Delta has partnered with Starbucks as their new coffee provider – Photo: Starbucks
I will be the first to admit (and I have) that I am a coffee addict. So to surprise no one, I am talking about something close to my heart, and my stomach. Coffee on-board a flight (or while waiting for one) is a big thing, not only to me, but to so many other travelers.
The Delta 737 called “The Spirit of Seattle” seen from the air – Photo: Bernie Leighton | AirlineReporter
Airlines are not known to have the world’s best coffee. Heck, some might even call it plain awful. An airline’s choice of coffee can be an important one, not only to keep the passengers happy but also for their budgets. More and more airlines are taking their choice of coffee quite seriously and I decided to hold the cream and sugar and dive on in.
Wall-mounted screens in the new Southwest Airlines Listening Center
Airlines in the modern world seem to use social media one of two ways. Either as an effective marketing tool with no ability to handle any customer service functions, or as a customer service tool with little-to-no ability to market effectively. There are a rare few airlines that can do both of these things and one of them is Southwest. Recently, they began operations in their new Listening Center, a kind of “social media command center” and I had a chance to see how it works.
A better look at the set up in the Listening Center
Social media platforms like Facebook, Twitter, and Instagram have become so ingrained into many of our lives. We have access to them on our phones, tablets, and computers – even on watches – that it becomes so overwhelming.
In some forms it is a great way of sharing things with others, like what you are doing or where you are going. However, it is also a great tool in getting a message across or being able to get some things fixed. As social media has grown over the years, it has become more and more apparent that businesses need to address these platforms as a separate communication tool and start to use them effectively. The Listening Center at Southwest is the first of its kind and is staffed by up to nine people at a time.
Southwest Airlines New Mexcio One on approach to LAX
With so many new liveries being released by Spirit, Frontier, Southwest, China Eastern and Etihad, it’s time for a Livery of the Week. But why look at just one livery – lets look at many.
When I lived in Australia, there were not many choices in the way of special liveries. With only a handful of airlines and maybe one or two planes in a fleet with the occasional sticker on the side, there wasn’t diversity. But here in the US, you have many, many different options — which is exciting for a spotter like myself.
The one airline that astounded me as to how many special offerings they have was Southwest.
Southwest’s Florida One shows the states seal on the front of the plane – Photo: JL Johnson | AirlineReporter
Southwest has many different special liveries, but the most entertaining ones to me are the state liveries. The state liveries are based upon some of the airline’s more prominent destinations. Texas, California, Arizona, New Mexico, Nevada, Maryland, Florida… even Illinois. They are all named in the same pattern as well. Generally, the aircraft wears the name of the state and then One. For instance New Mexico’s aircraft is ’œNew Mexico One.’ California would be California One, but of course everyone knows there is an exception to the rule and that is, of course, Texas. They call their plane ’œLone Star One.’ The good news with Southwest’s recent fleet-wide livery change is that these special aircraft will not be disappearing!
The Southwest Airlines Deck Bar dedicated to its original founder
It is a Monday, your first day on the job with Southwest Airlines. You are nervous and want to make a good impression. You know that whatever you do on your first day, you want to make sure you don’t embarrass yourself, ensuring a second day. That sounds like something that would be going through a new hire’s head right?
ell, the thing is, every Monday all new hires at Southwest Airlines have the best first day introduction to the airline – the Southwest Deck Party.
View of Love Field from the Southwest HQ deck
Every Monday, Southwest Airlines has a ’œDeck Party’ at their Dallas Love Field Headquarters. Located on the 3rd Floor, the deck overlooks the runways and the terminal at the airport and is a large open area that is ideal for a bit of a party.
To introduce new hires to the company’s culture, and more than likely to help all company employees relax, Southwest hosts this party with drinks and snacks provided. Not just things to eat or drink either; their are sometimes themed events, but there is always some kind of music.
Turning leather seat covers into soccer balls; part of Southwest’s new LUV Seat program – Photo: Southwest Airlines
When you think about recycling in the aviation industry, most folks think of the aircraft that are scrapped and recycled. Some airlines will recycle the cans and cups onboard that get used, but that seems to be the exception rather than the rule. However, what about something on a different scale? Two programs have been launched this year that take different approaches to using up leftover materials and recycling them into something useful – something that will help people, not just the company’s bottom line.
In July of this year, Southwest Airlines launched their ’œLUV Seat’ program, or as the motto puts it ’œRepurpose with a Purpose’. Labeled more as “re-purposing” than “recycling”, the program is designed to take the leftover leather from Southwest seat refurbishments and turn them into usable goods.
The first of those materials is heading to Africa, where seat leather will be turned into soccer balls, shoes, and other items. They don’t call it “recycling” – they call it “up-cycling”. Turning unwanted items into higher value products.
