All the knowledge that flight attendants have about safety and serving the customer doesn’t happen over night. Employees will spend weeks training, most of the time using an aircraft interior mock-up. Last week, Virgin America installed a new Airbus A320 mock up at their Burlingame, California Headquarters. It is unknown if the training A320 comes with techno music standard or if you need to bring your own.
You can also check out photos of the process that Virgin America posted on their Facebook.
That bump on the back of the Southwest Boeing 737 gives Row44 internet to the aircraft.
Recently I got a call on my phone where I didn’t recognize the number, so I decided not to answer. Then they called again. Okay, fine — it might be something important so I answered and it turned out to be my friend Nick. Wait a second; #1 why is he calling with a number I do not know and #2 he is flying on Delta Air Lines from Minneapolis (MSP) to Seattle (SEA), how is that possible? Even though airlines and internet providers have tried to ban talking via phones on airliners, there are still pretty easy ways to get around it.
Earlier Nick and I had been talking about VOIP (Voice Over Internet Protocol) and I was explaining how you cannot have a phone conversation while flying — he was all too happy to prove me wrong. This is by no means a “how-to” story and I am not going to explain how he did it, since I am against people talking via their phone on planes. However, I can say it was nothing complicated and anyone with a smart phone could and an internet connection could replicate it.
So, it was possible to use GoGo Wi-Fi (internet provider on Delta and other airlines) to talk on the phone and I wondered what policies airlines and internet providers had in place to stop passengers from doing things they should not (phones, porn, etc).
I first spoke with Steven Nolan with GoGo Communications and he explained, “We do restrict VOIP services and at the request of our airline partners, we also restrict access to some web sites.” One of the big challengers is technology is always changing and it can be difficult to know all the “bad” sites and smart phone applications. What happens when someone, like Nick, finds a loophole? Well, talking to multiple airlines, this doesn’t seem to be a big problem.
Virgin America’s Abby Lunardini explained that they block VOIP and have not had any major issues with passengers finding their way around it. Alaska Airlines also bans VOIP for passengers on their GoGo internet. Even though they haven’t had a lot of issues, the flight crew are trained to enforce the airline’s policy. “Should a customer get around the VOIP blocking, our flight attendants would be prepared to enforce our policy which prohibits voice calls of any kind inflight,” Alaska Airline’s Bobbie Egan explained to AirlineReporter.com.
Row44, another airline internet provider, that can be found on Southwest Airlines and Norwegian Air Shuttle helps airlines in similar ways. They provide airlines software that allows them to choose what sites they want to block. “We allow our airline partners to decide whether to use this option and which sites to block,” Row 44’s chief commercial officer, Howard Lefkowitz explained over email. Row44’s airline customers are easily able to add new sites that are deemed to be a problem since new technologies are always emerging. “The back-end system supporting Row 44’s broadband entertainment platform adapts quickly and can immediately add new sites (VoIP services or other types of websites) to the list of blocked content in-flight. But this will be a decision for our airline partners.”
So does this become a game to beat the internet providers and the airlines? No, at least it shouldn’t. Public opinion in the US is pretty split on allowing in-flight conversations. The Federal Communications Commission (FCC) bans cell phone usage in the US and it is still against airline policy. Nick was a good passenger and kept our conversation short, even though he supports passengers being allowed to talk on their cell phones on a plane.
What are your thoughts? Other airlines around the globe let passengers talk on their cell phones with little to no issues are Americans ready?
As of midnight last night, part of the FAA shut down due to fun politics. Part of the shutdown was not having the ability to renew FAA taxes on airline ticket sales. Some airlines are taking advantage of this and offering lower fares, others are using this as a chance to earn a little extra dough.
It makes sense for airlines to go both directions. One is really just your classic sale promotion and using the timing of the taxes. For the others, I would assume that most consumers do not understand that there are no taxes and are not aware that even though the taxes are removed, most airlines have just raised fares to compensate.
UPDATE 1: I have confirmed that Spirit Airlines is passing the savings on to customers. I have heard rumors that Frontier is as well, but waiting to confirm.
UPDATE 2: Hawaiian Airlines is also sharing the love with customers.
UPDATE 3 (7/24 2pm PDT): Frontier Airlines is also sharing the love. American and JetBlue have raised their fares.
UPDATE 4 (7/25 7:45am PDT): It looks like some airlines might have had a change of heart. Working to confirm, but appears that Virgin America and Frontier might have stopped passing on their savings and have raised fares. For now I am changing Virgin America and Frontier to “unknown.” Also checking in with Alaska, Spirit and Hawaiian to see their thoughts.
UPDATE 5 (7/25 8:55am PDT): Spirit Airlines has confirmed they are still offering lower fares. Virgin America has raised some of their fares, but not all of them.
Currently, only a few airlines are passing the FAA tax savings to customers.
I am trying to talk directly to US airlines through out the day and will be updating. I am hearing somethings from reliable sources, others are more like rumors and I am being sure to indicate each:
ALASKA AIRLINES- Sharing the Love
Alaska Airlines is advertising on their main page that they are having cheaper prices due to no FAA taxes. A spokesperson with Alaska explained via email, “We’re not raising fares. We’ll continue to pass the savings on to customers.”
SPIRIT AIRLINES- Sharing the Love
I have confirmed directly with Spirit that they are passing down the savings and have no plans to stop.
As of 6:30pm PST on 7/24 there is no information about their “Spirit Airlines is Giving Customers Their Share of $200 Million Per Week in Tax Savings!” deal on their webpage, but an email was sent out to their VIP customers (thanks John B for sharing). In the email they state, “Spirit has become a model for transparency, ensuring customers are not impacted by hidden fees as practiced by other airlines and the government.”
