The new look: Alaska Airlines Arena at the University of Washington. Click for larger.
I know, this might not mean much to most of you, but this is my hometown airline getting a building with their name on it at my alma mater, so I wanted to share. The on-campus basketball arena will now be called “Alaska Airlines Arena at Hec Edmundson Pavilion” at the University of Washington Seattle campus (UW now has three campuses: Seattle, Tacoma and Bothell but they are all the Huskies). This is a five year agreement between the airline and the university. Alaska will be paying $525,000.00 per year on top of the $175,000.00 already paid in athletics’ sponsorship.
“We are thrilled to expand our long-standing relationship with the University of Washington and that the Alaska Airlines name will be associated with the proud history of Hec Edmundson Pavilion,” said Alaska Airlines President Brad Tilden. “Husky basketball is a time-honored tradition enjoyed by many in our community, including our customers and our employees.”
Alaska has been doing a great job partnering with a lot of northwest organizations and companies to really show they are Seattle’s hometown airline and this just furthers that.
Go Alaska and Go Dawgs!
Image of Alaska Airlines image on the court
Horizon Air's UW livery taken during the football game yesterday. Photo taken by Sam Al-Khoury, UW Seattle graduate and co-worker.
I am a proud graduate of the University of Washington (in Seattle, WA) and yesterday was their homecoming game against the Oregon Ducks (43 to 19, we lost, I don’t want to talk about that…). During the game, Horizon Air flew one of their Bombardier Q400’s over the field with a special UW livery. I would have loved to been there to see the flyover myself (and oh yea, the game too), but I was not able to. Luckily I made a call out to all my friends to take photos of the flyover for me. Had quite a few people come through with flying colors!
Dan Russo, vice president, Marketing and Communications for Horizon Air said, “This is one of the most ambitious promotions we’ve ever done. It will generate a lot of excitement around our partnerships with these schools and strengthen Horizon’s brand as ‘Wings of the Great Northwest.’ ”
The plane flying over the stadium. Done by Brice Hammack with HAM designs and UW Bothell graduate.
This is one of five current variants of collegiate liveries. The others include: Oregon, Oregon State, Washington State and, on Nov. 8, 2009, Boise State will join the fleet. I was a little upset to see that University of Washington had a prop and our rival Washington State University had a jet. However, Clint who works for Horizon Marketing told me, “We’re in the process of phasing out the jets and they will all be props once that is done. BSU will also be a prop,” which makes me feel a bit better! I think it looks better on the Q400 anyhow.
My team might have lost the game, but I think Horizon gained a great publicity idea!
Additional Photos . Brice does awesome photos via HAM designs out of Seattle, WA.
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