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Browsing Tag: Westjet Channel

The Westjet Channel – a New Spin on Airline Marketing

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What viewers on The Westjet Channel might be watching - a WJ 737 leaves the gate at Ottawa Macdonald-Cartier International Airport. (YOW)

What viewers of The WestJet Channel might be watching – the ramp crew waves goodbye to a
departing WJ 737-700 at Ottawa Macdonald-Cartier International Airport. (YOW)

Earlier this month, WestJet Airlines launched a new way to connect with prospective customers, reaching TV viewers in the Canadian provinces of Ontario, New Brunswick, and Newfoundland.

The WestJet Channel is now available to approximately 2.2 million subscribers on Rogers Cable Channel 206. The 24/7 content includes video of WestJet’s vacation destinations, including Grand Cayman, Bermuda, Puerto Plata, Holguin, and St. Martin-St. Maarten. I wonder – will they have shots from Maho Beach of their 737s landing at SXM?

Tied in to the channel’s 13-week run, viewers will be able to enter three Twitter contests (#TweetTheBeach) for a chance to win a trip for two with WestJet. For Canadian AvGeeks, The WestJet Channel also includes coverage of the airline’s ramp operations.

There wasn’t a note in WJs press release to suggest that the ramp ops would be live, but we can hope. Watching ops at YYZ or YYC on a wintery January afternoon might be a perfect way to zone out in front of the TV for a couple of hours.