I am sure by now you have heard the news that Southwest Airlines is buying AirTran. For me, it was bad timing, since this week has been insane and I haven’t been able to read and absorb this huge news until today. Better late than never right? The benefit, is I get to share some great thoughts from other people as well.
Not that long ago I was questioning if Southwest was eying to buy Sun Country. Ha…I will a little off. Southwest was planning something a little bigger. Yes, the new and bigger Southwest still can’t compare in size with the new Delta and soon to be new United, but Southwest is king of US low cost carriers and this transaction makes them the undisputed champ.
This buy out is huge since AirTran is not a small airline. AirTran has over 8,000 employees and 138 aircraft. To compare Southwest has almost 35,000 employees and 547 aircraft. Southwest is obviously larger, but this will be a huge under taking, since both airlines are quite different.
Here are some of the “big” questions that I keep seeing about the buy out:
* What about the new aircraft type? Southwest previously has only flown Boeing 737’s. AirTran flies both Boeing 737’s and Boeing 717’s. Southwest has stated they will continue to fly the Boeing 717 on shorter routes. Seeing the Southwest livery on a Boeing 717 is quite exciting for most airline nerds and I very much look forward to it.
* Will Southwest start international flying? There has been talk about Southwest flying internationally before this buy out, but they can quickly transition since AirTran already has a few international flights. Southwest confirmed they will be updating their reservation system and move forward with additional international flights.
* Will business class stick around? AirTran has business class, Southwest does not. Southwest will be removing the Business Class seats from the AirTran aircraft and go all economy.
* Is open seating going to stick around? Yes. Like it or not, the open seating will continue to be a unique Southwest trait.
* Southwest won’t start fees will they? No. Southwest is well known for no baggage fees, no ticket changing fees, etc. That will continue to stay the same (at least for now).
* Getting access to Atlanta for Southwest is big right? Very much so. Access to Hartsfield-Jackson Atlanta International Airport (ATL), which is the busiest airport in the world, is a biggie. AirTran build a strong presence at ATL and now Southwest will have instant access to compete directly with Delta.
This just goes to show who the heck knows what Southwest will do in the future. They are now flying to larger airports, going internationally and have multiple aircraft types. It used to be pretty easy to predict what Southwest would do, but now they have gone rogue. I don’t think that is a bad thing and it for sure makes things a bit more interesting.
There has already been so much said about this buy out and I want to share some of the best opinions out there:
* Brett Snyder via his blog CrankyFlier and on BNET has done a great job looking at this merger from a number of different angels:
– First look at the merger
– Frontier and other airlines will benefit from this merger
– 6 Reasons why this merger is a good idea
– 4 Reasons why this merger is a bad idea
* Dan Webb on Things in the Sky has a few quick thoughts on the buy out
* Steven Frischling thoughts on his blog Flying with Fish
* PDF file comparing the two airlines
Sun Country Boeing 737-800 (N807SY) taken at SEA.
The rumors surrounding Sun Country’s buy-out have been circulating for quite sometime. I have heard that Delta, AirTran or Southwest might be good candidates for a take over. Out of those three, Southwest seems the most likely.
I spoke with representatives from all three rumored buyers and they each had their own unique way of telling me, “no comment.” That was totally expected, since either they honestly have no interest or this is a hot topic and one of them is not ready to let the cat out of the bag. I have spent the last few days trying to get a hold of someone at Sun Country, but with no success. Either this is a topic they want to avoid or they aren’t so keen talking to bloggers.
Sun Country is based at Minneapolis-Saint Paul International Airport (MSP), which Southwest has recently started to fly into. This being a new market, presumably Southwest would want to be able to grow rapidly. With the recent merger of Delta and Northwest (which was based at MSP), there could be Northwest loyalists who aren’t wanting to start flying Delta and looking for a new airline to LUV.
There is also fleet similarities between Sun Country and Southwest. Sun Country flies Boeing 737-700 and -800’s, while Southwest is just steps away from starting to fly the larger -800 among other versions of the 737. Southwest has been looking at flying internationally and taking over Sun Country would allow them to quickly start. Since Southwest is installing satellite based ROW 44 internet, they would have an advantage over other low cost carriers that fly internationally.
Sun Country recently came out of bankruptcy by creating a viable business plan. Although the airline publicly states they feel confident with their future, this would be a good time for another airline to take them over. Sun Country has announced they will be purchasing new aircraft, expanding routes and hiring 100 new employees. That confidence is good for Sun Country’s future and should make them a better value for possible buyers.
Southwest might also want Sun Country to make their books look better. Since Sun Country flies mostly to leisure travel destinations from the very cold MSP, the first quarter is their best. However, the first quarter is Southwest’s weakest. Combining the two is like completing a financial puzzle.
So most things look like a great match. However, there are always two sides to a story and I spoke with Steven Frischling, who writes the blog Flying With Fish, and he sees some issue with this match up. First, purchasing Sun Country wouldn’t mean that Southwest would be getting their aircraft, “While many look at Sun Country’s fleet as compatible with Southwest Airlines, especially with Southwest announcing that they are exploring the 737-800, Sun Country does not own its fleet. All of its 737-700s & -800s appear to be leased. So a purchase of Sun Country would not include aircraft,” he explained.
