD-90 is a cost-effective aircraft that helps us more efficiently maintain our flying levels as we retire regional jets and DC-9s, so the additions won’t increase our capacity.” Delta spokesperson Trebor Banstetter told AirlineReporter.com. “We’ll continue to look for opportunities to acquire used MD-90s in the future as we retire DC-9s and smaller jets.”
Either way, I like the ‘ol MD-80 maddog family. I hear so many people complain about the aircraft and sure if you are sitting in the back by the engines, they can be a bit annoying. However, I love that 2-3 layout and the sound of their engines at full throttle during takeoff. I am glad to see an American airline will be keeping the maddog alive for years to come.
Southwest Airlines is at it again, doing some innovative things. This time they are announcing a new and improved rewards program for frequent fliers. Their Rapid Rewards plan was already a bit different. Most airlines you collect miles. The longer the route you fly, the more miles you get. The old Southwest Rapid Rewards program was based on flights. You fly eight round trip flights, no matter the amount of miles and you get a free trip. Now, the new Rapid Rewards program will be dependent on the amount of money you spend on your ticket. Hmm, interesting.
If you decide to buy a Business Select ticket, you get more rewards. If the cheapest tickets are all sold out and you have to pay more, at least you can feel a bit better knowing you will get more rewards. This is not a bad idea at all.
’œThis year we enter our fifth decade of giving Americans the Freedom to fly, and what better way to kick off the year than to introduce a new frequent flyer program that our Customers are going to LUV,’ said Southwest’s Chairman, President, and CEO Gary Kelly.
If you already have an account and awards, do not worry, you will not lose them when the new program goes live on March 1, 2011. There are no black out dates and every seat can be a rewards seat. So if you have earned a free ticket and there is a seat left on the flight — it is yours.
To learn more, check out Southwest’s site that is dedicated to the changes: NewRapidRewards.com.
