If you haven’t heard about Spirit Airline’s new (and “omg shocking”) advertisements, they are causing quite a stir. They are once again stealing right out of the Ryanair hand book on how to get a load of free publicity.
What do I think about their ads? Well any airline that gets me blogging about their ads are doing something right, and I will leave it at that. If Spirit’s new ad is too saucy for you? Well maybe you shouldn’t take a look at the Avianova ad found by Matt Molnar with NYCAviation.
Sure, advertising 101 teaches you that skin sells, but come on. Anything about routes? Amenities? Costs? Nope. Does this sort of advertising work? Well the airline industry has had a history of sexy advertising. This shouldn’t come as a surprise that both Spirit and Avianova have risky advertisements, they are both partly owned by the same company, Indigo Partners.
What are your thoughts? Are the ads going too far?
I arrived at the Future of Flight at about 9am to get ready for the Boeing 787 Dreamliner ZA005 to take flight. The weather wasn’t doing so great with mist, fog, and a low ceiling. There was no official time, but I was guessing 10am based on previous first flights. I thought the plan would be for ZA005 to complete high-speed taxi tests and then take off. However, time kept going and ZA005 just sat there. I heard a few different rumors of the reason, from a low ceiling to the chase plane not being ready. At least we got to watch a brand new Cathay Pacific Boeing 777 take off and land.
I had worked hard (took me three different ways) to get my iPhone hooked up to my tri-pod, so I could do a live feed while recording in HD, but I ended up having to tear it apart anyhow.
At 12:20pm I had to leave for an appointment I couldn’t miss. Since I promised a live feed, I left my iPhone with Sandy at the Future of Flight to do the live feed for me (THANK YOU SO MUCH SANDY)! However at about 2pm I got done with my appointment and made my way to a computer and saw the ZA005 had not taken off. BOO YA!
I hurried back and as I pull in I could see people along the fence still watching, so I knew I hadn’t missed anything. I grabbed my video camera and ran. Just as I got to the top of the hill and video camera turned on, ZA005 started rolling. For just running up a hill and not having a tri-pod ready, I don’t think the video turned out half bad.
I am never going to get sick of watching the 787 Dreamliner take off. They are so graceful, queit and oh man watching those wings bend is amazing. I am going to write up a blog with a little more information on these new GEnx engines being tested out today.
Over all I think the live feed function went well. By the time ZA005 took off there were 250 people watching the feed. I am excited to use that feature in future events.
Boeing 787 ZA005 completed low-speed taxi test at Paine Field (KPAE) earlier today. Still from Future of Flight Video
Today, the fifth Boeing 787 Dreamliner (ZA005) had a successful taxi test and Sandy with the Future of Flightgot some great video and the Everett Herald posted a nice photo. Tomorrow ZA005 is still on schedule to take off for the first time (wait, why does ZA005 matter, you ask?). Of course this means all the data from the taxi tests come back good and the weather will be cooperating.
I asked Boeing if they have any comments on the taxi tests and the first flight, but I was told they are not providing any details until ZA005 lands. I always like having something to look forward to!
This week I have been playing with streaming video via my iPhone and it has gone pretty well. I am going to provide a live stream of ZA005 activities and its take off.
Early tomorrow, I will be heading over to the Future of Flight with other media types to get ready for the first flight. I will post a blog where you can watch the streaming video and will do updates via Twitter. Make sure to be following #ZA005 (don’t worry if that makes no sense to you – want to learn?).
Even with the live feed, I will be taking HD video and photos. I plan to have them up by the afternoon, along with links to other video and photos taken.
Feeling the most prepared for this flight, I find it odd that my first “First Flight” experience with the Boeing 787 ZA001 and I have been learning a bit more each time. By the time the 17th Boeing 787 takes off (and not many people care) I will be a pro.
Yes, I know, this is the fourth Boeing 747 post in a row. What can I say? Interesting things are happening with the Boeing 747…it is one amazing plane.
Today, Boeing posted a new video showing the Boeing 747-8 Intercontinental being made, talks a bit about the plane and you even get to meet some of the workers. Definitely worth a watch!