He also points out that one of the major reasons airlines will buy out another airline is to get slots at a particular airport. However, slots are not that difficult to get at MSP and Southwest wouldn’t need to buy an airline to increase flights. “Sometimes buying an airline for landing slots, fleet, routes or gates makes sense,” Frischling stated. “While Southwest Airlines is changing how it does business, Sun Country offers Southwest Airlines nothing. The airline is not even a competitor.”
So, this might only be a rumor and nothing will come of it, but it is always fun to think about. The old Southwest probably wouldn’t have any interest in Sun Country, but things have been changing over at the Dallas based airline. Will the new Southwest look to take over Sun Country and expand internationally? I don’t know, but I wouldn’t be surprised if they did.
MORE OPINIONS:
* Ben Mutzabaugh with USA Today
* Terry Maxton with Airline Biz Blog
* Reuters
Image: Drewski2112
The Southwest Boeing 737-700 was parked right next to some awesome planes.
This weekend was super busy, but beyond exciting. I was invited to join Southwest Airlines on their special flight from Midway Airport (MDW), in Chicago to the big AirVenture in Oshkosh, WI (OSH). How could I say no to that opportunity?
I got to meet so many awesome people that I have interacted with on Twitter, that I haven’t been able to meet in person. Some, who work for Southwest but many who also do not. Our flight leaving from MDW was leaving at 7am, so it was an early morning but worth it. The Boeing 737-700 was only about half full and it is always awesome to be on a flight with no “real” passengers but with airline employees, media and a few invited guests. The flight from MDW to OSH is the shortest flight I have been on with a Boeing 737 — only about 30 minutes. Enough time to take off, level out and back down again. Since there were no passengers, they were able to leave the cockpit door open, so we could go up and say “hi” while in mid-flight. When’s the last time anyone has been able to do that on scheduled service?
How many times can you see this view outside a Boeing 737 window?
The cloud level was low and we were able to come down below the clouds well before landing, skimming just over the water. We arrived to OSH to many people lined up and waving from the sidelines, it was very cool. Then we were towed from the taxi way, through the ground, feet from DC3’s and other amazing planes to the center of the Aeroshell Square, where a lot of cool planes are being displayed. Being pulled along with hundreds of people waving and stopping behind a C-5, next to a DC-7 and FA-18 is pretty surreal.
I felt like someone famous coming off the aircraft. I felt very lucky that a blog reader @IKluft was happy to show me and a few others around for the day. He was at AirVenture all week and was well versed with the best plane locations (thanks Ian!).
Talk about airplane nerd heaven. I don’t even know how to describe all the amazing airplanes, events and people that were at AirVenture. I guess a picture is worth a thousand words and I have quite a few pictures and a few videos to share:
* My photos I took during the day
* Time-lapse video landing at Oshkosh
* Time-lapse video of C-17 doors closing
* Photos from @ImperfectSense
* Photos from @bradc314
I will be adding more in the next few days as well…
I keep seeing some creative ads out there and almost blog about them, but haven’t gotten around to blog about them. Well slacking off works in my favor this time, since there have been quite a few and I can talk about them all in one blog. Here are my favorites:
* Southwest Airlines is advertising their “Bags Fly Free” on their baggage carts. This is cool in two ways. #1 they spent good money to produce these ads and are really pushing the concept. It is a good sign they won’t be charging for bags anytime soon.
* American Airlines has some new ads celebrating those in the armed services. I think American did a nice classy job with this ad just in time for Veteran’s Day.
* Jetstar has its first 3D ad for a soccer game. They said they did the ad, yet I cannot find any video of the ad. Sad.
* Southwest Airlines said no to a PETA ad that shows a revealing body in a body scan with the tagline, “Be Proud of Your Body Scan: Go Vegan.”
The airlines don’t get all the fun. Recently Oddee.com looked at some pretty creative airport advertisements:
Careful! That is hot.
Visa ad on a luggage carousel in New Zealand for the Pompeii exhibit at the National Museum. I love this idea. When the belt starts move, it looks like hot lava is coming your way. This definitely has to get your attention! (bigger version)
Time to cool down
If the lava ad is too hot, cool down. This ad showed up in Gulfport Biloxi International Airport in Mississippi and is for Beau Rivage Resort & Casino. It is supposed to let travelers feel relaxed while watching the swimmers go in circles. (bigger version)
If you like those, check out 11 other creative airport advertisements!
Thanks @bernichacra & @indigocat for finding the 13 airport ads.
Southwest Airline's pilot hands out pizza. Awesome!
With all this talk about how airlines treat passengers horribly when they are stranded, good news comes from Southwest Airlines — which earns them an Awesome Medal!
A Southwest flight from Fort Lauderdale, FL to Denver, CO ran into some stormy weather and had to be diverted to Pueblo, CO. Anyone who has been on a diverted flight, knows it is not a fun experience. But in this instance, the crew stepped up and got the passengers pizza.
I spoke with Chris Mainz, with Southwest, about this unique customer service experience. He pointed out that Pueblo is not an airport usually served by Southwest and it was a team effort between the flight crew and airport personal. I asked if Southwest had any policies regarding what the flight crew should do in these instances and he told me there are no written rules or policies and Southwest trusts their employees to do what is right.
You always hear people complaining about losing the “good ‘ol days of flying,” but dang, I don’t even think airlines of yesteryear did this.
Cheers to the flight crew, Southwest Airlines, and the Pueblo Memorial Airport for providing this awesome service. This proves you still can have low fares and amazing (I didn’t want to use “awesome” again) customer service!
Source: WSBTV Orig Image: James Mino via WSBTV
connect | web | twitter | facebook |