HAWAIIAN AIRLINES- Sharing the Love
Hawaiian Airlines is promoting saving money via the FAA Taxes on Twitter: “Some major federal taxes on airline tickets have taken the weekend off. BOOK NOW.”
VIRGIN AMERICA- Sharing Some of the Love
Over the weekend, Virgin America ran a special “Evade Taxes. Take Flight,” campaign, but now the website is changed. As of 10:40pm last night they were advertising fares with lower federal taxes. As of Monday morning, they have raised some of their fares. “Yes, we were automatically passing on the equivalent discount (down to the decimal) across the board through the weekend ’“ and encouraging guests to grab the discount early,” Abby Lunardini with Virgin America Communications explained over email. But, given the dynamic nature of fares, with the Monday morning fare load ’“ some fares have changed and/or moved up, but some of the discounts have held.”
FRONTIER AIRLINES- Unknown As of Monday morning I am hearing rumors that Frontier has raised their prices. Emails, calls and messages sent via Twitter have not yet been returned to confirm.
DELTA AIR LINES- Keeping the Money
It seemed earlier in the day that Delta was going to share the love, but it has been decided to raise fares.
SOUTHWEST AND AIRTRAN- Keeping the Money
“Southwest and AirTran implemented a system wide fare increase of $4 each-way to help offset industry cost pressures ’“ such as the rising expense of fuel,” Brad Hawkins with Southwest Communications explained over email. “Our current ticket prices will remain the same (Customers will not see an increase in fares), as the 7.5% excise tax will not be collected. These decisions were made in light of the recent industry change in aviation tax collections, and we made a business decisions to remain competitive in these economically challenging times.”
UNITED AIRLINES- Keeping the Money
United has decided to match the taxes and have increased fares.
AMERICAN AIRLINES- Keeping the Money According to the LA Times, American Airlines and JetBlue have raised their fares and are keeping the extra FAA tax money. “So in effect the taxes are not being collected, but the price paid by the customer remains the same,” American’s Tim Smith told the LA Times.
JETBLUE- Keeping the Money JetBlue has decided to raise fairs and a spokesperson told AirlineReporter.com, “We’re working with the Federal Government to determine how the recent expiration of the Federal Excise Tax, and other taxes, will impact our operation. We have participated in an industry-wide fare increase in order to remain competitive.”
Last week Virgin American started flying to Chicago O’Hare International Airport (ORD) via Los Angeles (LAX) and San Francisco (SFO). Not only was there celebration, but a big challenge placed to legacy airlines to watch their back — Virgin America is in town.
Virgin America seems like the little airline that could. Back in 2007 when they first started operations many of the large carriers barely took notice. Now, the San Francisco based airline keeps growing with a fleet of 39 Airbus A320 and A319 aircraft that serve 14 destinations. The airline currently has 60 additional Airbus A320s on order and plans to keep growing their route network. It is hard to argue that Virgin America does not deliver the best in-cabin product of any domestic carrier, and with prices matching other carriers, they could give the legacy airlines a run for their money (story continues below photos).
One of Virgin’s Airbus A320s.
Some bubbly in San Fran before take off.
Get your fight on.
Adrian Grenier from the show Entourage with Sir Richard Branson.
’œUntil today, travelers flying from O’Hare to the two largest California airports had little choice and few low fare options. We believe our flights will be a breath of fresh air for Chicago travelers and thank the City and O’Hare officials for their efforts to open up access to new competition,’ said Virgin America President and Chief Executive Officer David Cush. It seems that Cush might be talking directly about United (which is based in ORD) and American Airlines (which has a hub at ORD) when he stated, “Flyers deserve more options than just the off-chance they may be upgraded from poor to mediocre on a legacy airline.”
The legacies are fighting back. United Airlines has announced a double mileage award program where residents of Illinois or California can earn double miles when flying between Chicago and LAX or SFO. United has also added an additional five round trip flights to SFO and one additional flight to LAX. American plans to add one additional flight between ORD and LAX in June.
United spokesman Rahsaan Johnson told the Chicago Tribune, “Our strategy is squarely focused on giving customers the most convenient schedule and access to the broadest network. We have competed with multiple carriers in these two Chicago-West Coast markets for years. We will continue to do so and will continue to win.” Those sure sound like confident fighting words to me.
Sir Richard Branson told the Chicago Tribune that, “We’ve had to fight our way into Chicago,” as he credited the big airlines at O’Hare with “knocking out” Virgin’s previous attempts to serve O’Hare for three years.
Virgin America isn’t stopping the fight at just flying to ORD, they too are offering special frequent flier rewards. Passengers flying between now and August 31st will be able to earn triple Elevate rewards points flying between LAX, SFO and ORD. Who doesn’t love a little battle of the airlines — well maybe the airlines, but it sure is good for customers.
Of course the large elephant in the room is that Virgin America doesn’t have a good track record of making profit. Yes, they are still a new airline flying new airplanes into expensive airports, so it could just take time to make a solid profit. Virgin America does offer more bang for the buck, but will it be enough to woo over passengers who are loyal to larger carriers? So far it seems that Virgin American think they can. They brought the fight to Chicago and it looks like others airlines have heard the call. It will be interesting to see what happens next.
Due to being stuck in Dallas because of bad weather, I was not able to make this exciting trip with Sir Richard Branson. Luckily, others were able to capture the excitement:
* Story and photos from Jaunted of Virgin America’s Chicago event
* You can see more of Nick Rose’s photos on his Facebook page (a big thanks for sharing your photos)
Let’s get some block rock’n beats up at 30,000 feet. I think this is a fun and clever ad from Virgin America showing their fun, party-like atmosphere. If you like that one, you will like these as well:
